As SVP, Managing Director of Business Development, Dave oversees business development across the U.S. to meet the increasing demand for agency-of-record relationships. Dave has over two decades of experience in digital marketing and communications.
Dave joined R/GA in 2005 as an account director and quickly ascended to group account director. During this time, Dave gained considerable mobile experience working on Nokia, the world’s leader in mobility. This included the Nokia N95 global launch where Dave led the development of a user-generated site that exceeded the expected number of user-submitted videos by 100 percent. Additionally, Dave led the Open to Anything campaign, which significantly increased handset sales and sparked the revolution of “unlocking” mobile devices in the U.S.
Prior to joining R/GA, Dave was a vice president at MRM Worldwide, where he managed the team charged with re-inventing Intel's worldwide channel partner program. Before joining MRM, Dave spent more than five years with OgilvyOne Worldwide, where he was partner, management supervisor, and led the development of digital demand generation initiatives aimed at increasing lead capture and site traffic for Cisco Systems, IBM, and GlaxoSmithKline. He is a graduate of the State University of New York, and resides in Livingston, NJ, with his wife and three kids.
Specialties: Mobile Marketing, Digital Retail, Digital, Interactive, Digital Advertising, Social Media, Storytelling, Client Services, Account Management
SVP, Managing Director, Business Development, U.S. @ From March 2015 to Present (10 months) Greater New York City Area
Dave Edwards is skilled in: Mobile Marketing, Account Management, Client Services, Social Media, Online Marketing, Social Media Marketing, Digital Marketing, Digital Signage, Digital Strategy, Online Advertising, E-commerce, Web Analytics, Facebook, Digital Media, Marketing Communications