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Dave Anderson

Senior Marketing Director Asia-Pacific @ Dynatrace

SVP Marketing at Dynatrace

Greater Boston

Ranked #1,093 out of 21,860 for Senior Marketing Director Asia-Pacific in United States

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Dave Anderson's Email Addresses & Phone Numbers

Dave Anderson's Work Experience

Dynatrace

Senior Marketing Director Asia-Pacific

March 2014 to Present

Melbourne, Australia

HP

Campaign and Advertising Manager, Enterprise Marketing, APJ

January 2008 to March 2014

Melbourne, Australia

Hewlett-Packard

TSG, Marketing Communications Manager

2006 to 2008

Dave Anderson's Education

The University of Western Australia

MBA Management

2003 to 2004

The University of Western Australia

Bachelor of Science Human Movement

1997 to 2000

Dave Anderson's Professional Skills Radar Chart

Based on our findings, Dave Anderson is ...

Trustworthy
Strategic
Talkative

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Based on our findings, Dave Anderson is ...

50% Left Brained
50% Right Brained

Dave Anderson's Estimated Salary Range

About Dave Anderson's Current Company

Dynatrace

Director of Marketing for APAC region, including global social media strategy. - Marketing Strategy for APAC managing a team of 5. - Leading Global Social Media Strategy, Reporting and Execution - Evangelist for Dynatrace Solutions / Keynotes, blogging, social media. - Implementation of Social Selling Strategy which lead to a Global Linked In Case Study and best...

Frequently Asked Questions about Dave Anderson

What company does Dave Anderson work for?

Dave Anderson works for Dynatrace


What is Dave Anderson's role at Dynatrace?

Dave Anderson is Senior Marketing Director Asia-Pacific


What is Dave Anderson's personal email address?

Dave Anderson's personal email address is da****[email protected]


What is Dave Anderson's business email address?

Dave Anderson's business email address is d****[email protected]


What is Dave Anderson's Phone Number?

Dave Anderson's phone (**) *** *** 377


What industry does Dave Anderson work in?

Dave Anderson works in the Information Technology and Services industry.


About Dave Anderson

📖 Summary

I'm in love with technology and how it's changing our lives! I love presenting on these topics at events, in blogs, as well as in the media. For a quick summary of what I do please see http://www.daveanderson.com.au As APAC Marketing Director, and Global Social Media Director, for the world's leading digital performance vendor Dynatrace (formerly Compuware), my role is to help people understand why it's so important to see their customers interactions with their digital systems and assets. I'm all things digital. I code, create, write, tweet, listen, present, and measure. I have more software tools in my briefcase than emails in my inbox (hootsuite, sysomos, marketo, adwords, asana, sniply, feedly, linked in navigator, adobe...on and on and on). I can translate complicated theories into a simplified perspective. A self-confessed geek, published musician, coffee addict and sporting tragic. You can reach me [email protected] or at @daveandoSenior Marketing Director Asia-Pacific @ Director of Marketing for APAC region, including global social media strategy. - Marketing Strategy for APAC managing a team of 5. - Leading Global Social Media Strategy, Reporting and Execution - Evangelist for Dynatrace Solutions / Keynotes, blogging, social media. - Implementation of Social Selling Strategy which lead to a Global Linked In Case Study and best presentation at Linked In Sales Summit 2015 From March 2014 to Present (1 year 10 months) Melbourne, AustraliaCampaign and Advertising Manager, Enterprise Marketing, APJ @ - Manage the budget, execution and ROI on paid search campaigns across our major markets in APJ, reporting to key stakeholders in APJ and our Global Team. - Oversee advertising execution and optimisation across APJ including presenting key findings to regional/Global business leads. - Manage brand execution and alignment for Enterprise Business. - Govern the performance of our regional and country outsourced marketing agency model. - Lead the regional social media strategy execution for APJ. - Manage major brand campaign deployment across APJ, including internal communications delivery. From January 2008 to March 2014 (6 years 3 months) Melbourne, AustraliaTSG, Marketing Communications Manager @ - Plan, budget, execute and measure B2B integrated marketing communications campaigns for Australia and NZ within HP Technology Solutions Group (TSG) - Consulting with Solutions and Services Marketing managers to formulate a communications strategy that will deliver ROI - Execute marketing campaigns through external agencies and internal resources - Support the events team with concept development, messaging, digital, and collateral communications - Manage brand communications for HP TSG and previously HP brand corporate - Country lead on messaging and value proposition development, including internal comms for major announcements - Lead the development of customer case studies with PR agency, including instigating the concept of video case studies. - Develop digital and social media strategy recommendations - Work with hp.com web team to update and enhance the large enterprise business portal - Manage collateral production and resource (brochures, data sheets, case studies) From 2006 to 2008 (2 years) Account Manager @ - Manage and develop existing client relationships using a diagnostic consulting (solution sell) approach - Identify, design, and propose training and facilitation delivery that improves skills, knowledge and productivity of individuals and teams - Meet with senior management to diagnose current environment and in turn pitch Oxygen Learning’s recommendations - Develop a marketing/communications strategy for 2007 and beyond encompassing a name change and rebrand - Delivered 40, 1 hour motivational workshops to over 1000 direct financial service employees, focusing on improving call time and quality of conversations with a top 4 bank - Assist facilitate large scale team building activities including presenting to over 300+ delegates - Attended and participated in several of Oxygen Learning’s flagship training including diagnostic consulting – a sales tool that maximizes client relationships and solution selling From 2005 to 2006 (1 year) Marketing / Account Manager @ - Meet with senior management/board members to discuss their marketing/communications initiatives and how Precedent’s knowledge and experience can be utilised to deliver to the clients needs. - Produce detailed proposals outlining our recommended process to achieve client’s communication requirements. This involved extensive researching of company specifics, budgeting, current communications practices, market and competitor analysis and stakeholder feedback. **Proposal success rate in excess of 90% win ratio** - Network with Marketing and Communications Directors to introduce them to Precedent’s services, in order to win new business or develop existing relationships. - Developing Precedent’s in-house marketing and communications materials to enhance Precedent’s brand and market presence. Communications responsibilities: - Advise on corporate identity change requirements, brand development (both internal and external), articulation and communication of corporate objectives and values, and identification of target audiences and their communications requirements. - Orchestrating and leading strategy delivery including communications audits, benchmarking, interviewing, facilitated workshops (using bespoke worksheets, games, activities or open forum discussions) to draw out communication requirements or embed new initiatives. - Press release and case study copywriting and production for distribution. - Documenting communications recommendations based on research and project outcomes. From 2004 to 2005 (1 year) MBA, Management @ The University of Western Australia From 2003 to 2004 Bachelor of Science, Human Movement @ The University of Western Australia From 1997 to 2000 Dave Anderson is skilled in: Adobe Creative Suite, HTML + CSS, Google Adwords, SEM, Marketing Communications, Advertising, Digital Marketing, Social Media Marketing, Integrated Marketing, Strategy, Management, CRM, Solution Selling, Marketing, Marketing Strategy


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In a nutshell

Dave Anderson's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 5 month(s)

Dave Anderson's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

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Dave Anderson's Social Media Links

www.davean... www.dynatr...

Dave Anderson's Achievements

Best Presentation - Linked In Sales Summit 2015 Sydney

Issued by Linked In · October 2015

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