Career Goal: To create innovative products that transform the way people experience brands, technology, media and entertainment - and have fun along the way! I have over 12 years of Product and Advertising/Marketing experience across a range of Media including Print, Broadcast, Mobile/Tablet and IPTV. Expertise includes Cross-platform strategy, Content Marketing, Data Analytics, Digital Marketing, Product/Experience Strategy and Change Management.

Client Development Director - Banking and Finance @ Strategic role developing Fairfax's Banking and Finance Industry Strategy by working directly with senior management from top Banking and Finance clients, helping them realise their business goals and drive greater mutual value from their partnership with Fairfax. From December 2014 to Present (1 year) Head of Data Partnerships @ Transitional role developing new Commercial partnerships leveraging Fairfax Audience data. From September 2014 to December 2014 (4 months) Manager, Data Commercialisation and Campaign Analytics @ Business lead on a transformation team to turn Fairfax into a Data-driven business, and generate new revenue opportunities from Data and Analytics. From July 2013 to September 2014 (1 year 3 months) News Product Manager @ Responsible for Fairfax Media's News websites including SMH.com.au and theage.com.au. Specific focus on algorithmic content recommendation technologies, behavioral analytics and user data management. From May 2012 to July 2013 (1 year 3 months) Commercial Producer @ Monetised Fox Sports Digital's products across online, Broadcast/IPTV and mobile/tablet devices. Developed 3rd party partnerships and delivered award-winning client-funded innovations. Products included the Fox Sports Fantasy game suite, Heineken Rugby Clubhouse iPhone app and FOX FOOTY Live Kick. From July 2010 to May 2012 (1 year 11 months) Co-founder @ Co-founder of Binalogue Design Agency (http://www.binalogue.com) managing Australian-based clients. Binalogue also dabbled in Sydney's Club scene mixing live video with algorithm-driven animations at Ministry of Sounds Annual, Earthdance and the Sydney Festival Becks Bar. From 2003 to 2011 (8 years) Art Director @ Built and managed a team of designers responsible for Digital brand strategy, user experience design and visual product development. Oversaw the integration of Fox Sports Digital products into broadcast/print and third party integrations. Directed the second re-design of the Fox Sports website in 2009. From July 2007 to July 2010 (3 years 1 month) Interactive Designer > Senior Designer @ Responsible for design and brand development of all online properties. Created design solutions for Product/Editorial and News Limited executives completing their Leadership Development Program. Successfully re-designed the Fox Sports website in 2006. From August 2004 to July 2007 (3 years)

MBA (Executive) @ Australian Graduate School of Management From 2011 to 2013 Master of Business Administration (MBA), International Exchange Program @ UCLA Anderson School of Management From 2012 to 2012 Bachelor of Digital Media @ University of New South Wales From 2001 to 2004 Danielle Szetho is skilled in: Online Advertising, Social Media, Digital Strategy, Mobile Applications, Online Publishing, Product Management, Management, Financial Modeling, Sports, Broadcast, Mobile Advertising, Digital Media, Digital Marketing, Creative Direction, Video