Danielle Farnan's Email

Ambitious Sales Manager who creates strategic alliances with organization leaders to effectively align with and support key business initiatives. Builds and retains high performance teams by hiring, developing and motivating skilled professionals. High-energy, results oriented leader with an entrepreneurial attitude. Areas of Expertise: - Sales & Education - Multi-Unit Management - Top Line Sales - Merchandise Presentation - Store Events - Relationship Building - Team Building - Coaching & Developing - Empowering others

Senior Sales & Training Executive @ From September 2015 to Present (2 months) NorthwestRegional Sales & Education Manager, WEST @ • Launched IT Cosmetics in Ulta Retailer Sept 2013 • Oversee 196 stores in West Coast Region • 2015 Results: Lead nation with highest % to plan-105% to plan Q1, 111% to plan Q2 • Exceed & Achieve aggressive company goals • Passionately promote brand culture • Recruit, hire and lead West Coast Team of Sales and Training Executives & Sales and Training Coordinators • 50/75% travel to support regional initiatives, and facilitate market visits with S&T Executives/S&T Coordinators • Facilitate and sustain strong selling environments that hold direct reports and freelance teams accountable for achieving productivity & service standards From August 2013 to Present (2 years 3 months) West CoastRegional Sales & Education Manager @ •Increase profit, and achieve sales targets: monthly/quarterly/annually •Manage freelance budget, prioritizing dollars spent in focus doors and staying within budgetary constraints •Holding team, and self-accountable to achieve sales targets •Optimize monthly call cycle, educate cast/associates via team selling, and hands on demonstration disseminating product knowledge and follow up for retention •Elevate brand partnership at store level, providing one-on-one support, feedback, and in store visits capitalizing on the ability to engage, and sustain retailer support through consistency •Review quarterly business by partnering with store to conduct BBR, highlighting success/opportunities creating action plan for future •Utilize sales reports to strategically asses, evaluate and develop productivity per door/account •Plan, organize & execute effective in store events to acquire new client acquisition and increase sales •Promote Dr. Brandt DNA, Culture & Philosophies during trainings and in store sales support From July 2010 to August 2013 (3 years 2 months) Northwest (Sephora,Ulta and Macy's Accounts)Sales & Education Executive @ •Achieve sales targets in all retailers •Manage call cycle optimization, conducting 2 visits per day •Educate, and impart product knowledge to enhance understanding of tools •Conduct trainings for new Sephora Product Experts, “Training Pipeline initiative •Build and develop core partnerships with District managers / Store Directors •Opening independent accounts, growing revenue within assigned market •Conduct key trade shows to promote brand awareness •Facilitate “Guerrilla Marketing” events throughout bay area •Execute Nordstrom- Beauty on Location/Trend events; present in front of large audience to promote product assortment and entice clients to shop From January 2009 to July 2010 (1 year 7 months) Northwest (Sephora, Ulta & Nordstrom Accounts)Market Manager @ •Achieve monthly/quarterly/annual sales targets •Cultivate strategic alliances, partnering with upper management •Support retailers by way of sales support during in store weekly visits, creating brand presence •Educate in store team, on core product lineup/seasonal launches •Strategically plan, promote and execute corporate events to produce incremental sales growth •Merchandise gondola to retailer, and corporate standards •Negotiate, and maximize real estate in order to promote brand awareness From November 2007 to December 2008 (1 year 2 months) Northwest (Sephora & Ulta Accounts)Division Sales Manager @ •Increasing Net Sales by 41% in 3 months, reaching highest 5.875 average per capita in U.S Division •Managing, coaching and developing group of (10) sales managers in order to produce revenue for each assigned territory within division. Holding team accountable for 20 cold calls per day, and recording follow up information in call log •Supported new Division launch in San Diego ramping up all new ASM’s to align with company objectives From April 2006 to July 2007 (1 year 4 months) Greater Bay AreaRetail Manager @ • Maintain overall operations of the store, ensuring employees are meeting job expectations thru excellent customer service/meeting and exceeding individual goals. • Manage $4 mm Volume From 1995 to 2002 (7 years) Valley Fair M.A.C Store, Bloomingdale's Palo Alto, Macy's Union Square

AA-Liberal Arts, AA-Sociology, General Education, 3.5 @ College of Alameda From 2002 to 2007 Danielle Farnan is skilled in: Fashion, Product Marketing, Product Development, Marketing, Makeup Artistry, Building Relationships, Product Training, Education, Strategic Thinking, Merchandising, Public Speaking, Recruiting, Hiring Personnel, Mentoring Of Staff, Cold Calling, Outside Sales, Brand Awareness, Business Networking, Event Planning, People Skills, Customer Retention, Customer Experience, Customer Oriented, Selling Skills, Multi Tasking, Multi-location..., Training, Sales Operations, Fragrance, Customer Service, Visual Merchandising, Sales Management, Hiring, Relationship Building, Sales, Selling, Retail, Cosmetics, Skin Care, Beauty Industry, Retail Sales, Luxury Goods, Leadership, Inventory Management, Team Building