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Danielle Cerin

Multi-Channel / Digital Manager

Digital Marketing | Marketing Strategy

Sydney, Australia

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Danielle Cerin's Email Addresses & Phone Numbers

Danielle Cerin's Work Experience

Janssen, Pharmaceutical Companies of Johnson and Johnson

Multi-Channel / Digital Manager

July 2014 to Present

Sydney, Australia

Telstra

Digital Marketing & Social Media Manager

January 2012 to July 2014

Sydney Area, Australia

Telstra Enterprise & Government

Senior Digital Marketing Specialist

December 2007 to December 2011

Danielle Cerin's Education

Charles Sturt University

Masters Business Leadership

2013 to 2017

AdSchool

Strategic Planning Principles Certificate

2012 to 2012

Next Generation People Leadership, Telstra

2010 to 2010

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Danielle Cerin's Estimated Salary Range

About Danielle Cerin's Current Company

Janssen, Pharmaceutical Companies of Johnson and Johnson

My role is to lead enterprise digital strategy and initiatives for the Australian and New Zealand Janssen businesses. I am responsible for the development of new digital capabilities, improving the quality and number of channels through which our customers can interact with our services, embedding digital awareness and skill internally, and providing digital support for Janssen’s therapy...

Frequently Asked Questions about Danielle Cerin

What company does Danielle Cerin work for?

Danielle Cerin works for Janssen, Pharmaceutical Companies of Johnson and Johnson


What is Danielle Cerin's role at Janssen, Pharmaceutical Companies of Johnson and Johnson?

Danielle Cerin is Multi-Channel / Digital Manager


What is Danielle Cerin's personal email address?

Danielle Cerin's personal email address is t****[email protected]


What is Danielle Cerin's business email address?

Danielle Cerin's business email addresses are not available


What is Danielle Cerin's Phone Number?

Danielle Cerin's phone (**) *** *** 224


What industry does Danielle Cerin work in?

Danielle Cerin works in the Marketing and Advertising industry.


About Danielle Cerin

📖 Summary

I am a results-focused digital marketing leader with 15 years digital experience, including digital strategy, leading the delivery of new digital capability, and digital campaign planning and execution. One of the most exciting things is seeing how digital can transform a customer's experience with your business, particularly how sales and service functions can communicate and build relationships in more sophisticated ways with customers and prospects using digital – so feel free to get in touch and let’s chat. I am also experienced in general business management, such as annual planning and budget management, managing internal stakeholder relationships, managing external agencies, as well as managing direct reports and virtual teams. I am currently studying my Masters in Business Leadership at CSU. Specialties: digital strategy, digital marketing, social media management, content strategy, customer experience, website management, reporting & analytics, email marketing, SEO & SEM Follow me on Twitter @daniellecerinMulti-Channel / Digital Manager @ My role is to lead enterprise digital strategy and initiatives for the Australian and New Zealand Janssen businesses. I am responsible for the development of new digital capabilities, improving the quality and number of channels through which our customers can interact with our services, embedding digital awareness and skill internally, and providing digital support for Janssen’s therapy brands and broader healthcare solutions. From July 2014 to Present (1 year 6 months) Sydney, AustraliaDigital Marketing & Social Media Manager @ My role is to position Telstra Enterprise & Government (TE&G) as an ICT thought leader through digital and social channels, to ensure that social and digital are part of an integrated approach to market, and for creating opportunities with customers, prospects and influencers online. Digital & Social Program: The objectives of this program are to connect and engage with our target audience via the right digital channels, at the right time with relevant content in a way that supports sharing and engagement. This includes the delivery of digital and social capability for E&G events, ATL and TTL campaigns. Social Selling Program: The purpose of this program is to provide the Sales teams with market sensory capabilities, social insights, training and selling tools to assist them in overcoming the challenges of connecting with the right decision makers and progressing customers through the sales cycle through the delivery of marketing qualified opportunities. From January 2012 to July 2014 (2 years 7 months) Sydney Area, AustraliaSenior Digital Marketing Specialist @ I was responsible for building awareness of Telstra Enterprise & Government’s (TE&G) solutions and services, and deepening customer engagement with TE&G though the website and digital channels. I led the digital content, campaigns, and targeted cross-channel messages (eDM, SEM etc) that supported the TE&G growth and sale strategy. I was responsible for the platform, functionality, content and customer experience of the website and other branded spaces (i.e. TE&G YouTube channel). I was also responsible for reporting, managing the budget, and for leading a small team of digital specialists and our digital agencies. From December 2007 to December 2011 (4 years 1 month) Group e-Commerce Marketing Manager @ My role was end-to-end ownership and management of the digital function for the hotel group. This included managing the platform, functionality, content and customer experience on the website, managing digital campaigns and seasonal promotions, managing the eDM platform, and driving online revenue. I was the ‘digital champion’ for the organisation, educating the senior leadership team, hotel managers and online contributors on the role of digital in customer experience and sales. From March 2005 to December 2007 (2 years 10 months) Marketing & Digital Specialist @ I was responsible for creating a new online presence, managing the company website, product launches, production of collateral, event management, and DM campaigns. From September 2003 to February 2005 (1 year 6 months) Digital Content & Marketing Coordinator @ I was involved in the planning, development and launch of the new online presence. I executed the website launch campaign, developed online content, implemented strategies to grow online registrations, and managed the eDM program. From October 2000 to September 2003 (3 years) Masters Business Leadership @ Charles Sturt University From 2013 to 2017 Strategic Planning Principles Certificate @ AdSchool From 2012 to 2012 Next Generation People Leadership, Telstra From 2010 to 2010 Search Engine Optimisation Certificate, Bruce Clay International From 2009 to 2010 Digital Strategy Certificate, University of Technology Sydney From 2007 to 2007 Events Management Certificate, University of Technology, Sydney From 2004 to 2004 Certificate @ Direct Marketing Certificate, Australian Direct Marketing Association (ADMA) From 2001 to 2001 Bachelor of Media Degree, Macquarie University From 1997 to 2000 Danielle Cerin is skilled in: Online Campaign Management, Online Marketing Plans, Reporting & Analytics, Omniture, Email Marketing, CMS, Content Syndication, SEM, SEO, Analytics, Marketing, Digital Strategy, PPC, Integrated Marketing, Digital Marketing


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In a nutshell

Danielle Cerin's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 7 month(s)

Danielle Cerin's Willingness to Change Jobs

Unlikely

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