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Daniela Pavan

President Chapter NYC

Communication and Creativity Consultant, Innovation Manager, Design Thinking Practitioner, Strategic Leader, Entrepreneur, Podcaster, Forbes Contributor

New York City Metropolitan Area

Section title

Daniela Pavan's Email Addresses & Phone Numbers

Daniela Pavan's Work Experience

Ca' Foscari Alumni

President Chapter NYC

Greater New York City Area

Creative Pois-On

Co-Founder, Business and Artistic Director, Podcaster

Greater New York City Area

Digital Strategist, Experience Designer and Business Consultant

US/ UK/ Italy

Daniela Pavan's Education

Università Cattolica del Sacro Cuore

Master, Marketing and Communication New Media

2002 to 2003

Università Ca' Foscari Venezia

BA+MSc, Business and Economics

1996 to 2002

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About Daniela Pavan's Current Company

Ca' Foscari Alumni

Frequently Asked Questions about Daniela Pavan

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Daniela Pavan works in the Marketing and Advertising industry.

About Daniela Pavan

📖 Summary

President Chapter NYC @ Ca' Foscari Alumni Greater New York City AreaCo-Founder, Business and Artistic Director, Podcaster @ Creative Pois-On Design and launch of innovative storytelling platform, New York City-based, with the mission to make the power of creativity and imagination accessible to everybody, including people who think they are not creative. Business model design and development, with focus on podcasting and immersive storytelling. Strategic partnerships negotiation and development. Brand image design, development, positioning and promotion. Creative Pois-On Podcast show strategy development, writing of each episode, production and postproduction, show distribution. www.creativepoisn.comMain achievements so far:• Presence on 12 platforms in less than a month of work, including Spotify, Apple Podcasts, iHeart Radio.• Partnership with one of the best production/post production studios in NYC: Heard City.• Immersive storytelling events in collaboration with one of the best Art Galleries in NYC, Ruler Art. Greater New York City AreaDigital Strategist, Experience Designer and Business Consultant @ Synthesize business insights to drive actionable recommendation, create and execute cohesive engagement strategies and develop innovative approaches.Notable clients: ✔ Swarovski US: designed and executed social selling training to improve performances of the Corporate Selling team.✔ Ca' Sagredo Hotel (Luxury Hotel in Venice-Italy): designed and executed social media strategy to reposition the hotel internationally and increase bookings. Achieved 11k fans on Facebook in less than 6 months and supported the growth of bookings for 10%.✔ Usablenet (Mobile Technology Company-US): built global digital marketing and led generation strategy for mobile technology start-up, by leveraging custom landing pages, content creation, social media, SEO optimization of all web assets. Drove 40-50% increase in lead volume. ✔ Barilla Restaurants (Restaurants-US): designed and executed integrated digital strategy for the restaurants in Manhattan, to improve brand awareness, increase traffic to website, promote reviews on Yelp and TripAdvisor. Acquired more than 300 positive reviews on TripAdvisor for the first restaurant and 4.5-stars rating in six months.✔Phillip Gavriel (Jewelry Designer- US): created cohesive social media strategy for luxury jewelry brand to drive both brand engagement and sales. Acquired 20K Facebook followers in six-month span.Other clients: Barilla Good4 (Entrepreneurship project - Italy,US), Barilla Good for you Good for the Planet (Sustainability - US,Italy), The Sports Nutrition Coach (Personal training - UK), Modish Living (Furniture - UK), GoCV25 (Charity - Global), Big Maths Tuition (Training - UK), New York Paris Connection (Wedding planning - US/France), Intuitions Jewelry (Jewelry - US), Ravanello Profumi (Make-up retailer - Italy) US/ UK/ ItalySocial media manager - Innovation team @ Fastweb Built and developed social media strategy to position the company on all social media channels.Increased customer engagement and customer care, improved brand reputation and increased sales. From September 2010 to June 2011 (10 months) Milan Area, ItalyipTV Project Manager and Product Development Manager @ Fastweb Drove innovation through latest technologies to create new concepts around services such as Social Networks on TV and movie recommendations, to identify new ways to engage the audience and monetize the experience.Developed and launched Chilli TV, a brand new Web based TV service. Main Partners: RAI (Public Italian TV service), Mediaset (largest private broadcaster in Italy), Cartoon Network, History Channel, Sony. From December 2008 to June 2011 (2 years 7 months) Milan Area, ItalyProject Manager Web & Business Developer @ LBi Italy Worked with top decision-makers to identify new business opportunities, design overarching strategy and project plan, and develop advanced web solutions to meet complex client business needs. Main Clients: Boscolo Group (Travel), Coca Cola (Food and Drinks), Cattolica Insurance (Insurance Services), La 3 (mobile TV of Telecommunication provider H3G), On Telecom (Greek Telecommunication and Digital TV provider). From April 2005 to April 2007 (2 years 1 month) Milan Area, ItalyProduct Manager, Marketing&Communication - Innovation team for Digital Terrestrial TV service launch @ Mediaset Managed launch and expansion of Digital TV service for Italy’s largest private broadcast network, adding 30 new channels to deliver a large range of customized content, enable advanced customer segmentation strategy.Developed new business with Italian and European partners. From July 2003 to March 2005 (1 year 9 months) Milan Area, ItalyMember of MACLab (Lab of Management for Arts and Culture) @ Università Ca' Foscari Venezia My research interests are the study of if/how design and design thinking can be drivers for innovation in the cultural ecosystem, how arts and management can work effectively together.Activities within the lab:- Share and manage ideas related to the status of current research projects- Share and manage ideas for potential future research projects- Collaboration to review of working papers- Collaboration to conferences organization and management Venice Area, ItalyResearch Fellow on Arts & Culture, Design and Design Thinking Applied to Innovation Processes @ Università Ca' Foscari Venezia Study the strategic role that Design and Design Thinking play in learning processes (within University as well as working with business partners in the Veneto area) to develop new approaches to innovation. Study how Art and Culture can be combined with Management to create new business models.* Lecturer, Researcher and Manager of the Design Thinking Labs at Ca' Foscari University, developed for the Design and Innovation Management course (for Italian and International Students - Class of 60 people).* Researcher, Trainer and Project/Communication Consultant at Fondazione Querini Stampalia (museum and library in Venice), working with the Design Thinking methodology, to improve the experience provided by the library and the museum.* Researcher, Trainer and Business Consultant at Altobello Lab, Cultural organization focused on social innovation in Mestre (Venice). From September 2016 to September 2017 (1 year 1 month) Venice Area, ItalyGeneral Manager and Creative Director @ The Ad Store New York Managed the Headquarters of Creative Agency, from a leadership as well as creative perspective. Developed new business. Improved relationships with existing clients. Motivated teams and supported career development. Managed the international team focused on Pharma, leading a team of 5 people who work in different offices/countries part of The Ad Store network. Developed training paths on design thinking and on digital experiences for the agencies and for clients.Developed strategic partnerships.Guest speaker at several events organized by institutions such as Ca 'Foscari University, Rotary Club and Fondazione Querini Stampalia. From September 2017 to May 2020 (2 years 9 months) Greater New York City AreaFounder and President @ Make it Italian Launched gourmet Italian e-commerce business for UK market.Managed product pipeline from product sourcing, pricing, marketing, fulfillment, and customer service. From July 2011 to February 2016 (4 years 8 months) London, United KingdomBusiness Analyst & Project Manager @ Usablenet Translated business needs into technical requirements for development team. Oversaw execution and delivery of best-in-class mobile solutions for large global companies including BSkyB (Satellite TV), Sainsbury's (Food retailer), Waitrose (Luxury food retailer), Travelodge (Hospitality operator), Next (Fashion retailer), Boots (Largest UK Pharmacy), Arcadia (Fashion retailer), M&S (Top level UK food retailer), The Carphone Warehouse (Technology retailer, Best Buy UK partner). From February 2012 to March 2013 (1 year 2 months) London, United KingdomProject Manager and Product Development Manager Voice and Data (Broadband & MVNO) @ Fastweb Designed fixed, mobile, and convergent solutions for Italy’s premier telecommunications provider. Oversaw development and launch of Mobile Virtual Network Operator Service, to this day a top revenue generator. From May 2007 to November 2008 (1 year 7 months) Milan Area, Italy

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Daniela Pavan's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 0 month(s)

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