Marketing Director at RØDE Microphones
Sennheiser Australia Pty Ltd
Head of Marketing
March 2014 to Present
Dan Woodall (consulting)
August 2011 to January 2014
Virgin Mobile Australia
August 2010 to June 2011
Virgin Mobile Australia
Head of Product Marketing
June 2008 to March 2011
Virgin Mobile Australia
December 2005 to May 2008
2000 to August 2004
Sony Broadcast & Professional
1996 to 2000
Leading the marketing team covering all aspects of the marketing mix for Sennheiser Australia across consumer ad B2B markets. Working as a member of Sennheiser's global marketing leadership team. Leading the marketing team covering all aspects of the marketing mix for Sennheiser Australia across consumer ad B2B markets. Working as a member of Sennheiser's global marketing leadership team.
What company does Daniel Woodall work for?
Daniel Woodall works for Sennheiser Australia Pty Ltd
What is Daniel Woodall's role at Sennheiser Australia Pty Ltd?
Daniel Woodall is Head of Marketing
What industry does Daniel Woodall work in?
Daniel Woodall works in the Consumer Goods industry.
A versatile senior marketing executive with proven results across product innovation, online and offline marketing, partnerships and P&L management An inspirational people leader who challenges and motivates teams to deliver their best work, underpinned by solid strategy development and execution and meaningful consumer insightsHead of Marketing @ Leading the marketing team covering all aspects of the marketing mix for Sennheiser Australia across consumer ad B2B markets. Working as a member of Sennheiser's global marketing leadership team. From March 2014 to Present (1 year 10 months) Dan Woodall (consulting) @ Specialising in integrated marketing strategy development, with a particular focus on: - Value proposition development and strategic goal setting (how to win in the market) - Consumer and market insight development, encompassing both internal data mining and primary research (how to leverage and modify consumer behaviour) - Brand positioning and sales strategies (how to maximise brand appeal and sales traction) - Prioritisation and planning (How to get from here to there with clear, measurable goals and milestones) Successes and projects undertaken Client: Major Australian online retailer / marketplace - Developed strategy and campaign for driving customer preference, based on a deep dive into customer needs analysis and behavioural tracking. Delivered ~$1m revenue uplift in 6 months Client: International financial services company - Developed a framework for delivering an APAC-wide customer acquisition and engagement programme, including a variety of value proposition and prioritisation tools that were deployed across the region. Client: Leading Australian online payments provider - Delivered the strategic foundation for a major brand campaign, focussing on what the campaign had to deliver in terms of consumer behaviour change and how the campaign performance would be measured and business benefits quantified; this work unlocked significant incremental investment in the AU business from the global parent based on the opportunity identified. From August 2011 to January 2014 (2 years 6 months) Marketing Director @ Leading a team of 40 marketing professionals across Brand, Acquisition, Product and Customer Lifecycle marketing. Key successes: - Delivering a major integrated brand and product campaign across multiple channels that delivered a significant sales uplift and increased brand exposure and awareness - Delivering on all key KPIs for FY10/11 in a challenging economic environment, including revenue, ARPU, customer growth and brand awareness - Building the foundations for future growth by gaining board approval for an integrated campaign, product and customer lifecycle plan for FY11/12 that clearly links back to the overall business targets From August 2010 to June 2011 (11 months) Head of Product Marketing @ Leading the team covering new product development, product management, delivery of revenue and usage KPIs, proposition design, content partnerships, pricing strategy, market research and analytics and marketing strategy development. Key successes: - Consistently exceeding all KPIs for revenue, ARPU and gross margin whilst delivering winning customer propositions - Building a high performance team able to lead change across the organisation - Creating an effective Research and Insights function and driving an insights-led approach to marketing and development through the organisation From June 2008 to March 2011 (2 years 10 months) Propositions Manager @ Reporting to the Director of Marketing, managing a team with overall responsbility for pricing strategy, proposition marketing and retention / churn reduction programmes. Key successes: - Delivering a customer lifecycle programme covering marketing capability, data analytics and campaign execution that delivered a 7% reduction in churn - Managing the integration of customer bases and product portfolios following a company merger with another service provider - Representing Virgin Mobile Australia at a number of overseas conferences From December 2005 to May 2008 (2 years 6 months) Product Manager @ Managing a number of key product portfolios, including corporate connectivity solutions and multimedia messaging Key successes: - Delivering a solution to mobilise corporate email, and then landing trials and early customers - Turning around a failing product (MMS) with a re-planned technical execution followed by a $25m awareness campaign that delivered a 45% increase in usage and revenue - Winning a coveted 'Marketer of the year' award form a field of around 80 internal candidates From 2000 to August 2004 (4 years) Marketing Manager @ Managing a range of B2B products (broadcast equipment) across Europe, ME and Africa. Key successes: - Delivering a complete range of OEM software products, including sourcing the OEM partner, productising, and then delivering a launch campaign - Growing a $40m business at 10% per year across a wide geographical area working through a network of local sales companies and agents - Delivering highly successful training courses, conference papers, seminars and sales presentations in a range of international settings From 1996 to 2000 (4 years) Daniel Woodall is skilled in: Team Building
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 7 month(s)
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