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Daniel Tasman


Proven Leader | Product + Strategy | EMBA Candidate at NYU Stern

New York, New York

Daniel Tasman's Work Experience

ABC Warehouse


August 2003 to June 2005

Kentwood, MI

Willis Towers Watson

Lead Product Manager, Benefits Delivery Administration

New York, New York

Lucid Design

Director, Product Management

March 2017 to January 2018

New York, New York

Daniel Tasman's Education

Product School


2017 to 2017

Grace Christian University

Bachelor of Science (B.S.)

2011 to 2013

Grand Valley State University

2007 to 2008

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Daniel Tasman's Estimated Salary Range

About Daniel Tasman's Current Company

ABC Warehouse

Sold electronics and appliances. During my time in this position, my sales were at the top of the store for computer and small appliances department. Customer relations were a large part of my success as a salesman. My knowledge of computers was also a natural key to my high sales numbers. In this position, I developed a...

Frequently Asked Questions about Daniel Tasman

What company does Daniel Tasman work for?

Daniel Tasman works for ABC Warehouse

What is Daniel Tasman's role at ABC Warehouse?

Daniel Tasman is Sales

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What is Daniel Tasman's business email address?

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What is Daniel Tasman's Phone Number?

Daniel Tasman's phone (212) ***-*363

What industry does Daniel Tasman work in?

Daniel Tasman works in the Insurance industry.

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Daniel Tasman's colleagues are Brett Szyjka, Angelina Wiggins, kushal bhola, VIGHNESH NAIK, Mario Rosa, and Jordan Nohle

About Daniel Tasman

📖 Summary

Sales @ ABC Warehouse Sold electronics and appliances. During my time in this position, my sales were at the top of the store for computer and small appliances department. Customer relations were a large part of my success as a salesman. My knowledge of computers was also a natural key to my high sales numbers. In this position, I developed a taste for sales. From August 2003 to June 2005 (1 year 11 months) Kentwood, MILead Product Manager, Benefits Delivery Administration @ Willis Towers Watson New York, New YorkDirector, Product Management @ Lucid Design Lucid is a high growth e-commerce creative agency out of NYC and New Zealand. I built out the product management processes and helped to facilitate their own high growth. The team at Lucid are among the original Shopify Experts and create high conversion B2C digital products for clients all over the world. I managed the global team through 105 active projects, defining product strategies, and boosting revenue by 50%. From March 2017 to January 2018 (11 months) New York, New YorkLead Product Manager, Identity + Recommendations @ Liazon A business unit of Willis Towers Watson Health and Benefits, Liazon offers a global benefits platform that brings the e-commerce shopping experience to employee benefits and insurance.Building a better customer experience through benefits recommendations (machine learning, big data, product transparency) and identity (login, MFA, identity and access management, SSO, integrations, notifications, security, employee-employer-broker UX). New York, New YorkCo-founder, Product Manager @ DormTshirts Good or bad, everyone has an idea for a t-shirt. That is why we started Initially, we were a B2B printing shirts in bulk but with new technology coming onto the market, I was interested in developing a t-shirt printing company that was B2C. This new business model earned us first place in a business plan competition and helped us to push 115,000 units!I led securing seed fund of $150,000 in college.PRODUCT + UX:•Built and launched innovative web products that established a new approach to online t-shirt design. Including a design lab, social authentication, and one-click purchasing.•Significant clients: MLB, NHL, Founders Brewing Co., Boy Scouts, Burton, McFadden’s, Oakley. From January 2006 to December 2016 (11 years) Greater Grand Rapids, Michigan AreaCo-founder, President @ Herf Cigars A side project that became a lot more. This company was bootstrapped and became one of the first international wholesale tobacco distributers in Michigan. Our cigars were sourced out of Mexico and Nicaragua for continental US distribution.STRATEGY:•Expanded four product lines for international distribution, with unique target demographics.•Oversaw business development, supply chain operations, branding, and marketing. From December 2009 to July 2012 (2 years 8 months) Greater Grand Rapids, Michigan AreaDigital Media Manager @ Hilco Fixture Finders LLC (DE) Recruited to promote usability studies and incorporate results in design decisions in desktop and mobile projects. Promoted Lean UX methodologies leading to reduced design time and increased data for informed designs.UX + PRODUCT: • Developed methods of analyzing existing data from analytics and client databases increasing visibility of trends. • Refined user research methodologies to include face to face interactions with customers leading to increased quality of results in desktop and mobile applications. • Created communication methods to share user research results which increased transparency in design decisions. • Implemented designer training modules that improved quality and consistency of solutions output. • Developed digital POS solutions for paper processes into automated solutions which decreased costs by 45%, increased accuracy and improved customer experiences. • Integrated business systems into static website to smooth lead generation and higher conversion rates.VISUAL DESIGN: • Created Fixture Finders brand and visual style guide. • Oversaw advertising and marketing of all web and print media. From January 2006 to June 2010 (4 years 6 months) Greater Grand Rapids, Michigan AreaCo-founder, Product Manager @ Design Sprint Kits We designed a pre-assembled kit for GV design sprints. Find your startup's solution in a week! After years of digital and creative consulting through a design thinking lens, and with the popularity of the GV (Google Ventures) Sprint Book teaching organizations to run design sprints, there seemed to be a challenge in knowing what was necessary to begin. So we started making Design Sprint Kits modeled after everything GV recommends. You can pick up a Design Sprint Kit on Amazon and! From January 2017 to December 2017 (1 year) New York, New YorkFounder, Product + UX Consultant @ Tasman Creative Founder and sole owner of full stack digital creative firm serving small to medium-sized organizations with significant clients valued at $20-100 million.PRODUCT STRATEGY & USER RESEARCH: I aim to keep the team focused on the end user’s needs, problems, and context by facilitating user interviews and usability testing, writing surveys, and creating personas. • Identify new business opportunities for clients using Google Analytics, SQL, and Excel. • Own development of apps for web and mobile. • Empower organizations to accelerate corporate growth through digital engagement. • Own digital product roadmaps, user stories and create alignment across different teams. • Recruit outside development to stretch client dollars and stay under budget. • Manage projects globally, including market research and developing new web methodologies.UX + VISUAL DESIGN: As a UX specialist, I partner with designers to work through the early stages of a design or product working from strategy and feature definition into information architecture, sketching and prototyping, copywriting, testing and iterating. • Utilizing Google Ventures design sprints to scale the design process. • Oversee user research and testing to quickly iterate data proven solutions. • Consolidate and construct brand identity with visual style guides.NOTABLE PRODUCTS • Digital design lab for a t-shirt company to give clients one-off t-shirt design • Landlord-tenant portal for 1200 unit apartment complex that allows payment and maintenance interactions. • Custom CRM app for nonprofits to better track global financial and performance KPIs based on their mission. • Custom IVR solution for a nonprofit in the NYC region to engage a difficult-to-reach demographic. Produced roadmap and managed multiple stakeholders to its completion. • Currently working on a comprehensive data delivery solution for fin tech leader distributing data securely via a managed licensing system. From August 2006 to December 2017 (11 years 5 months) Greater New York City Area

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In a nutshell

Daniel Tasman's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Judging (J)

Average Tenure

4 year(s), 9 month(s)

Daniel Tasman's Willingness to Change Jobs



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