Search Marketing Strategist
Portland, Oregon Metropolitan Area
Bolt
Brand Ambassador
2012 to 2014
Portland, Oregon Area
Mike Thrasher Presents
Executive Assistant
September 2008 to October 2011
Kroger
Search Strategist
March 2018 to October 2018
Portland, Oregon Area
Audigy Group
Digital Marketing Strategist
February 2017 to March 2018
Vancouver, Washington
Audigy Group
CRO Specialist
February 2016 to February 2017
Vancouver, Washington
Audigy Group
Digital Specialist
August 2015 to February 2016
Audigy Group
Marketing Coordinator
June 2014 to August 2015
Vancouver, Washington
Knowledge Universe
Finances Processor II
2012 to 2014
Marketing Werks
Tour Coordinator
2006 to 2008
KPSU
Volunteer Director
2006 to 2007
Knowledge Universe
Marketing and Public Relations Specialist
2013 to 2013
Portland, Oregon Area
KPSU
Loud Rock Director
2006 to 2007
CD Baby
PPC and Analytics Strategist
Portland, Oregon Area
What company does Daniel Parscale work for?
Daniel Parscale works for Bolt
What is Daniel Parscale's role at Bolt?
Daniel Parscale is Brand Ambassador
What industry does Daniel Parscale work in?
Daniel Parscale works in the Music industry.
Who are Daniel Parscale's colleagues?
Daniel Parscale's colleagues are Nick Tarter, and Jennifer PHR
📖 Summary
Brand Ambassador @ Bolt From 2012 to 2014 (2 years) Portland, Oregon AreaExecutive Assistant @ Mike Thrasher Presents From September 2008 to October 2011 (3 years 2 months) Search Strategist @ Kroger From March 2018 to October 2018 (8 months) Portland, Oregon AreaDigital Marketing Strategist @ Audigy Group From February 2017 to March 2018 (1 year 2 months) Vancouver, WashingtonCRO Specialist @ Audigy Group From February 2016 to February 2017 (1 year 1 month) Vancouver, WashingtonDigital Specialist @ Audigy Group From August 2015 to February 2016 (7 months) Marketing Coordinator @ Audigy Group From June 2014 to August 2015 (1 year 3 months) Vancouver, WashingtonFinances Processor II @ Knowledge Universe From 2012 to 2014 (2 years) Tour Coordinator @ Marketing Werks From 2006 to 2008 (2 years) Volunteer Director @ KPSU From 2006 to 2007 (1 year) Marketing and Public Relations Specialist @ Knowledge Universe From 2013 to 2013 (less than a year) Portland, Oregon AreaLoud Rock Director @ KPSU From 2006 to 2007 (1 year) PPC and Analytics Strategist @ CD Baby • Manager for all Google Ads paid search and display advertising in English, Spanish, and Portuguese. Completely overhauled existing campaign structure, introduced Bid Strategies and improved budget pacing significantly. Conversion Rates improved 300-400%. Results earned a 21% increase in overall PPC budget, YoY.• Manage an external agency to govern localized Google Ads advertising, and assist in regional content strategy for blogs and YouTube. • Enterprise SEO lead. I've improved content strategy by moving to a pillar and cluster system. Removed more than 1,200 duplicate/outdated pages and revised old content, reversing quality-based organic losses. In Q1 2020, I managed the consolidation of 4 domains to subdomains, increasing organic clicks by as much as 50%.• Strategic lead for a multi-domain site redesign focused on international SEO and improved conversion funnels.• Head of web analytics - I've completely redesigned our reporting structure by automating it (GDS, Supermetrics), redefinining our KPI calculations, and presenting in a way that reduces channel silos.• Conducting CRO for landing pages, resulting in 30-40% LP conversion rates and Quality Scores which have as much as doubled for prime keywords. Portland, Oregon Area
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 4 month(s)
Unlikely
Likely
There's 89% chance that Daniel Parscale is seeking for new opportunities
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