Head of Business Development at Optimizely
San Francisco, California
Optimizely
Optimization Advocate
January 2015 to Present
Tugg, Inc (www.Tugg.com)
Director of Business Development and Communications
January 2012 to March 2014
Austin, TX
Weber Shandwick
Assistant Account Executive
May 2011 to January 2012
Greater New York City Area
Campaign Office of Congressman Jim Langevin
Deputy Field Director
July 2010 to December 2010
Providence, Rhode Island Area
I work to enable businesses, organizations, and campaigns to make better data-driven decisions through web and mobile optimization. I work to enable businesses, organizations, and campaigns to make better data-driven decisions through web and mobile optimization.
What company does Daniel Parnes work for?
Daniel Parnes works for Optimizely
What is Daniel Parnes's role at Optimizely?
Daniel Parnes is Optimization Advocate
What industry does Daniel Parnes work in?
Daniel Parnes works in the Internet industry.
Who are Daniel Parnes's colleagues?
Daniel Parnes's colleagues are Steven Grijzenhout, Annemarie Jong, Paul Colombo, Shane Fontane, Zaib Farooq, Perla Virgen-Silva, Rhea Jayachandran, Roman Onufryk, Marius Kremeyer, and Marc Kiefer 马克·基福
📖 Summary
Optimization Advocate @ I work to enable businesses, organizations, and campaigns to make better data-driven decisions through web and mobile optimization. From January 2015 to Present (10 months) Director of Business Development and Communications @ Business Development • Established the business development department for a seed-funded startup pioneering crowdsourced event management and ticketing in the entertainment industry • Managed a three-person team that increased client accounts by 73% in one year and led to a 155% increase in sales • Organized strategic partnerships with companies and institutions to support the release of cause-based documentary films • Advised clients on community-engagement strategies to increase the social impact and reach of their campaigns • Formed and maintained client relationships with over 160 business partners in the entertainment industry • Designed business plans for partners utilizing the platform, including a $200k initiative for Sony Pictures and One Direction which became the greatest generator of site traffic in FY2013 Communications • Built and managed the communications department and was responsible for all traditional and social media messaging • Represented the company as the official spokesperson for media engagements and conference appearances, including panels and presentations at South By Southwest, the Sundance Film Festival, and Independent Film Week • Orchestrated the PR campaign for the company’s launch, leading to coverage in outlets such as TechCrunch and Wired • Authored all branding and marketing materials, website copy, and customer and client communication templates Product Management • Collaborated with COO to oversee a five-person development team and manage the concept creation and implementation of new features, including a customer messaging system, a streamlined backend for clients, and user analytics dashboard • Defined project scope and requirements, and communicated progress to internal and external company stakeholders • Coordinated site design and user experience enhancements with the Creative Director and the development team • Analyzed user behavior to drive development priorities that incentivized strategic growth From January 2012 to March 2014 (2 years 3 months) Austin, TXAssistant Account Executive @ • Published media reports for C-suite clients in the private equity, consumer products, and health care industries • Analyzed social media responses to crisis situations by utilizing monitoring tools such as Radian6 • Drafted messaging plans and presentations for Fortune 500 companies, including PepsiCo and Honeywell International From May 2011 to January 2012 (9 months) Greater New York City AreaDeputy Field Director @ • Coordinated constituent activities throughout Rhode Island, which helped contribute to Congressman Langevin’s victory in 2010. • Organized voter identification drives leading to direct contact with 6,000 constituents in four days • Created information databases to streamline campaign communication and reduce project overlap From July 2010 to December 2010 (6 months) Providence, Rhode Island AreaBachelor of Arts (BA), Political Science @ Brown University Daniel Parnes is skilled in: Business Development, Digital Media, Program Management, New Media, Growth Strategies, Public Speaking, Customer Acquisition, Product Development, Project Management, User Experience, Strategic Planning, Public Relations, Editing, Start-ups, Social Media, Product Management, New Media Strategy, Strategic Communications, Leadership, Campaign Management, Message Development, Marketing, Social Media Marketing, Strategic Partnerships, Sales, SaaS
Extraversion (E), Intuition (N), Thinking (T), Judging (J)
1 year(s), 1 month(s)
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