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Daniel Morton's email & phone number

Sr. Data Scientist, Decision Sciences at Conversant, Inc.

Daniel Morton's Email Addresses & Phone Numbers

Daniel Morton's Education

Northwestern University

Master of Science in Analytics

2013 to 2014

University of Illinois at Urbana-Champaign

PhD, Mathematics

2007 to 2011

University of Illinois at Urbana-Champaign

MS, Mathematics

2004 to 2007

Daniel Morton's Professional Skills Radar Chart

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Calm under pressure
Perceptive
Cause-and-effect oriented

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Frequently Asked Questions about Daniel Morton

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What industry does Daniel Morton work in?

Daniel Morton works in the Information Technology and Services industry.


About Daniel Morton

💼 Past Experience

Daniel Morton's work experience:Data Scientist at Outline.com from March 2013 to September 2013 (7 months) in Evanston, IL. Outline.com was developing an online public policy simulator to allow individuals and families to predict how government policy will affect them financially. They needed tax, income, and other demographic data, for every region in the country.While it is impossible to get all this data at the individual level, we did have the data to make a statistical model to estimate these quantities. Using a bootstrap sample of tax and income data from the IRS and demographic data from the Census Bureau I was able to use statistical matching to construct a single data set that modeled the actual income demographics for each ZIP code in the country.Private Tutor at Private Tutor from June 2012 to August 2013 (1 year 3 months) in Greater Chicago Area. I coached students in a variety of mathematics classes ranging from high school calculus and discrete math to MBA level statistics and operations research.Volunteer Statistical Analyst at Open City from July 2012 to October 2012 (4 months) in Greater Chicago Area. Working in a team with other analysts and a web designer I applied techniques of time series analysis to research andevaluate economic data for Chicago and Cook County. The final result is the website http://howsbusinesschicago.org/.Senior Data Scientist, Decision Sciences at Conversant, LLC from April 2016 to May 2019 (3 years 2 months) in Chicago, Illinois. Decision Sciences builds models to determine who to message when, what to message them, and how much to bid to message them. As part of the Optimization team, I work to implement optimum bidding strategies for our campaigns. As a Senior Data Scientist, I developed a new, more responsive, algorithm for forecasting our campaign delivery. With this algorithm, we can now see the effects of changes in strategy with a much faster response time, hours instead of days.I designed and implemented several components of our platform for simulating campaign strategies, a simulated Ad Server. I developed models for predicting the probability of winning an auction based on bid price (using cubic splines) and a similar model (logistic regression) using our own conversion propensity scores to predict whether a purchase can be attributed to a given ad. I also used GMMs to predict the value of a purchase, and the lag time between an ad and a purchase. I have also led an effort to streamline the simulator code, and developed components to track various stats, such as the number of individuals messaged by a campaign.I have also done modeling in support of a number of other projects:• I validated a model for predicting the incremental value of a given ad.• I designed the initialization of a controller for suppressing bidding on low value users.• I developed a way to use simulation to predict the effect of budget changes on campaign performance and cost. The outputs of these simulations are used as penalty terms in a linear program that adjusts campaign budgets to optimize performance, for which I have also written the production version.


🎓 Education

Daniel Morton's EducationDaniel Morton's Master of Science in Analytics from Northwestern University in 2013 provided him with the necessary science and mathematical skills for his current work in analytics. Daniel Morton's PhD from University of Illinois at Urbana-Champaign in 2007 provided him with the necessary scientific and mathematical expertise for his current work in mathematics.


💡 Technical & Interpersonal Skills

Positions Held:Data Scientist, Outline.com from March 2013 to September 2013 (7 months) in Evanston, IL. Gaming Analyst at Game Bazaar from February 2012 to September 2012 (4 months) in Irvine, CA.Research Scientist at GigaOm, Inc. from April 2006 to May 2011 (4 years 2 months) in Cambridge, MA.Superintendent at burnaby-airport high school in Burnaby, BC from August 2004 to February 2007.Personal:I am a graduate of Northwestern University with a degree in mathematics. I have been employed in the field of data science for the past two years, with the most recent position being a data scientist at Outline.com. I also have experience in data analysis and simulation, having worked on projects such as modeling credit card data and drought predictions. I am mechanically inclined, having been taught how to weld and fabricate metal objects since I was a young child.


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Daniel Morton's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

2 year(s), 0 month(s)

Daniel Morton's Willingness to Change Jobs

Unlikely

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