Dana Lanham's Email & Phone Number

💼 Past Experience

Dana Lanham's experience in marketing and communications leads her to be a preventative force in the field. Dana knows her stuff and is a veteranful individual. Her skills lie in developing new marketing strategies and executing them effectively. She has a deep understanding of the customer and his or her needs. This is something that Dana is passionate about and has a proven track record in doing.Dana’s experience in customer service is another skill that she has. This is shown by her years of managing customer relationships and leading customer service teams. Dana has a knack for ability to understand the customer and their needs. This translated into her work at Heritage Home Group LLC, where she was the marketing and communications team leader.In her role at Greenworks Tools, Dana was responsible for global marketing of the brand, digital, consumer insights, and creative for $300M+ branded and private label cordless outdoor power equipment. Her team developed insights, digital and creative brand marketing strategies and was responsible for driving 20% increase in sales and market share growth. Dana also led the marketing and communications squads for the Drexel Heritage and Lillian August furniture brands, and drove a 20% increase in sales and market share growth for both brands. She created new sales communications tools, including a dealer intranet and new in store merchandising to appeal to consumers. She also managed the market showroom/trade show for retail marketing to attract buyers through collateral and promotions.In her role at Greenworks Tools, Dana also worked on developing new ecommerce programs, earning and paying media, and co-founded the company’s exclusive 60V cordless brand. Dana also became corporate spokesperson for the GreenWorks brand and Effectively Speaking, a crisis and keynote communication agency. She also oversaw all marketing and marketing activity for the company in North Carolina.Dana is also a Marketing Faculty and Executive in Residence at University of North Carolina at Charlotte. There, she studied marketing through professional marketing and client consulting experience and classical foundation in preparing students for careers in marketing. Dana has multiple knocks on her door - she has a proven track record in creating effective marketing strategies and executing them effectively. Dana also has a deep understanding of the customer and his or her needs which, combined with her customer service skills, gives her the edge in the market.It is safe to say that Dana Lanham has a lot of experience in the field of marketing and communications. Her skills lie in developing and executing new marketing strategies and executing them effectively. As a result, she has a majority of success in her career so far.

🎓 Education

Dana Lanham’s education and work readiness background can be best summarized with her Master of Business Administration (MBA), Marketing, Finance from Western New England University (WNEW), and BBA, Marketing & Product Management from University of Massachusetts Amherst. Earlier in her academic career, Dana also earned a Master of Business Administration (MBA) from Elon University. Additionally, Dana has been a Presidential Scholar, English, Economics from Elon University. While at Elon University, Dana also completed her MBA thesis on “Theoretical Issues in Englishpriced Securities.”Dana Lanham has a strong background in marketing and product management. Her professional resume reflects this experience with marketing and product management along with her expertise in Englishpriced securities. In her previous academic careers, Dana has shown her capability to work well with others and her experience in marketing, product management, and Englishpriced securities.Currently, Dana Lanham is working on her fourth academic career switch in her current position as an assistant professor in the English Department at Southern Illinois University Carbondale. In her position as an assistant professor, Dana will focus on the teaching and research of Englishpriced securities. In her previous academic careers, Dana has shown a capability to help her students achieve their academic goals and objectives.Based on Dana Lanham’s past education and professional experience, it is likely that she is primed and readiness for another academic career move. With her strong marketing and product management background, Dana is perfectly suited for a position as an assistant professor in the English Department at Southern Illinois University Carbondale. In her position as an assistant professor, Dana will be able to help her students achieve their academic goals and objectives.

💡 Technical & Interpersonal Skills

Dana Lanham's experience and skills:• CMO• Customer Experience Leader• Growth Accelerator• Marketing and Communications Coach• Product Manager• Senior Product Manager• Group Marketing Leader• Client Services Manager• Consultant• App Developer• Principal Consultant• Senior Advisor to the Chief Marketing Officer• Diversity and Inclusion Coach• Consultant at Fun2Market Consulting• Student Affairs Coach• Coach of Record