As Senior Vice President and Chief Marketing Officer of global snacking powerhouse Mondelēz International, I am dedicated to redefining the future of marketing through wisdom, wit and will. I'm honored to be featured as one of Ad Age's “100 Most Influential Women in Advertising” and on Forbes’ list of Top 50 CMOs.
WARC ranks Mondelēz International among the Top 5 smartest advertisers in the world. Last year, it earned a record number of Cannes Lions for its biscuit, chocolate, gum and beverage brands, which include OREO, MILKA, CADBURY DAIRY MILK and HONEY MAID.
I have shared my perspective on everything from evolving client/agency relationships to new marketing ecosystems with Fast Company, The Wall St. Journal, Advertising Age and Adweek. I’m also am passionate about teaching and sharing knowledge and have been invited as speaker by organizations like the Cannes Festival of Creativity, the ANA, the 4As, Twitter and Facebook.
My awards include: 2015 Woman of the Year (AWNY), 2014 Advertising Person of the Year (Ad Club of New York). I am on the board of the Assn. of National Advertisers, the Twitter Influence Council, and a member of The Chicago Network. I serve on the Board of Chicago’s oldest boys and girls club, Off the Street Club.
Senior Vice President and Chief Marketing Officer @ - Oversees the marketing of the global snacking powerhouse’s billion-dollar biscuits, chocolate, gum and beverage brands, including Oreo, LU, Cadbury, Trident and Tang.
- Leads the teams responsible for Agency Relations, Brand Equity, Brand Strategy, Marketing Capabilities, Media and Digital. From January 2009 to Present (7 years) svp marketing strategy & communications @ From 2009 to 2014 (5 years) svp marketing strategy & communications @ From 2009 to 2014 (5 years) svp marketing strategy & communications @ From 2009 to 2014 (5 years) CEO @ DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. From 2004 to 2007 (3 years) Greater Chicago AreaCEO @ Foote, Cone & Belding, aka FCB, is one of the largest global advertising agency networks. From 1997 to 2004 (7 years) Greater Chicago AreaAccount Manager @ J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been creating pioneering solutions that build enduring brands and business for more than 150 years. From 1991 to 1998 (7 years) Managing Director @ J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been creating pioneering solutions that build enduring brands and business for more than 150 years. From 1991 to 1998 (7 years) Account Manager @ Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting. From 1983 to 1991 (8 years)
University of Missouri-Columbia From 1972 to 1976 Dana Anderson is skilled in: Marketing Strategy, Integrated Marketing, Customer Insight, Advertising, Digital Marketing, Leadership, Brand Architecture, Management, Brand Development, Brand Management, Digital Strategy, Strategy, Account Management, Marketing Communications, Creative Strategy