A marketing professional with hands-on experience in ecommerce, content management, analytics, SEO/SEM, marketing automation and social media. Has worked closely with consultants, sales organizations and executive leadership to turn business strategy into digital marketing strategy.
Director of Digital Marketing & eCommerce @ Anixter International Inc. is a Fortune 500 global distributor of wire and cable, enterprise cabling and security solutions. The company adds value to the distribution process by providing its customers access to 1) innovative inventory management programs 2) over 0.5 million products and $1.1 billion in inventory 3) approximately 270 warehouses/branch locations with 7.5 million square feet of space and 4) locations in 300 cities in more than 50 countries.
Lead a team of Digital Marketing Managers responsible for developing comprehensive B2B marketing campaigns utilizing: • Web content • Site search • SEO/SEM • Email marketing automation • Social media • Analytics
Also lead a team of eCommerce Managers responsible for eCommerce strategy, including: • User experience • Competitive analysis • Pricing analysis • Product search and data structure From January 2011 to Present (4 years 11 months) Greater Chicago AreaMarketing Director - Network Cabling Solutions @ From January 2010 to December 2010 (1 year) Product Management Director - Network Cabling Solutions @ From January 2008 to January 2010 (2 years 1 month) Product Manager @ From June 2003 to December 2007 (4 years 7 months) Product Specialist @ From June 2000 to June 2003 (3 years 1 month) Market Analyst @ From June 1999 to June 2000 (1 year 1 month)
Bachelor of Science, Communications @ Bradley University From 1995 to 1999 Dan Panattoni is skilled in: Product Management, Digital Marketing, Product Marketing, Email Marketing, Social Media Marketing, Competitive Analysis, Multi-channel Marketing, Strategic Partnerships, New Business Development, Marketing Strategy, Market Analysis, Sales Operations, Online Marketing, Marketing Communications, Strategy, Vendor Management, Management, Lead Generation, Online Advertising, E-commerce, SEO, Direct Sales, Account Management, SEM, Supply Management, Solution Selling, Web Content Management, Google Analytics, Channel Partners, Integrated Marketing, Analytics, Endeca, Marketo, Facebook Marketing, Hootsuite, B2B Marketing, Marketing, Online Catalogs, Online Merchandising, CQ5, Twitter, LinkedIn, Supplier Management, Hybris, HubSpot, Adobe Marketing Cloud
Websites:
http://www.anixter.com