I am a marketing director with a track-record of delivering winning and innovative marketing strategies. My experience covers customer insight and CRM, through to customer communication, proposition development and designing and running campaigns.
I worked previously as a management consultant in Retail, Consumer Business and Media and have worked extensively in the UK, Europe, Asia and the
I am a marketing director with a track-record of delivering winning and innovative marketing strategies. My experience covers customer insight and CRM, through to customer communication, proposition development and designing and running campaigns.
I worked previously as a management consultant in Retail, Consumer Business and Media and have worked extensively in the UK, Europe, Asia and the United States.
I am a chartered management account (ACMA).
Specialities: marketing strategy, proposition development, customer insight and strategy, campaign management
Customer Insight Director @ From February 2014 to Present (1 year 11 months) London, United KingdomHead of Marketing - Clubcard @ From April 2012 to February 2014 (1 year 11 months) London, United KingdomHead of Marketing - Convenience Stores - Asia @ From April 2011 to April 2012 (1 year 1 month) Operations Development Manager @ Operations Development is an internal consulting and change team that sits within Tesco and is responsible for optimising the way in which the business operates in the UK.
Planned, led and delivered programmes including:
- Format development
- Pricing strategy
- Supply chain optimisation
- Process improvement
- Cost reduction From January 2010 to April 2011 (1 year 4 months) London, United KingdomStrategy and Operations Consultant @ Management Consultant working on corporate and operating strategy engagements across UK, Europe and United States. From August 2006 to December 2009 (3 years 5 months) London, United Kingdom
Modern History, 2:1 @ University of Oxford From 2003 to 2006 Dan Elton is skilled in: Customer Insight, Marketing Strategy, Marketing, Multi-channel Campaign Management, Proposition Development, Change Management, Business Transformation, Retail, Business Analysis, Business Case, Critical Thinking, Management Consulting, Stakeholder Management
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