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Dallas Roumayah

Customer Service @ Tri-Color Photographic, Inc.

Senior Digital Marketing Manager | Marketing Technology | Digital Transformation | CRM | B2C Customer Experience | Digital Media | Digital Strategist

Royal Oak, Michigan

Ranked #279 out of 5,572 for Customer Service in Michigan

Section title

Dallas Roumayah's Email Addresses & Phone Numbers

Dallas Roumayah's Work Experience

Tri-Color Photographic, Inc.

Customer Service

1994 to 2008

Royal Oak, Mi

Viacom Outdoor

Junior Art Director

2003 to 2004


Advertising Intern

2002 to 2003

Dallas Roumayah's Education

Walsh College

Master of Business Administration - MBA, Business Administration and Management, General

2006 to 2010

College for Creative Studies

Bachelor of Fine Arts - BFA, Commercial and Advertising Art

1998 to 2002

Sterling Heights Senior High School

High School Diploma, Liberal Arts and Sciences, General Studies and Humanities

1992 to 1996

Dallas Roumayah's Professional Skills Radar Chart

Based on our findings, Dallas Roumayah is ...

Strong sense of self

What's on Dallas Roumayah's mind?

Based on our findings, Dallas Roumayah is ...

50% Left Brained
50% Right Brained

Dallas Roumayah's Estimated Salary Range

About Dallas Roumayah's Current Company

Tri-Color Photographic, Inc.

Frequently Asked Questions about Dallas Roumayah

What company does Dallas Roumayah work for?

Dallas Roumayah works for Tri-Color Photographic, Inc.

What is Dallas Roumayah's role at Tri-Color Photographic, Inc.?

Dallas Roumayah is Customer Service

What is Dallas Roumayah's personal email address?

Dallas Roumayah's personal email address is d****[email protected]

What is Dallas Roumayah's business email address?

Dallas Roumayah's business email addresses are not available

What is Dallas Roumayah's Phone Number?

Dallas Roumayah's phone (313) ***-*569

What industry does Dallas Roumayah work in?

Dallas Roumayah works in the Marketing and Advertising industry.

Who are Dallas Roumayah's colleagues?

Dallas Roumayah's colleagues are Ryan Barnhart, Sanjay Cholkar, Rick Wilmoth, La-Z-Boy Incorporated, David Luce, Kathy Liebmann, Craig Vincent, David Behen, David Church, and TJ Linz

About Dallas Roumayah

📖 Summary

Customer Service @ Tri-Color Photographic, Inc. From 1994 to 2008 (14 years) Royal Oak, MiJunior Art Director @ Viacom Outdoor Art direct and design outdoor advertising for national and local customers. Duties include creating concept, writing copy, utilizing stock agencies, creating original photography and preparing final product for the printer. From 2003 to 2004 (1 year) Advertising Intern @ Doner Assist AD/ECD's in designing, and art directing print/collateral and outdoor advertising for La-Z-Boy, Mazda, and Auto Trader. Other responsibilities include regular matte room duties. From 2002 to 2003 (1 year) Advertising Intern @ J. Walter Thompson Worked with Red Hammer group on Ford National advertising, participated in brain storming sessions, design and assemble projects, assisted in the art buying department, as well as Inventory/Ordering for the matte room From 2001 to 2002 (1 year) Internship @ Armstrong White From 1999 to 2000 (1 year) Senior Digital Marketing Manager @ La-Z-Boy Reporting to the Chief Marketing Officer, directed internal team of ROI-driven marketers and external agencies, technology firms, creatives, and technologists to increase the company’s top line sales. Created the business case for and launched La-Z-Boy’s first ever “always-on” digital media investment for search, display, affiliate, video and social. Oversight of creative, content calendars, performance, budget, testing and optimization and reporting for all digital channels. Continued responsibility and ownership of email marketing, influencer marketing, ratings and reviews & reputation management. • Connected disparate data sources to enable the measurement of digital’s impact to offline sales.• By way of our data management platform, decreased display CPCs by 330% in the first year by methodical and rigorous audience/creative testing to include 1st and 3rd party data.• Enhanced our search marketing by launching extended text ads, dynamic keyword ads, local inventory ads and product listing ads. Qualified traffic increased 37% in the first 6 months.• Increased average email engagement by 108% by mapping website behavior to the connections framework and purchase funnel. • Devised a cross-tier media strategy to increase the effectiveness and efficiently of our paid media across all tiers of spend. Aligned creative messaging, timing, frequency and channel across the organization and consumer journey. From September 2017 to June 2020 (2 years 10 months) Monroe, MichiganDigital Marketing Manager @ La-Z-Boy Held Responsibility for the strategy, management and execution for all consumer-facing digital touchpoints. Selected to articulate the company’s needs on marketing technology and subsequent investments.• Spearheaded the search and acquisition for a social media agency of record.• Increased social media investment tenfold based on business case presentations at executive levels.• Created and hired an internal role to assist with management of the social media agency of record.• Implemented and launched the full suite of Oracle marketing technology, a $12MM multiyear investment. o Eloqua – Marketing Automation/ESPo Blue Kai – Data Management Platform (DMP)o Oracle Data Cloud – Audience/Analyticso Oracle Sales Cloud (CRM)o Oracle Social• Optimized email marketing by aligning email communications to the customer journey. • Launched several trigger-based email marketing campaigns to nurture consumers down the purchase funnelo Average email open rate increased 33%o Average email click through rate increased 86%• Enhanced reporting methodologies to include data visualization so as to surface relevant metrics to executives. From September 2013 to September 2017 (4 years 1 month) Monroe, Michigan, United StatesInteractive CRM Manager @ La-Z-Boy Establish and launch La-Z-Boy’s social media channels to include content community management and content calendars. Develop the email center of excellence to support brand, company owned retail, independently-owned retail as well as general distribution partners. • Established and managed content calendars for email and social media channels.• Placed small social media buys to promote content or drive traffic to• Designed and executed sweepstakes and other social/email campaigns to generate leads. • Developed and designed creative and copy for all La-Z-Boy social media channels.• Managed external contractors to design and code email communications.• Handled ownership of reporting and best practice methodologies for email and social.• Partnered with customer care to create a social media moderation and social customer care team. • Established an in-store email acquisition strategy that increased email acquisition from 12% to 61% directly contributed to increased retail sales.• Cleaned and standardized La-Z-Boy CRM data warehouse to ensure data quality. From September 2011 to September 2013 (2 years 1 month) Monroe, Michigan, United StatesBrand Manager @ Penske Automotive Group Managed the show car fleet in support of live marketing events for the North American re-launch of the Fiat 500. Ensured that Fiat show fleet of vehicles complied with brand promises and values during marketing events such as auto shows, pop-up events, and corporate loaning. • Coordinated with Fiat marketing leadership to design and plan live consumer facing marketing experiences.• Direct teams of maintenance specialists to ready the vehicle fleets per the needs of the event for on-time delivery.• Ensure that the vehicles delivered represent the brand promise exceeded the clients requirement. From January 2011 to September 2011 (9 months) Auburn Hills, Michigan, United StatesPublications Manager @ Detroit Public Library Led two departments to include the graphics department as well as the in house print production department. Inherited operational responsibility for the in-house production facility. Devised and implemented plans to improve the quality of print production and reduce overall waste and cost.• Launched and maintained the library social media channels & website.• Designed all Library printed and electronic communications to include large signage, wayfaring signing, exhibitions, flyers, posters and annual reports.• Wrote RFP’s for large scale printing jobs such as annual reports.• Cut production time in half by revising outdated policies and procedures. From September 2004 to January 2011 (6 years 5 months) Detroit, Michigan, United States

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In a nutshell

Dallas Roumayah's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 5 month(s)

Dallas Roumayah's Willingness to Change Jobs



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