Dale Hooper's Email

A dynamic leader driven by passion, creativity, and a relentless determination to win. A builder and advocate of strong teams who think big and execute with discipline. Recognized as a strategic thinker with achievements spanning a 20+ year career in media and consumer packaged goods marketing. Broad experience leading consumer insights, advertising, creative, and brand strategy at Canadian and multinational companies. Serves on the Board of Directors of the Canadian Paralympic Committee and Canadian Sports Institute Ontario. A member of the Laurentian University School of Sports Administration Advisory Committee.

Chief Brand Officer @ As Chief Brand Officer, I lead the team responsible for Brand, Advertising and Sponsorship. I also oversee product naming, CSR strategy, customer insight, media planning, and creative development. From May 2014 to Present (1 year 6 months) Toronto, Canada AreaSenior Vice President, Marketing & Consumer Insights @ Responsible for leading the Marketing Centre of Excellence and building brand equity for Rogers’s diverse portfolio of media assets. As a member of the Media Senior Leadership Team, I also oversee the company’s consumer insights, promotional inventory strategies, and consumer subscription revenue. From February 2011 to May 2014 (3 years 4 months) Toronto, Canada AreaVice President, Marketing & Consumer Insights @ From 2009 to February 2011 (2 years) Vice President, Marketing @ From 2008 to 2009 (1 year) Toronto, Canada AreaVice President, Marketing & Consumer Insights @ From 2003 to 2008 (5 years) Toronto, Canada AreaDirector of Marketing @ From 1999 to 2003 (4 years) Channel Marketing Manager @ From 1998 to 1999 (1 year) Toronto, Canada AreaSenior Brand Manager @ From 1994 to 1998 (4 years) Toronto, Canada AreaKey Account Manager / Sales Representative @ From 1991 to 1994 (3 years) Halifax, Canada Area

Bachelor of Commerce (BCom), SPAD @ Laurentian University/Université Laurentienne From 1987 to 1991 Dale Hooper is skilled in: Sponsorship, Strategic Partnerships, Marketing Strategy, Consumer Insights, P&L Management