Dae Son's Work Experience
Chief Marketing Officer
Vice President of Performance Marketing
Director of Digital Media
The Action Network
Vice President Marketing
Email Marketing Manager
Dae Son's Professional Skills Radar Chart
Based on our findings, Dae Son is ...
What's on Dae Son's mind?
Based on our findings, Dae Son is ...
Dae Son's Estimated Salary Range
Frequently Asked Questions about Dae Son
What company does Dae Son work for?
Dae Son works for BettorView
What is Dae Son's role at BettorView?
Dae Son is Chief Marketing Officer
Dae Son's phone (212) ***-*333
What industry does Dae Son work in?
Dae Son works in the Gambling & Casinos industry.
About Dae Son
💼 Past Experience
Dae Son has been working in the digital media and marketing industries for 4 years and 2 months. In this time, she has experience in the fields of performance marketing, email marketing, and search and display marketing. She also has experience from 2006-2010 working for AIG in the marketing industry.Dae Son is responsible for the management and evolution of the email strategy to convert and retain users from creative to deployment, analyze and track performance trends, create and test new email enhancements including trigger-based emails, win-back campaigns, reactivation campaigns and referral programs, and develop and execute A/B and multivariate tests to increase engagement through messaging, offers, templates, automation and segmentation. In addition, she is also responsible for the creation and management of search and display campaigns in Google and Bing/Yahoo with a focus on user acquisition, extract and implement optimization insights for revenue growth and profit goals, and establish and manage relationships with outside vendors to facilitate campaign implementation. In addition, she is also responsible for the training of business units and team members in the usage of third party online marketing software.
- Master's in International Studies from University of Utah in2006- Dojo Jutsu Instructor, Japan, and IJT Portuguese Instructor, Portugal-WWF Volunteer in various communitiesDae Son has a B.S. in Computer Science from Rutgers University in 1997. After graduating, Dae Son trained as a Dojo Jutsu Instructor in Japan and IJT Portuguese Instructor in Portugal before becoming a World Volunteer in various communities. Additionally, Dae Son has a Master's in International Studies from University of Utah in 2006. After obtaining her Master's degree, Dae Son will continue her education by receiving a Ph.D. in International Studies from Southern Illinois University Carbondale in 2020.
💡 Technical & Interpersonal Skills
Dae Son has a B.S. in Zoology from the University of South Korea in 2006. Son currently works as a Vice President of Digital Media at DraftKings, Inc. Son has worked as an Email Marketing Manager at DraftStreet from June 2013 to July 2014 in New York, New York. Son also has experience as a Marketing Analyst at AIG from June 2006 to August 2010 in Greater New York City Area. Son is currently a Director of Digital Media at DraftKings, Inc. from July 2014 to August 2018 (4 years 2 months). In New York, Son is responsible for the management and evolution of the email strategy to convert and retain users from creative to deployment. Son also creates and tests new email enhancements including: trigger-based emails, win-back campaigns, reactivation campaigns and referral programs. In Jersey City, Son is responsible for creating and managing search and display campaigns in Google and Bing/Yahoo with a focus on user acquisition. Son overcomes tight deadlines and has a strict attention to detail. Son is also a Marketing Manager at Kitara Media from September 2010 to June 2013 (2 years 10 months). In Google and Facebook, Son is responsible for the creation, launch, and management of online marketing operations including PPC, banner ads, email, webcasts, and website optimization for over 15 Chartis business units. Son is also responsible for the identification of new areas of online marketing opportunities beyond current organizational thinking and for establishing and managing relationships with outside vendors to facilitate campaign implementation. Son has trained business units and team members in the usage of third party online marketing software.
In a nutshell
Ranked #426 out of 8,512 for Chief Marketing Officer in New York
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 0 month(s)
There's 97% chance that Dae Son is seeking for new opportunities
Enjoy unlimited access and discover candidates outside of LinkedIn
Trusted by 400K users from 76% of Fortune 500 companies
The most accurate data ever
Find anyone, anywhere
with ContactOut today
Making remote or global hires? Connecting
with key decision-makers? We can help.
No credit card required