Trusted advisor and subject matter expert in Cloud-computing, 3rd Party Licensing, Channel/VAR Programs, Global Business Intelligence, Predictive Analytics, Compliance Risk, and Corporate Training, as well as, IP enabled networks, Data Center management and High Performance Computing Hardware.
Current and proven track record as a business development team leader in the enterprise IT solutions industry with experience negotiating multi-million dollar agreements with annual minimums ranging from $250k to $4M resulting in 20%+ revenue growth year over year.
Natural leader with phenomenal interpersonal skills who can execute a plan to meet corporate strategic goals that most often exceed individual and company revenue objectives while implementing the prevailing corporate strategy or vision. Gifted at building genuine and immediate rapport with key stakeholders at all levels of the organization.
Highly proficient in all areas of the Sales and Marketing process both Direct and Indirect including Campaign Management, Demand Generation, Qualifying, RFP, Proposal Generation, Project Management, Service Delivery and Lifecycle account management with typical YOY growth of 10-20%. Customer retention results over 90%.
Skills, Knowledge and Abilities include:
• Cultivating Profitable Key Relationships • API Integrations (SOAP, REST, json, xml)
• Long-term Strategic Planning/Executions • Cross-functional and Global Collaborations
• Account Penetration and Retention • Third-Party Licensing and Monetization
• Go-to-Market Planning/Product Roadmaps • Field Sales Enablement and Training
Channel Program Manager - North America @ • Grow the strategic partnership by maintaining visibility within each account’s executive staff to ensure that management understands the value and profitability of their Avaya Partnership.
• Lead sales enablement efforts to ensure partners are trained on the benefits Avaya products provide as well as the programs Avaya offers both them and their customers; including SKU maintenance, new product rollouts, EOL product management, and industry expertise on issues, trends, competition trending in cloud-enabled ecosystems including telecom, government and business analytics space and report information internally to Avaya leadership team.
• Serve as a support link between the sales and marketing teams at the account and Avaya including working with Service Support, Bid Desk Support, and Accounting Support. From March 2015 to Present (10 months) Austin, Texas AreaIndependent Technology Consultant @ Partner management, channel marketing and business development services on a project basis while working on certifications and degree program. Developing corporate business strategies and product roadmaps that result in client loyalty and top line revenue growth. From April 2014 to March 2015 (1 year) United StatesSenior Channel Program Manager (Reseller/OEM)* @ Managed OEM Partner relationships in the digital media, enterprise social and predictive analytics industries; Identified and delivered solutions to business problems that are tied to end user experience; particular strength working with Channel Partners on software applications involving Big Data monetization.
• Historical revenue responsibility $2-8M annually most years above 100%; average sales cycle 6-12 months; exceeding annual quota attainment in the last five fiscal years. Typical travel to client sites 50% or more.
• As a result of several successful SaaS application product launches that ramped quickly and exceeded revenue targets, 3 partners were acquired by larger competitors and another went public which resulted in my promotion to manage D&B’s largest and oldest strategic partnership (Dow Jones).
*promoted 1/2014 From 2010 to 2014 (4 years) Austin, Texas AreaChannel Program Manager (Emerging Markets/SaaS) @ Developed and executed API/DaaS Channel Program giving partners the ability to integrate data on demand directly into their products via customized third party data licenses, resulting in more than 20% partner revenue growth YOY in spite of the continued slow growth of the US economy.
* Launched API Channel Program marketing directly to SaaS and Mobility applications providers.
* Grew API/Daas Channel revenue over 100% in first year and 121% in second year
* Created new partner criteria and requirements for accessing developer's API key to allow prospective partner to build a business case for marketing their cloud-based applications using D&B data.
* Developed and launched web-based sales channel enablement and training, including the Partner App-Exchange of dozens of industry related business cases to available for downloand.
* Drove new API Channel Marketing program through webinars, trade shows and campaigns directed at Emerging Markets such as Mobility, Financial Risk, Predictive Analytics and CRM ecosystem integration.
* Along with Sales Ops and Product Management, built complete ordering, billing and revenue recognition platform to support new API VARs/OEM partners.
* Drafted customized third party contracts to define scope of work, branding, marketing and rollout/launch of new products monetizing D&B data.
* Promoted to Sr. Channel Program Manager in 2012. From 2010 to 2014 (4 years) Senior Product Marketing Manager - OEM/DaaS Solutions @ Partnered with D&B S&MS and Solutions architects to upsell and cross sell Data as a Service solutions (Access Hoovers, D&B360, Hoovers API, D&B Direct, etc) to Channel Partners and Strategic Fortune 1000 accounts in the Telco, High-tech, Finance and Government verticals.
• Defined and project managed technology migrations for more than 250 existing commercial and wholesale client accounts protecting more than $2M in recurring revenue; upsold more than $500k in additional data licensing
• Designed training curriculum and product reference tools via storyboards, scripts, voice overs, using WebEx and Captivate which increased SaaS renewal rates by more than 40% year over year for 3 years in a row.
• Training advisor on Go-To-Market Project teams for upcoming DaaS product enhancements. Tier 2 support for Commercial API 3rd party SaaS integrations. Promoted to Relationship Manager December 2010.
*Promoted to Relationship Manager December 2010. From 2008 to 2010 (2 years) Austin, Texas AreaAT&T Global Channel Marketing Manager @ Led an AT&T Global Channel Marketing Program delivering new data center expansion plans to 1500+ field sales representatives in UK, France, Germany, Brussels, Netherlands, India, Taiwan, China, Singapore, Australia, South America, and Canada resulting in $10+M in upside immediately after program rollout. Project completed three months ahead of schedule and under budget.
• Provided focused leadership across several cross-functional teams throughout multiple phases of the project resulting in successful rollout of back-office processes that continue to drive carrier growth globally for AT&T.
• Developed and delivered global corporate sales program for all enterprise sales and marketing teams. Content focused on seven key international products and their associated sales processes. From 2007 to 2008 (1 year) Global Project Manager for ISP | Data Center | Carrier Networks (Contractor) @ Custom network design to include pre-sale engineering analysis and design for carrier Data Services as well as post sale service and equipment implementation.
• Worked on numerous Enterprise Data Center deployments as project manager and network design engineer specializing in Local Access and Business Continuity for mission critical services. Cradle to grave implementation support through customer acceptance and billing.
• Created provisioning policies and procedures for service providers (CLEC) to guarantee network availability of 99.9999% and minimize downtime and meet enterprise service level agreements (SLA). From March 2005 to 2008 (3 years) Enterprise Technical Sales Representative - Finance/Cap Markets/Government @ Designed and maintained finance and cap markets clients HPCC server and SAN Storage solutions including software and peripherals used to preconfigure gear before deploying to the field and or data center. Annual quota $12.2M. *Recruited by Dell while on contract assignment with mutual partner.
• Exceeded quarterly quotas by leveraging OEM and S&P Solutions Partner Network resulting in an increase in client spend by more than 20% annually.
• Familiarity with Dell TSR Server & Storage Solutions Product Training: PowerEdge, PowerVault, Cisco, EMC, Commvault, and; Dell TSR Software & Peripherals Training: MS Exchange, VMWare, Citrix, Oracle, SAP, Siebel From 2006 to 2006 (less than a year) Channel Manager | Solutions Architect - Local Access/Data Center @ - Manage/support enterprise accounts with $250k+ annual spend; exceeded target every year by replacing legacy voice and data products with newer technologies which helped to protect and grow existing accounts; acting Data Network Solutions Architect; promoted twice in 4 years.
- Created Channel partner alliances with equipment providers such as Cisco, Nortel, Avaya, and solutions providers to drive wholesale local access revenue exceeding annual projected targets by more than 50%.
- Mentored other Account Executives and new hires to achieve AT&T Business School certifications in areas of : Avaya IP Office Certification, Hosting/Data Center Management, Inside/Outside Plant Management,
- Participated in Spin Selling, Negotiating to Win 1&2, CCNA Exam Preparation (St. Edwards University)
- Hands on and deep understanding of voice and data network and technologies including VOIP, DSL, GigE, MPLS, Frame Relay, ATM, TCP/IP, and IPSec security fundamentals From 2000 to 2004 (4 years) Austin, Texas AreaChannel Integration Manager | Solutions Architect @ Subject matter expert and technical project manager for business development team generating $4M+ in new revenue in first three years since spinning off of Time Warner Cable. Managed construction of 1000+ miles of self-healing fiber including 4 Central Office quality Data Centers in Houston, Dallas, Austin and San Antonio and installations for 1000s of Texas businesses; project manager until service/client handoff.
- Led a business development team generating $1M+ in new revenue in first year and 1000+ miles of self-healing fiber in Houston, Dallas, Austin and San Antonio resulting in additional $3M+ in new revenue in year 2 and 3, respectively.
- Designed Channel program and sales training for more than 1,500 resellers in 30+ US markets resulting in a 30% increase in revenue.
- Managed installations for 1000s of Texas businesses; on premise project manager during cutover and service handoff.
- Streamlined post-sale provisioning process resulting in $2M+ upside and an IPO in 1998.
- Worked with PUC and State of Texas, University of Texas and Austin City Council to set regulations for CLEC building access and construction permitting reducing cost to build by more than 30% and increasing ROI by more than 300%.
- Specialized in Lucent 5ESS translations, LIDB, and LSP implementations. Regulatory specialist for tariffs in the state of Texas. Hands on and deep understanding of voice and data communication systems and technologies including, but not limited to access services (DSL, PL, SONET, Metro Ethernet), MPLS, Frame Relay, ATM, TCP/IP, and security fundamentals. From 1997 to 2000 (3 years)
Bachelor of Arts (B.A.), Business/Corporate Communications @ Boston University From 2010 to 2016 Business/Corporate Communications @ Austin Community College From 2003 to 2010 Music @ Martin Methodist College From 1987 to 1988 College Prep, Honors @ Memorial High School From 1981 to 1985 Cynthia Andrews is skilled in: Enterprise Software, Direct Sales, Sales Process, Business Development, Salesforce.com, Strategic Partnerships, CRM, SaaS, Account Management, Channel Management, Management, Sales, Sales Operations, Project Management, Sales Management
Websites:
http://hooversapi.com