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Crystal King

Director of Community @ Pegasystems

Social Media Professor at HubSpot Academy

Greater Boston Area

Ranked #873 out of 17,460 for Director of Community in United States

Section title

Crystal King's Email Addresses & Phone Numbers

Crystal King's Work Experience

Pegasystems

Director of Community

August 2015 to Present

Grub Street Independent Writing Center

Social Media Consultant/Workshop Instructor

September 2007 to Present

Keurig Green Mountain

Head of Social Media

December 2011 to August 2015

Crystal King's Education

UMass Boston

M.A. Critical & Creative Thinking

Whitworth University

B.A. English Writing & Literature

Crystal King's Professional Skills Radar Chart

Based on our findings, Crystal King is ...

Accommodating
Outgoing
Creative

What's on Crystal King's mind?

Based on our findings, Crystal King is ...

38% Left Brained
62% Right Brained

Crystal King's Estimated Salary Range

About Crystal King's Current Company

Pegasystems

Frequently Asked Questions about Crystal King

What company does Crystal King work for?

Crystal King works for Pegasystems


What is Crystal King's role at Pegasystems?

Crystal King is Director of Community


What is Crystal King's personal email address?

Crystal King's personal email address is c****[email protected]


What is Crystal King's business email address?

Crystal King's business email addresses are not available


What is Crystal King's Phone Number?

Crystal King's phone (**) *** *** 404


What industry does Crystal King work in?

Crystal King works in the Marketing and Advertising industry.


Who are Crystal King's colleagues?

Crystal King's colleagues are Amy Cook, James Mack, Matthew Coley, Joe Malafronte, Dan Imbriaco, Alex Teyssandier, Stephan Brennan, Bridget LeMon, Kelsey Dietz, and Chung Vuong


About Crystal King

📖 Summary

Senior social media and marketing strategist with experience in building B2C and B2B brands through traditional and digital means. Professor, editor and published author. Specialties: Strategic planning, social media, public relations, Internet marketing, corporate branding, writing, program development/budgeting, direct marketing, event planning, company & product launches, messaging & positioning, communications development, advertising.Director of Community @ From August 2015 to Present (5 months) Social Media Consultant/Workshop Instructor @ Teach workshops on social media marketing for writers and creative thinking exercises for writers in progress. Panelist on social media at annual Muse & the Marketplace writing conference. Pro bono marketing/social media work for the organization. From September 2007 to Present (8 years 4 months) Head of Social Media @ Lead social media team and all aspects of social media for Keurig Green Mountain, Keurig, and Green Mountain Coffee Roasters. Built team and program from the ground up to over 20 social channels across Facebook, Twitter, YouTube, Pinterest, LinkedIn, Vine, Instagram, Google+ and soon, Tumblr. Strategize with other department leaders on social media needs and programs. Manage a team of 4 direct and 6 indirect employees as well as relationships with moderation and social media agencies. Oversee a robust content program across those channels, working with agencies, internal teams and through the cultivation of user generated content. Over 75+ promotional programs now run on Keurig Green Mountain channels a year. Developed guidelines, training, set analytics benchmarks. From December 2011 to August 2015 (3 years 9 months) Lead Course Assistant for course: Creativity, Geniuses, Madmen & Harvard Students @ Lead course assistant for creativity expert Dr. Shelley Carson. Manage overall coordination of other T.A.s and students (140+) and materials, paper grading, teaching. From September 2010 to December 2011 (1 year 4 months) Director, Social Media & Communications @ Built entire social media program for CA Technologies, a $4B tech firm, from the ground up, including blogs, Facebook, Twitter, YouTube, SlideShare, LinkedIn and more. Instrumental in shaping and driving social media strategies for the company, including the CAWorld user conference, CA Press publishing, CA Education and working with multiple business units to drive thought leadership, build brand and create awareness for CA products and services. Previously at CA, I managed communications and public relations for CA's service management and information governance products. From April 2008 to August 2011 (3 years 5 months) Greater Boston AreaAdjunct Professor, College of Communications @ Taught Fall 2009 graduate course, "Writing for Media Professionals." Included public relations writing, writing for the Web and social media, marketing, television and radio. From July 2009 to December 2009 (6 months) Instructor - Social Media @ Workshop instructor: social media for artists. From March 2008 to April 2009 (1 year 2 months) Sr. Manager, Public Relations @ Responsible for overseeing all product-related public relations activity at Sybase including management of relationship with public relations firm, public relations strategy, developing a social media foundation, campaign development, blog strategy, byline articles and development of product press releases (averaging 50+ a year). In addition, previously managed marketing for AvantGo, the world's first consumer site for mobile devices, including marketing communications, contest management, Web content development, promotional activities, events, advertising and other related activities. From July 2004 to April 2008 (3 years 10 months) Adjunct Professor @ Taught Critical Analysis & Business Communication including business writing basics, interoffice communication tactics, critical thinking and decision making, research and analysis. From September 2005 to August 2006 (1 year) Marketing Consultant @ Full-time consultant with ongoing input into the development of the overall marketing program. Re-developed company Web site including development of all content. Creation of new collateral. Wrote press releases and assisted with PR. Launched monthly newsletter and first public webinar. Developed white paper lead generation campaign. Implemented Google Adwords and search optimization for company Web site. From December 2003 to July 2004 (8 months) Marketing Director @ * Successfully revitalized and expanded brand identity following acquisition by govONE solutions, resulting in increased sales pipeline activity, major competitive advantage, higher visibility among the editorial and analyst community and positioning Taxware as a knowledge leader in the transaction tax industry. * Managed overall strategic marketing activities including more than 30 tradeshows, 18 direct mail campaigns, web seminar program, public relations, advertising, new Web site launch, Taxware 8th Annual User Conference, vendor relationships and results tracking and analysis, among other activities. Directed development of new branding and collateral materials – brochures, case studies white papers. * Oversaw marketing budget of $1m. Reported to President. Supervised staff of four. From June 2002 to November 2003 (1 year 6 months) Marketing Consultant @ Project-based market research, press release writing, direct marketing campaign development, collateral development, Web site project management and other project-based marketing consulting based on client needs. From February 2001 to June 2002 (1 year 5 months) Marketing Director @ * Brand building, development of new collateral system, case studies, corporate logo redesign and other promotional activities. * Developed email newsletter that drove customer up-sell opportunities, resulting in over $300k in add-on business in the first issue. * Instrumental in choosing and strategy for customization for the sales/marketing database for better organization and follow-up of leads. From October 2000 to February 2001 (5 months) Marketing Manager @ * Built marketing program and team from ground up. Managed creation of all collateral, PR, advertising, Web site and events, resulting in greater competitive advantage, increased marketplace visibility, and significant pipeline activity. * Developed targeted marketing programs to SMB entrepreneurs to drive more than $10.5m in new client revenues in the first year. * Initiated and led process for changing company name from Inscribe Technologies to Event Zero. Developed positioning messages, mission and value statements, and led overall corporate branding initiative. * Managed $7m marketing budget. Reported to CEO. Managed staff of five. From June 1999 to October 2000 (1 year 5 months) Marketing Manager @ • Managed and executed all aspects of over 15 financial services tradeshows and seminars, including direct mail campaigns, advertising, content development, booth management and securing speaking events. • Responsible for on-going development of the BIS Marketing Resource Center, an employee Intranet designed to share marketing related information. Responsible for creative development, navigation, content, and internal marketing. From August 1998 to June 1999 (11 months) Marketing Manager @ Open Sesame was the first consumer entertainment site on the Web to offer personalized recommendations in books, movies and music. Purchased by Bowne Internet Solutions. • Established the Open Sesame brand in the personalization space, resulting in a successful buy for the company by Bowne. • Ongoing development of marketing communications tools including case studies, white papers, data sheets and web content. • Effectively created and promoted a brand identity for the Open Sesame personalization software product and its demo site, an online consumer entertainment site with over 200,000 users. Managed all aspects of marketing to those who opted-in to the service. • Instrumental in the promotion of the Open Sesame CEO’s book, Agent Sourcebook: A Complete Guide to Desktop, Internet, and Intranet Agents, including Web site, direct mail, promotional giveaways and securing speaking events. From March 1997 to May 1998 (1 year 3 months) M.A., Critical & Creative Thinking @ UMass BostonB.A., English Writing & Literature @ Whitworth University Crystal King is skilled in: social media, Corporate Communications, Online Marketing, Public Relations, Event Planning, Writing, Advertising, Direct Marketing, Strategic Planning, Marketing Communications, Social Media Marketing, Marketing Strategy, Blogging, Social Networking, Press Releases


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In a nutshell

Crystal King's Personality Type

Introversion (I), Sensing (S), Feeling (F), Perceiving (P)

Average Tenure

1 year(s), 11 month(s)

Crystal King's Willingness to Change Jobs

Unlikely

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