BA, Media Studies, Gender/Feminist Studies @
Known as the "fashion publicist's most powerful accessory," (San Diego Union-Tribune) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is the founder of PR Couture (prcouture.com). PR Couture is a beloved resource among fashion and PR students, publicists and fashion brands. Each month, a community of more than 100k followers rely on
Known as the "fashion publicist's most powerful accessory," (San Diego Union-Tribune) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is the founder of PR Couture (prcouture.com). PR Couture is a beloved resource among fashion and PR students, publicists and fashion brands. Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads.
Crosby was included in the iMedia 25 as a key influencer in interactive marketing, and is an experienced fashion & consumer marketing strategist. For nearly five years, Crosby was instrumental in establishing and then growing the award-winning social media practice area at Red Door Interactive, a leading digital marketing agency. In her capacity as Director of Social Media and later as Creative Director, Crosby championed brand storytelling, content & social media strategy for clients like Quiksilver, Charlotte Russe, Creative Nail Design, Eagle Creek and Sutter Home.
In February 2012, Crosby published her first book, "Ready to Launch: The PR Couture Guide to Breaking into Fashion PR," and quickly followed up with an additional eBook, "Pitch Perfect" in October of the same year. Crosby has contributed thought leadership to Fast Company, Mashable, and PR Week, among others.
Founder of the PR career planning course PRISM and co-teacher of the popular entry-level fashion PR workshop Fashion PR Confidential, Crosby has also taught fashion communication courses at both FIDM and the Art Institute, and regularly speaks about her field at industry and student conferences. She holds a Master’s Degree in Mass Communication & Media Studies from San Diego State University & graduated with honors from Pitzer College.
Founder, Editorial Director :: PR Couture @ PR Couture is a portal into all things fashion PR. Read by fashion designers, marketing teams, publicists and students, the site features a respected blog as well as PR agency directory, job board, fashion media lists, 2 books and a variety of consulting services. Featured in Refinery29, TeenVogue.com, 944 Magazine, California Apparel News, The Chicago Tribune, Mashable, PR Week, O’Dwyers PR Report, PRNewser, Independent Fashion Bloggers, Fashionably Marketing and Style Sample Magazine, among others.
Currently ranked #1 on Google for Fashion PR, Fashion Public Relations, and Fashion PR Jobs. 40k Twitter followers @prcouture, 9k Facebook Likes, 70k Pinterest.
#47/Top 100 Global PR Brands, Onalytics
#4/Top 60 Global PR Blogs, InkyBee
#11/Top 50 Public Relations Blogs, 2013, Cision
#11/Top 50 Public Relations Blogs, 2013, Cision
#30/Top 50 PR/Marketing Blogs, 2012, Cision
Top 25 PR Blogs, 2010, 2011, PR Web
Top 10 PR Blogs, 2010, PR Diva
Blogger of the Year, 2010 InfluenceSD
Top 50 Niche Blogs, 2009 – Evan Charmichael From December 2006 to Present (9 years 1 month) Greater San Diego AreaContributing Writer @ Contribute 1-2 weekly articles to the Independent Fashion Bloggers community at heartifb.com. Each post is written specifically targeted towards professional blogging needs of the fashion blogging community, including branding, working with PR, content development, and SEO. From January 2013 to December 2013 (1 year) Creative Director, Content Strategy/Social Media @ Develop integrated marketing programs and communication strategies that meet client business objectives and advance brand strategy through a mix of creative ideation and digital marketing expertise.
Red Door is a strategic partner dedicated to helping businesses continuously evolve by offering a broad array of services that connect clients seamlessly with customers across all touch points. Red Door was awarded Advertising Age Best Places to Work, 2010, 2011, 2012. From September 2012 to February 2013 (6 months) Greater San Diego AreaDirector :: Social Media @ Established and directed the social media department for Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are. Client list: Charlotte Russe, Quiksilver, CND, Sutter Home, Eagle Creek, Smith + Noble, California Avocado Commission, Rubio's. Work for Charlotte Russe lauded as a "social media supernova," in USA Today (2009), and won multiple industry awards and press coverage for work with Rubio's, Souplantation & Eset.
Red Door is a strategic partner dedicated to helping businesses continuously evolve by offering a broad array of services that connect clients seamlessly with customers across all touch points. Red Door was awarded Advertising Age Best Places to Work, 2010, 2011
2008 - 2012 - Chair, Learning & Growth Committee From June 2008 to August 2012 (4 years 3 months) Greater San Diego AreaPR Instructor @ Taught an Integrated fashion/retail marketing communications class. From January 2010 to March 2010 (3 months) PR Instructor @ Taught a quarterly Principles of PR and Promotion course for fashion marketing students. From September 2008 to June 2009 (10 months) Account Executive @ • Oversaw emerging fashion/retail division for award-winning Communications, Branding and PR Agency, including the launch of a major women’s clothing store.
• Additional duties included account planning and management, new media/social media training, media relations, writing, art direction, graphic design, fashion shoot production, advertising, event planning, proposal design, and creative copy for web and print.
• 2008 Silver Bernays Award, Award of Excellence, Donna Marsh Integrated Communications Campaign From August 2007 to February 2008 (7 months) PR Consultant @ • Account planning and management for small business clients in the fashion/jewelry, fitness, social networking and non-profit sectors.
• Specialize in new media/blogger relations, writing, branding, graphic design, event planning and creative copy for web and print.
• 2006-2007, Independently contracted with Gable PR, Cook & Schmid PR, Limelight PR, The Winning Pitch, Connie Reeves & Co.
Clients included W Hotel San Diego, Jennifer DeLonge, Dussini's, Coco Myles and Hot Mama Ink
• 2006 Silver Anvil Award, Branding and Reputation Management, The San Diego Rescue Mission. From October 2006 to August 2007 (11 months) Assistant Account Executive @ Assisted with client PR strategy and securing traditional/online media coverage for emerging lifestyle division. Press kit and pitch development, blogger relations, event support. From February 2006 to October 2006 (9 months) Marketing Communications Associate @ Created and executed the public relations, marketing and promotional communications strategy for celebrity-inspired jewelry Web site
Responsible for the production, management and analytics of bi-weekly promotional email newsletters as well as all print collateral, including first print catalog.
Additional duties included writing 1200+ product descriptions, all creative copy, celebrity research, trend forecasting, web updates through Yahoo! Stores format, assisting with Amazon.com conversion, and customer service. From June 2004 to May 2006 (2 years)
MA, Communication @ San Diego State University-California State University From 2004 to 2006 BA, Media Studies, Gender/Feminist Studies @ Pitzer College From 1997 to 2001 Crosby Noricks is skilled in: Digital Strategy, Fashion Marketing, Creative Strategy, Blogging, Blog Marketing, Social Media Marketing, Brand Positioning Strategies, Writing, Pinterest, Social Media, Content Strategy, Fashion Blogging, Fashion, Public Relations, Copywriting
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