I am an all-rounder digital marketer with 8+ years of experience in a variety of marketing and communication roles covering strategic, creative, technical and analytical aspects of offline and online strategies, both agency and client-side in B2B and B2C. Used to managing large budgets, blue chip clients and tight deadlines, my number one priority is making sense of data and delivering ROI to the clients I work with. Key areas of expertise include: - Client Services - New Business - Project Management - Digital Strategy - Social | PPC | SEO

General Manager, Digital Services @ From October 2015 to Present (3 months) Sydney, AustraliaGroup Account Director @ Key focus on integrating departments for better quality service and operational efficiencies. Providing ongoing support to clients to identify opportunities and solve broad strategic marketing problems. Leading the strategic planning and implementation of end-to-end digital marketing activities to drive growth for our eCommerce clients. - Working alongside the MD on the vision and strategic direction of the agency - Managing a team of ±20 people across Sydney, Melbourne, Perth, Manila - Directly responsible for strategic relationships with key clients and their associated lifetime value - Focus on identifying service gaps and opportunities with clients to drive year on year growth - Successful in creation and actioning of plan to reduce reliance on top clients and increase business revenue across all business units - Leading the work across all eCommerce clients, consistently driving traffic and revenue growth - Actively supporting clients' commercial objectives through strategic marketing planning, contributing across all channels (i.e.: paid media, search, social, display, email, ...) Key Clients: - Sydney Airport - Betta Home Living - Woolworths - Adelaide Airport - Galderma - Globus Family of Brands From January 2013 to September 2015 (2 years 9 months) Sydney, AustraliaHead of Social Media @ Daily crafting of social media strategies, guidelines and programs, to help educate and mentor stakeholders both internally and externally. - Created and implemented strategies that have driven over 2,000,000 Likes, 100,000 Followers and 250,000 leads for the agency’s clients - Led the work to the creation of Woolworths Facebook Strategy - now over 600,000 Likes and one of Australia’s most active and responsive pages [source: socialbakers.com] Key Clients: - HTC - HP - Australian Grand Prix (Formula 1, MotoGP) - Woolworths - Vitaco (Wagner Health, Heltheries, Aussie Bodies) From October 2011 to January 2013 (1 year 4 months) Social Media Manager @ Joined in Nov 09 as Social Media Coordinator with the task of creating and shaping the social media business unit from zero. - Promoted to Social Media Manager 6 months after joining - Created the social media business unit from the ground up - Defined the agency's approach to Social - Established key relationships with clients - Driving revenue growth to become the leading business unit of the agency Key Clients: - Spreets (Australia's largest daily deals site at the time) - Curves Gyms - ShopADocket - HTC From November 2009 to September 2011 (1 year 11 months) Sydney, AustraliaWebsite Content Curator @ Contract assignment within the digital marketing department, working on the Aussie Specialist website. - Website content curation in line with SEO best practice From September 2009 to November 2009 (3 months) Sydney, AustraliaCo-Founder // Marketing @ Shortly after joining UTS in 2008, together with a few friends we founded the UTS European Society to connect with all European students at University of Technology Sydney. - Generated a total of over 1,200 paid memberships in 15 months - Established an online presence and steadily grew the audience across social media - Organised monthly events with over 250 paying guests on average. From February 2008 to June 2009 (1 year 5 months) Sydney, AustraliaDigital Marketing Coordinator @ Worked across Pay Per Click and Affiliate Marketing promotions. Media planning of CPC/CPA campaigns, as well as website content curation for SEO purposes. - Average of 12% MOM increase in organic branded and non branded traffic - 17% increase in landing page conversions From October 2007 to January 2008 (4 months) Milan Area, ItalyPublic Relations Coordinator @ From 2007 to 2007 (less than a year) Siracusa Area, ItalyJunior Account Manager @ Experience with ATL, BTL and TTL thanks to an active participation to various online and offline campaigns. Gained confidence in public speaking and client facing situations, worked on PR campaigns and developed research skills, critical thinking, survey analysis. From 2004 to 2005 (1 year) Milan Area, Italy

Master of Business, International Marketing @ University of Technology Sydney From 2008 to 2009 BA, Communication Sciences & Technologies @ Libera Università di Lingue e Comunicazione IULM From 2003 to 2007 US High School Degree @ Bowling Green High From 1999 to 2000 Costantino Marotta is skilled in: Social Media, Digital Strategy, Strategic Thinking, Digital Marketing, SEO, SEM, Social Media Monitoring, Marketing Strategy, Curiosity, Online Advertising, Advertising, Social Media Measurement, Social Media Marketing, Blogging, Online Marketing