Image of Corey Dilley

Corey Dilley

Director of Campaign Strategy @ Unbounce

Retention Marketing Manager at Article

Vancouver, British Columbia, Canada

Ranked #873 out of 17,460 for Director of Campaign Strategy in United States

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Corey Dilley's Email Addresses & Phone Numbers

Corey Dilley's Work Experience

Unbounce

Director of Campaign Strategy

April 2015 to Present

Vancouver, Canada Area

Unbounce

Marketing Manager

March 2014 to April 2015

Unbounce

Acquisition Manager

February 2013 to March 2014

Corey Dilley's Education

Sheridan College

Diploma Advertising

2003 to 2005

Corey Dilley's Professional Skills Radar Chart

Based on our findings, Corey Dilley is ...

Accommodating
Straightforward
Scheduled

What's on Corey Dilley's mind?

Based on our findings, Corey Dilley is ...

52% Left Brained
48% Right Brained

Corey Dilley's Estimated Salary Range

About Corey Dilley's Current Company

Unbounce

Frequently Asked Questions about Corey Dilley

What company does Corey Dilley work for?

Corey Dilley works for Unbounce


What is Corey Dilley's role at Unbounce?

Corey Dilley is Director of Campaign Strategy


What is Corey Dilley's personal email address?

Corey Dilley's personal email address is c****[email protected]


What is Corey Dilley's business email address?

Corey Dilley's business email addresses are not available


What is Corey Dilley's Phone Number?

Corey Dilley's phone (416) ***-*312


What industry does Corey Dilley work in?

Corey Dilley works in the Marketing and Advertising industry.


About Corey Dilley

📖 Summary

I have ten years of digital marketing and business development experience in web and mobile applications, web publishing and ad agency environments. Most recently, I've been leading the Marketing team for Unbounce, covering for our Director of Marketing during her maternity leave and building the team through a period of hyper-growth. Previous to Unbounce, I managed the production, launch, marketing and monetization of the Eat St. App, which was covered by Mashable, ranked #1 in its category in Apple’s App Store and has been downloaded by more than 500,000 users. Specialties: Leadership, management, inbound marketing, email marketing, co-marketing (strategic partnerships), web analytics, lead generation, project management.Director of Campaign Strategy @ From April 2015 to Present (9 months) Vancouver, Canada AreaMarketing Manager @ - Managed and lead the marketing team while our Director of Marketing was away on maternity leave, reporting directly to the CEO. - Grew the team from 5 to 14 in less than 1 year and built the new team structure to accommodate hyper-growth. - Managed 6 direct reports who were growing teams themselves. - Built systems and processes for our growing team to speed up the velocity of our marketing campaigns while maintaining our high standard of quality and thoughtfulness. - Opened up a profitable new marketing channel for the company - paid media. From March 2014 to April 2015 (1 year 2 months) Acquisition Manager @ - Responsible for the strategy and planning of customer acquisition focused marketing campaigns, including webinars, ebooks, co-marketing and product feature launches. - Implemented the digital analytics strategy for the marketing department using Google Analytics and KISSmetrics. - Reported on the monthly success of the department and optimized campaigns and landing pages. - Generated 35,000+ leads through content marketing and co-marketing campaigns and opened up a valuable new strategy for the company - ebook swaps with partners. - Built lead nurture campaigns in MailChimp to inspire marketers to use Unbounce. - Did all of the above while constantly being held to the highest standard of quality. From February 2013 to March 2014 (1 year 2 months) Marketing and Business Development Manager - Eat St. Digital @ Eat St. Digital started as an iPhone app for the international cooking show Eat St. Using the app, hungry people across North America could locate their city's best food trucks. After raising capital, we expanded Eat St. into a website, ebook, physical book, blog and thriving online community of food truck fanatics. - Raised $250,000 from the Bell Fund to make critical product and website improvements. - Managed the creation, improvement and monetization of the app. - Sold in-app advertising to companies in the food industry. - Responsible for all online marketing (website, content, community, PR, strategic partnerships) resulting in more than 500,000 app downloads. - Hired and managed the team of 7, including a Product Manager, Developers, Designer & Community Managers. - Managed the production of the Eat St. Cookbook, published by Penguin and the interactive ebook version by Emily Carr University. From February 2011 to June 2012 (1 year 5 months) Vancouver, Canada AreaClient Account Manager @ - Consulted on digital marketing strategies for the sales team to deliver to clients. - Managed up to 30 clients at one time, involving consulting on strategy, placing ads, writing copy and optimizing campaigns. - Serviced both national advertisers (like BMW and Volkswagen) and public mining companies. - Managed 3 direct reports and our ad operations agency. From June 2010 to September 2011 (1 year 4 months) Vancouver, Canada AreaWorkforce Crew Supervisor - Vancouver 2010 Olympics @ - Supervised a crew of 23 employees. - The Workforce Crew ensured the bus drivers at the main bus depot for the 2010 Vancouver Olympics were equipped for their bus routes 24 hours a day. - The department was responsible for a wide range of tasks including HR and payroll duties, customer service and distributing driver security clearance. - Responsible for scheduling and operations, and ensured our team was focused and effective in a rapidly changing environment. From January 2010 to March 2010 (3 months) Vancouver, Canada AreaAd Operations/Account Manager - Gizmodo.com.au, Lifehacker.com.au, Kotaku.com.au @ - Created advertising strategies for companies like Rockstar Games, PopCap Games and Hasbro. - Project managed the creative department on behalf of our clients. - Managed the ad serving of all campaigns across Gizmodo.com.au, Lifehacker.com.au, Kotaku.com.au, and Popsugar.com.au. - Executed digital marketing strategies across Allure Media's properties on behalf of my clients, including OMD, MediaCom, Universal McCann and Mindshare. From June 2009 to December 2009 (7 months) Sydney, AustraliaSr. Interactive Specialist @ - Built digital advertising strategies for Expedia, Ontario Government, Winners and Audi at the time of leaving. Worked on 30+ more accounts in previous years. - Planned, negotiated, bought, served and optimized ad campaigns. - Specialized in acquisition-focused strategies using digital banners, rich media, video and PPC. - Managed one direct report. - At the time, we were the fastest growing digital media buying department in Canada (went from 7-28 employees over 3 years) From August 2006 to February 2009 (2 years 7 months) Toronto, Canada AreaMedia Assistant @ Negotiated, bought and managed TV ad campaigns for Hershey, Revlon and Red Bull. From January 2006 to August 2006 (8 months) Toronto, Canada AreaDiploma, Advertising @ Sheridan College From 2003 to 2005 Corey Dilley is skilled in: New Business Development, Digital Marketing, Digital Media, Ad Serving, Advertising, Media Buying, Online Advertising, Google Analytics, Digital Strategy, Online Marketing, Social Media Marketing, Grant Writing, Blogging, Blogger Outreach, Strategic Partnerships


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In a nutshell

Corey Dilley's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

1 year(s), 1 month(s)

Corey Dilley's Willingness to Change Jobs

Unlikely

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