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Colleen Duke

Vice President, Digital Performance

Vice President, Digital Performance at TD

Greater Philadelphia Area

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Colleen Duke's Email Addresses & Phone Numbers

Colleen Duke's Work Experience

TD

Vice President, Digital Performance

Greater Philadelphia Area

Rodale Inc.

Senior Manager, Digital Revenue Operations

August 2017 to April 2018

Greater Philadelphia Area

Rodale Inc.

Senior Manager, Digital Planning & Strategy

November 2015 to August 2017

Greater New York City Area

Colleen Duke's Education

Villanova University

Master of Business Administration - MBA

2017 to 2019

The College of New Jersey

Bachelor of Science, Business Administration and Marketing

2007 to 2011

About Colleen Duke's Current Company

TD

Manage the digital strategy and sales performance of consumer deposit products at TD Bank.Committee member of Women in Leadership (WIL) Digital, Omni and Payments

About Colleen Duke

📖 Summary

Vice President, Digital Performance @ TD Manage the digital strategy and sales performance of consumer deposit products at TD Bank.Committee member of Women in Leadership (WIL) Digital, Omni and Payments Greater Philadelphia AreaSenior Manager, Digital Revenue Operations @ Rodale Inc. • Manage high level, complex advertising campaigns including but not limited to custom/native content creation, DMP audience targeting, SEO strategy and social amplification.• Evaluate digital user behavior data and sold campaigns and provide strategy for editorial and pricing decisions.• Analyze weekly ad sales activity and trends between budgets, actual and prior results in developing projections and forecast. • Review supply and demand of inventory to determine pricing throughout Rodale to yield largest revenue for capacity. • Reconcile and analyze digital revenue forecast to actual results, working closely with the Accounting and Finance departments on month end reporting. From August 2017 to April 2018 (9 months) Greater Philadelphia AreaSenior Manager, Digital Planning & Strategy @ Rodale Inc. • Lead media planning and account management team comprised of 10 professionals across all Rodale sites, including womenshealthmag.com and menshealth.com, developing strategic plans and managing digital campaigns consistent with implementation of corporate marketing objectives.• Individually acted as project manager for Rodale’s top 10 digital spenders accounting for $10M+ in integrated spend working closely with major US media agencies such as Group M, Starcom, and Omnicom and with clients directly. • Oversee all digital revenue across Rodale with advertiser categories such as Food and Beverage, Health, and Retail. • Analyze and provide insight into ad sales and monetization performance to senior level executives. • Collaborate with Rodale products and partnerships teams to develop first-to-market, multi-platform advertising products that not only function properly on sites but also meet advertiser’s desire for tracking and metrics• Create pricing models and go-to-market sales strategy for digital initiatives including new marketplace trends such as custom content and social. From November 2015 to August 2017 (1 year 10 months) Greater New York City AreaAccount Manager @ Rodale Inc. • Created and implemented day to day processes for digital planning and live campaign management across entire company. Directly managed Rodale digital sales planning team in NYC & LA• Worked closely with all departments to bridge communication regarding digital for our company both internally and externally to the industry. Helped develop company point of view on industry requests. • Managed live digital campaigns across Rodale (average monthly 100 campaigns across 7 properties) to ensure optimum delivery for clients while focusing on key metrics such as CTR, video completions, and engagement. • Collaborated with Rodale products and partnerships teams to voice sales implications within new offerings all of the way through all stages From October 2014 to November 2015 (1 year 2 months) Greater New York City AreaOnline Sales Planner @ Rodale Inc.  Created special and innovative media plans for advertisers aligning with the Women’s Health & Men’s Health brands to offer clients robust, 360 degree programs based on their KPIs and investment. Specifically responsible for the planning of eight integrated sellers’ digital business.  Managed live digital campaigns to ensure optimum delivery for clients while focusing on key metrics such as CTR, video completions, and engagement. From October 2013 to October 2014 (1 year 1 month) Greater New York City AreaSales Coordinator - Women's Health @ Rodale Inc. Provided high level administrative support to magazine professionals at RodaleCollect and analyze sales data to monitor account managers' performance weekly.Assisted business department; routing and coding all invoices for advertising department to ensure payments are being made and budget is maintained; monitor travel and entertainment expenses by creating individual reportsUsed industry reports and internal financial statements to provide recommendations to management during strategic planning months; organized, edited, and formatted the Women's Health Strategic Plan in fall of 2012Recruited and managed advertising interns; coordinated weekly meetings for interns and assistants to improve communication and ensure development among the younger staff members From September 2011 to September 2013 (2 years 1 month) Greater New York City AreaMarketing and Promotions Intern @ Hearst Corporation Collected and analyzed information on competitor magazines and reported findings to management; focused on competitor promotional efforts, external events and social media interaction with readersPrepared reader satisfaction surveys and analyzed survey results; sent monthly email gifts to select readers via mail merge to enhance customer satisfactionReviewed weekly marketing and promotions department presentations to build knowledge of various publishing areas and learn company-wide best practices including: magazine presentation 101, magazine data and statistics, Request for Proposal (RFP) processing, sales call approaches, magazine positioning, "big idea" thought process From August 2010 to December 2010 (5 months) Marketing Intern @ Teknion LLC Worked in marketing department of growing office design and supply company; daily tasks included communicating marketing updates to nationwide, maintaining company website, creating client-specific PowerPoint presentations for sales representatives to present to potential clientsEdited 2009 GSA (General Services Administration) Teknion Sales Catalog; updated catalog material to ensure latest company information; utilized Microsoft Excel to allocate government discount to regularly priced items for catalogSupported event planning and coordination; coordinated 2009 NeoCon event for trade show attendees people, organized guest list and monitored rsvps, confirmed flight details for sales representatives, secured hotel reservations; worked directly with graphic designer to develop and edit event brochures, cards, and invitations From May 2009 to August 2009 (4 months)


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Frequently Asked Questions about Colleen Duke

What company does Colleen Duke work for?

Colleen Duke works for TD


What is Colleen Duke's role at TD?

Colleen Duke is Vice President, Digital Performance


What is Colleen Duke's personal email address?

Colleen Duke's personal email address is c****[email protected]


What is Colleen Duke's business email address?

Colleen Duke's business email addresses are not available


What is Colleen Duke's Phone Number?

Colleen Duke's phone (**) *** *** 298


What industry does Colleen Duke work in?

Colleen Duke works in the Banking industry.


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Colleen Duke's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 1 month(s)

Colleen Duke's Willingness to Change Jobs

Unlikely

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