Vice President, Summit Partners | Growth Marketing & Digital Advisor
San Francisco Bay Area
Head of Digital Marketing @ Emergent Order Emergent Order is an integrated creative agency and production company that brings complex and provocative ideas to life.• Led digital marketing strategy and execution for Emergent Order itself, its assets, and its clients• Identified new opportunities to market the company, serve clients and secure more business• Integrated digital marketing best...
Head of Digital Marketing @ Emergent Order Emergent Order is an integrated creative agency and production company that brings complex and provocative ideas to life.• Led digital marketing strategy and execution for Emergent Order itself, its assets, and its clients• Identified new opportunities to market the company, serve clients and secure more business• Integrated digital marketing best practices into the creative and production processes• Managed the marketing of a documentary film made in association with Whole Foods Market & The Humane Society, AT THE FORK, leading to historic premiere and distributor deal From March 2016 to May 2018 (2 years 3 months) Austin, Texas AreaPaid Social Media Program Manager @ Software Advice Software Advice (acquired by Gartner) is a premier lead-generation firm servicing more than 1,000 software vendors across 40 different markets• Grew and managed all paid social media revenue streams across LinkedIn, Facebook and Twitter, prioritizing $MM annual budgets• Designed, wrote and developed creative including social and display ads, eblasts, landing pages and more • Discovered expansion opportunities and grew retargeting efforts on social media and the GDN• Nominated to the LinkedIn Marketing Innovators program, joining 50 top marketers in the countrySpecialties: Paid Social Media Advertising, Creative Direction and Creation, Digital Marketing From April 2015 to March 2016 (1 year) Austin, Texas AreaPPC Campaign Manager @ Software Advice • Created, managed, and optimized high-volume PPC campaigns on Google, Bing, and LinkedIn• Conducted extensive data analysis to meet and exceed both personal and business goals• Drove thousands of conversions with relevant keywords, engaging ad copy, and effective landing pagesSpecialties: Google Search, Bing Search, LinkedIn, Copywriting, A/B Testing From February 2014 to April 2015 (1 year 3 months) Austin, Texas AreaCopywriter (Freelance) @ Charity Dynamics Charity Dynamics is an online marketing agency focused on leveraging technology to generate results for nonprofits• Wrote email campaigns focused on driving recruitment and peer-to-peer fundraising initiatives• Utilized analytics to generate higher-performance subject lines, calls to action, and engagement copy• Wrote and designed white papers and marketing reports based on benchmark studies and industry researchKey Clients: Boston Children's Hospital, Children's Tumor Foundation, Make-A-Wish® Foundation From October 2013 to July 2014 (10 months) Austin, Texas AreaMarketing Consultant @ Perfect Resume Perfect Resumé is a leading resumé writing and career service with offices in Phoenix, Dallas and Los Angeles• Provided SEO, branding, content marketing, social media and CRO consulting • Wrote headlines, taglines, and other copy for Perfect Resumé's online presence • Edited corporate video scripts, blog entries, and assorted digital promotional material • Collaborated with the CEO to launch their Texas branch and website From August 2012 to July 2014 (2 years) OnlineCopywriter, Editor, Proofreader (Freelance) @ Hamilton Communications Hamilton Communications is an independent, full-service advertising agency specializing in healthcare since 1982• Created brand ideas and wrote market research stimuli for global pharmaceutical brands• Collaborated with multiple teams to write and execute websites, sales aids, print ads, and more• Edited, proofread, and annotated a variety of digital and print materials, from eBlasts to sales scripts• Helped bring to life the largest annual conference for people with hemophilia 4 years in a rowKey Clients: AstraZeneca; Baxter BioScience, Therapeutics, & Surgery; City of Chicago; Covidien From December 2011 to January 2014 (2 years 2 months) Greater Chicago AreaDigital Marketing Intern & Support Analyst @ FierceMarkets FierceMarkets is a leading B2B digital marketing and media company with 45+ online publications and 1M+ subscribers• Assisted the audience development department with web traffic, SEO, and interactive initiatives• Utilized Google Analytics to create marketing reports and determine trends in consumer behavior• Guided editorial staff toward writing higher-performance subject lines and newsletters• Created PPC campaigns for 9 publications and wrote web ads that resulted in a 42% traffic increase From August 2011 to May 2013 (1 year 10 months) Washington D.C. Metro AreaAssistant Manager @ Lerner Health and Wellness Center The LHWC is a 183,000 square-foot health club available for use by George Washington University affiliates• Managed a staff of 15 employees and ensured smooth operations of the 5-story facility From September 2009 to December 2011 (2 years 4 months) Washington D.C. Metro AreaCopywriter and Project Manager @ Hamilton Communications Hamilton Communications is an independent, full-service advertising agency specializing in healthcare since 1982• Acted as lead copywriter and project manager on all corporate projects including a full rebranding• Developed, named, branded, and implemented a corporate reputation program • Managed the daily operations and deliverables for the corporate communications department• Wrote and executed Hamilton’s first corporate brochure in 5 years, 4 capabilities brochures, new website, and social media planKey Clients: AstraZeneca, Baxter BioScience & BioSurgery, Covidien, Hamilton Communications From May 2011 to August 2011 (4 months) Greater Chicago AreaJunior Copywriter and Project Manager @ Hamilton Communications Hamilton Communications is an independent, full-service advertising agency specializing in healthcare since 1982• Co-wrote and assisted in the branding of Education Advantage, a Baxter scholarship program • Managed and optimized workflow processes for the Quartermoon experiential branding department• Concepted, wrote, executed and managed internal branding initiatives • Participated as an interviewer for a day-long job fair seeking copywriting and editing candidatesKey Clients: Baxter BioScience & BioTherapeutics, Covidien, Hamilton Communications From June 2010 to August 2010 (3 months) Greater Chicago AreaCopywriting Intern @ Hamilton Communications Hamilton Communications is an independent, full-service advertising agency specializing in healthcare since 1982• Co-wrote for Common Ground, a Baxter online community resource for young adults with PI • Formatted and developed PowerPoint presentations for Facts First, a Baxter education program• Transcribed market research interviews with immunologists and hematologists• Presented thinking, ideas, and creative to several Hamilton Communications’ clientsKey Clients: Baxter BioScience and Hamilton Communications From June 2009 to August 2009 (3 months) Writing Tutor @ George Washington University GWU is a a top-ranked institution actively engaging the world to foster personal and intellectual growth• Coached 125+ students of American Literature and American Poetry on essay writing• Collaborated with professors to evolve curricula, generate evaluations, and discuss lesson plans• Evaluated and edited 1,000+ pages of written assignments for grammatical and global concerns• Invited to give a workshop on how to orchestrate a productive tutor-professor relationship From January 2011 to December 2012 (2 years) Washington D.C. Metro AreaVP, Growth Marketing, Peak Performance Group @ Summit Partners Summit Partners is a leading international private equity firm founded in 1984 that's committed to partnering with exceptional entrepreneurs, helping them accelerate growth, and achieving dramatic results.As a member of Summit’s Peak Performance Group, I work with management teams across the Summit portfolio to identify and execute growth marketing strategies that build long-term value.Key industries supported: DTC, Technology, Healthcare, Growth Products & Services San Francisco Bay AreaMentor @ GrowthMentor GrowthMentor is a curated platform of invite-only startup and growth mentors who have proven experience in their fields. We provide 1:1 mentoring for entrepreneurs and professionals starting or growing their businesses.If you're looking for help with anything growth marketing, book a time with me to think through your challenge, solve it outright or be pointed in the right direction. And probably even have fun doing it!https://app.growthmentor.com/mentors/cody-lee/?ref=codylee Partner @ Lever & Dial Lever & Dial invested in and advised expansion-stage SaaS and consumer app companies. Investments included JungleScout, NinjaRMM, onXmaps, TalentLMS and TSheets.These are the levers we most frequently helped them pull:• Content Marketing• Search Engine Optimization• Media & Influencer Relations• Website Optimization• Attribution & Analytics• Paid Advertising• Email Marketing• Affiliate Marketing• Product Marketing• Hiring & Development From May 2018 to September 2019 (1 year 5 months) San Francisco Bay Area
Emergent Order
Head of Digital Marketing
March 2016 to May 2018
Austin, Texas Area
Software Advice
Paid Social Media Program Manager
April 2015 to March 2016
Austin, Texas Area
Software Advice
PPC Campaign Manager
February 2014 to April 2015
Austin, Texas Area
Charity Dynamics
Copywriter (Freelance)
October 2013 to July 2014
Austin, Texas Area
Perfect Resume
Marketing Consultant
August 2012 to July 2014
Online
Hamilton Communications
Copywriter, Editor, Proofreader (Freelance)
December 2011 to January 2014
Greater Chicago Area
FierceMarkets
Digital Marketing Intern & Support Analyst
August 2011 to May 2013
Washington D.C. Metro Area
Lerner Health and Wellness Center
Assistant Manager
September 2009 to December 2011
Washington D.C. Metro Area
Hamilton Communications
Copywriter and Project Manager
May 2011 to August 2011
Greater Chicago Area
Hamilton Communications
Junior Copywriter and Project Manager
June 2010 to August 2010
Greater Chicago Area
Hamilton Communications
Copywriting Intern
June 2009 to August 2009
George Washington University
Writing Tutor
January 2011 to December 2012
Washington D.C. Metro Area
Summit Partners
VP, Growth Marketing, Peak Performance Group
San Francisco Bay Area
GrowthMentor
Mentor
Lever & Dial
Partner
May 2018 to September 2019
San Francisco Bay Area
Emergent Order is an integrated creative agency and production company that brings complex and provocative ideas to life.• Led digital marketing strategy and execution for Emergent Order itself, its assets, and its clients• Identified new opportunities to market the company, serve clients and secure more business• Integrated digital marketing best practices into the creative and production processes•... Emergent Order is an integrated creative agency and production company that brings complex and provocative ideas to life.• Led digital marketing strategy and execution for Emergent Order itself, its assets, and its clients• Identified new opportunities to market the company, serve clients and secure more business• Integrated digital marketing best practices into the creative and production processes• Managed the marketing of a documentary film made in association with Whole Foods Market & The Humane Society, AT THE FORK, leading to historic premiere and distributor deal
What company does Cody Lee work for?
Cody Lee works for Emergent Order
What is Cody Lee's role at Emergent Order?
Cody Lee is Head of Digital Marketing
What industry does Cody Lee work in?
Cody Lee works in the Marketing and Advertising industry.
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