Digital marketing expert with hands-on experience in both in-house and agencies. This allows me to understand and implement successful digital strategies on the advertiser’s side and effectively manage agencies on the other side. Excellent knowledge of all social media channels as well as the top world influencers, and love creating and driving overall community management strategies, brand reputation and visibility. KEY STRENGTHS - 11 year work experience - 6 year experience in Digital Strategy - 5 year experience in Community and Social Media Management - 4 year experience in FMCG companies • Content producer / manager skills (web and social media channels) • Digital advertising : planning and budget management skills • Influencers management and event organization skills • Strong analytics and reporting skills • Online listening and monitoring skills • SEO/SEM skills

Social Media Manager @ Global insurance company present in more than 60 countries. In France: 3rd insurance company, 7000 employees, 3 millions of clients. www.generali.com Responsibilities: Create and implement the social media strategy. Achievements: - Benchmarked the insurance sector on social media channels - Drafted the social media strategy for each social media channel - Drafted of a request for proposal to choose a partner agency From July 2015 to October 2015 (4 months) Social Media & Digital Manager @ One of the world’s largest snacks company, 30$ billions revenue. No. 1 position globally in biscuits, chocolate and candy markets. www.mondelezinternational.com Responsibilities: - Implement, deploy and manage the social media and digital strategy for the local biscuit mother brand LU and its 40 daughter brands. LU is the 1st french biscuit brand. - Website content management : http://www.lulechampdespossibles.fr - Community management for 5 Facebook pages Achievements: Social media and influencers strategy - Implemented the editorial and media strategy for 5 Facebook Pages (from 20K fans to 850K fans cumulated). Managed content production, community management and social media advertising campaigns with the partner agencies. - Managed Influencers PR for several brands : event organization, sending of products. - Managed online listening. - Monitored analytics and reporting. Digital strategy - Managed the website’s content according to brands activations. - Redesigned and SEO/SEM optimized the website. - Did consultancy for daughter brands on their digital activations. Management of the partner agencies - Briefs, day to day on-going, reporting. From March 2013 to December 2014 (1 year 10 months) Community Manager @ Global leader of dairy products. www.danone.com Responsibilities: Implement, deploy and manage the digital and community strategy on the websites of 2 brands: - Activia, Danone’s global 1st dairy brand - Danacol, the anti-cholesterol dairy brand Achievements: Community management - Created and managed the online communities (300K cumulated members) : online forums, Facebook, emailing campaigns. - Produced content for the brands’ websites. - Organized bloggers events and In Real Life meetings with members. - Managed online listening. - Monitored web-analytics and managed reporting. Digital strategy - Managed the redesign of the 2 brands’ websites. From January 2011 to March 2013 (2 years 3 months) Community Manager @ French web agency. www.agence-modedemploi.com Responsibilities: Community management for several clients of the agency. Achievements: Community management - Orange (TelCo company): recruited bloggers for a content creation online operation - CIV (french meat organization): organized a travel with bloggers - Fox (TV channel): organized bloggers events for TV shows launches. - SGD (glass industry): animated a student community for a design competition for a product launch. Content creation and e-reputation management - CIV : managed the brand’s blog - Modedemploi : managed the agency’s blog as well as Twitter and Facebook accounts. From December 2009 to December 2010 (1 year 1 month) E-marketing consultant @ French luxury jeweler who designs, manufactures, distributes and sells jewellery and watches. www.cartier.com Responsibilities: Managed global emailing, analytics monitoring, reporting. From March 2009 to November 2009 (9 months) E-marketing consultant @ French web agency. www.sqli.com Responsibilities: Consulting on digital solutions for several clients of the agency. Achievements: Digital CRM (8 months in house) - Cartier International (jewellery) : managed global emailing, analytics monitoring, reporting. Web analytics and website redesign (3 months in house) - IFG-CNOF (training organisation) : made web analytics reportings in order to gain data to prepare the redesign. From October 2008 to November 2009 (1 year 2 months) Marketing Assistant @ Professional veterinary newspaper. www.depecheveterinaire.com Responsibilities: Marketing plan and budget management. Achievements: - Direct marketing to recruit new subscribers - Creation of an e-commerce bookshop : vetbooks.fr - Participation to professional veterinary events From September 2006 to September 2008 (2 years 1 month) Marketing Assistant @ French software editor for audio / video conversion, post-production and web / mobile broadcasting. www.atomiz.com Responsibilities: - External communications management - Strategic and competitor monitoring From 2004 to 2006 (2 years)

MBA, Digital Marketing and E-Commerce @ Institut Léonard de Vinci From 2008 to 2009 Master's degree, International Marketing and Management @ IDRAC Business school From 2006 to 2008 Céline Bourdonnais is skilled in: Community Management, Social Media Marketing, Web Marketing, Facebook, Blogging, Social Media, Social media strategy, Project Management, Editorial, Marketing, Digital Marketing, E-reputation, Animation, Marketing Strategy, Web 2.0