6 years experience managing online marketing strategies (multi channels & devices) across all advertising channels (Affiliate Programs, SEM/SEO, Display, Strategic Partnerships, Comparison Shopping Engines) Skilled in developing strategic online marketing plans, managing traffic, driving sales, improving ROI and managing budgets/investments. Analysis skills : monitoring results and campaigns performance Managing and driving a team of 5 to performance Fluent in French, Portuguese and English Specialties: - SEM - Affiliate Programs - Comparison Shopping Engines - Strategic Partnership - Display/ AdExchange (acquisition & retargeting) - Advertising Sales - Management

Head of Digital Marketing FR, IT & PL @ From September 2014 to Present (1 year 4 months) Head of Traffic @ In charge of online marketing activities for Fnac.com, one of most important ecommerce website on Consumer Electronics &n cultural goods in France. Managing Fnac.com Internet marketing investments, with full responsibility of spending and ROI, across all advertising channels on desktop and mobile: SEM (in synergy with SEO performance), Affiliate Marketing, Strategic Partnerships (negociation), Display/AdExchange (acquisition and retargeting) and Comparison Shopping Engines. Monitoring results and campaigns performance Managing a team of 5 From February 2012 to September 2014 (2 years 8 months) Affiliation, Partnership and Monetization Manager @ Developing the Affiliation Program and the recruitment of Strategic Partners (major content sites, Shopbots, portals...) to reach profitability goals Increasing Advertising revenues (banners, AdSense...) Monitoring results and campaigns performance Managing a team of 2 From February 2010 to February 2012 (2 years 1 month) Category Manager, Services @ Context: Launch of the Services range for Consumer Electronics & Computer Categories for Fnac's online division ("Garantie Echange à neuf", Insurance...) Implementing a new range of service on the website to increase sales & revenues Managing Services category: ranges, pricing, promotions, site merchandising & content, email marketing. Launching new (web specific) pricing strategy. Coordinated operations (promotions, tests) with physical retail network From July 2007 to March 2010 (2 years 9 months) Product Manager Assistant @ Launch of a new brand of Armagnac (Comte de Lauvia and Mascarade) Responsible for the marketing plans (promotions) Project leader of the graphic idendity and packaging design Ensure distribution, growth of volumes, creation of demand and visibility in France and UK From April 2006 to April 2007 (1 year 1 month) Export Manager Assistant @ Context: Launch of export activity Market research, selection of priority target markets Negotiation with Key Accounts (importer and retailers) Results: distribution of Pabobo products in Portugal, Spain, Belgium, Italy From September 2005 to September 2006 (1 year 1 month)

Aix-Marseille Université Célia SILVA is skilled in: Management, Retargeting, E-commerce, Marketing Strategy, Digital Marketing, SEM, Strategic Partnerships, Affiliate Marketing, Display Advertising, Comparison Shopping Engines, Web Analytics, SEO, Web Marketing, Marketing en ligne, Stratégie marketing