Claudia Teng's Email Addresses & Phone Numbers

📖 Summary

Freelance Digital Designer @ CHANEL From January 2020 to March 2020 (3 months) Senior Marketing Associate @ JPMorgan Chase & Co. • Launched brand awareness and acquisition campaigns for Finn, a new mobile bank and drove over 500+ account sign ups in pilot DMA (St. Louis)• Exceeded benchmark CPA goals and in-target demo delivery %s for Consumer Bank, Auto Refinance, & Home Lending campaigns by optimizing targeted audiences, creative and media inventory • Provide audience targeting recommendations by leveraging a mix of 1P, 2P & 3P data and strategizing unique testing opportunities through creative, data, and inventory From March 2017 to April 2018 (1 year 2 months) Greater New York City AreaSenior Programmatic Analyst @ Publicis One Clients: Citi• Optimized media investment for credit card (Citi Price Rewind & Consumer Retail Services) acquisition campaigns by lowering CPAs and improving overall brand favorability by 5% (through brand lift studies)• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch• Develop, grow, and maintain relationships with clients and vendors From June 2016 to March 2017 (10 months) New YorkProgrammatic Sales Planner @ Horizon Media Clients: A&E Networks, Capital One, Turner Broadcasting, ABC • Spearheaded strategy sessions and pitched over $5.6M media campaigns to internal clients by customizing plans to achieve media KPIs using innovative tech solutions and exclusive vendor partnerships• Drove improvement of client digital business via ad-exchange media buying based on established RTB & premium-programmatic strategies, optimizing to DR and brand goals• Troubleshoot, QA, and reported on HX media buys; delivered feedback to inform projects to improve delivery of HX services From June 2015 to May 2016 (1 year) Greater New York City AreaDigital Investment Associate @ Mindshare Chanel• Identified first to market opportunities and e-commerce efficient partners by communicating with the client lead in Paris & New York• Facilitated the execution of 10+ fragrance & beauty, fashion, fine jewelry campaigns by liaising with media vendors and third party ad servers• Constructed the creative flighting strategy for geo-split and CTA testing campaigns to maximize media investmentsDomino’s Pizza• Managed 52+ local, geo-targeted DMA campaigns by generating monthly performance reports and monitoring pacing of market delivery• Increased the percentage of online pizza orders by analyzing programmatic media buys and actively making optimization recommendations to the client From October 2013 to April 2015 (1 year 7 months) New York, New YorkBuying Intern @ CoutureLab From July 2012 to August 2012 (2 months) London, United KingdomFreelance Digital Designer @ Freelance / Self-Employed Clients: WMA AgencyGretelSuperflyKylie Cosmetics+ various beauty / fashion / music / lifestyle brands Digital Designer @ kate spade new york • Design e-commerce marketing campaigns across email, paid social media, landing pages, and seasonal marketing projects From November 2019 to December 2019 (2 months) New York, New YorkDigital Designer @ CHANEL • Work closely with the Senior Digital Design team on Worldwide digital campaigns and U.S. digital initiatives• Create layouts for mobile and desktop, animations for digital campaigns and layouts of social assets for FB, IG• Create media display banners masters/ templates, email blasts, digital interfaces and animated presentations for all digital campaigns From November 2018 to April 2019 (6 months) Greater New York City Area