Technology Partnerships @ Optimizely is the world's leading optimization platform, providing A/B testing, multivariate testing, and personalization for websites and iOS apps. http://www.optimizely.com
• Building and managing the Optimizely Technology Partner Program
• Sourcing, developing, and closing new partnerships with ISV marketing and ad tech partners that add value to the Optimizely platform
• Managing go-to-market strategy and execution with Optimizely's top strategic alliance partners From June 2014 to Present (1 year 7 months) Senior Manager, Strategic Alliances @ Box provides simple, secure content sharing from anywhere. http://www.box.com
• Responsible for managing Box's strategic partnerships, including ecosystem partners, mobile operators (AT&T, Deutsche Telekom, other international telecoms), and OEMs
• Led cross-functional project management across sales, marketing, product, customer success, and finance, to enable alliance partners resell, refer business, or integrate with Box
• Managed partnership governance, including quarterly business reviews and annual business plans and drove go-to-market strategy with partners, including joint sales and marketing initiatives From June 2012 to June 2014 (2 years 1 month) Business Development Program Manager @ • Assisted in the creation, launch, and execution of new business development programs including Box's first ever channel and referral partner programs
• Led program management across marketing, product, engineering, and other cross-functional teams to ensure that partner integration development remained on schedule
• Created sales tools and product marketing collateral to enable the Box sales team to sell partner integrations, including product overviews, sales sheets, and customer-facing presentations From May 2011 to June 2012 (1 year 2 months) Inbound Marketing Manager @ Pentaho is a leading provider of business analytics and data integration software, backed by Benchmark Capital, NEA, and Index Ventures. http://www.pentaho.com
• Responsible for online marketing including drip e-mail campaigns, webcasts, landing pages, and social media outreach (via Twitter, Facebook, LinkedIn, and corporate blog)
• Led field marketing efforts including planning a multi-city live seminar series (20 cities internationally) and the first annual Pentaho Global Partner Summit (200 attendees)
• Wrote and edited content for customer case studies, press releases, blog posts, newsletters, and other online marketing resources From June 2010 to May 2011 (1 year) Business Development Specialist @ • Built and managed Pentaho's team of business development representatives
• Worked closely with Director of Embedded Sales to develop Pentaho's OEM program, resulting in 146% growth in first 6 months
• Developed and implemented company-wide standardized lead qualification process From May 2009 to June 2010 (1 year 2 months) International Media Sales Coordinator @ World Eye Reports produces country-specific economic reports for international newspapers. http://www.worldeyereports.com
• Produced country-specific economic reports for the China Daily and International Business Daily on-site in Sweden and Canada for a distribution of 4.7 million readers
• Conducted interviews and wrote articles profiling regional business leaders & government officials around the world
• Direct advertising sales to C-level executives From July 2008 to May 2009 (11 months)
Master of Business Administration (M.B.A.) @ University of California, Berkeley, Haas School of BusinessBachelor of Arts (B.A.), Political Science / International Relations @ University of California, San DiegoPolitical Science / International Relations & Italian Literature @ Università di Bologna Clarissa Bukhan is skilled in: Business Development, Strategic Alliances, Partner Management, Alliance Marketing, Product Marketing, Inbound Marketing, Email Marketing, Analytics, SaaS, Business Intelligence, Online Marketing, Demand Generation, Marketing, Market Research, Cross-functional Team Leadership, Management
Websites:
http://www.optimizely.com