Group Ecommerce Manager, Tate
London, United Kingdom
March 2014 to Present
London Area, United Kingdom
Site Merchandiser (Digital Marketing & Content), Kitchen & Home
October 2011 to March 2014
Slough, United Kingdom
November 2009 to October 2011
August 2009 to November 2009
June 2008 to August 2009
July 2007 to June 2008
I oversee the day-to-day running of Tate online shop: shop.tate.org.uk which sits on the Venda platform. This includes managing site updates and UX enhancements, cross-promotions from Tate shops and tate.org.uk, marketing planning and analytics reporting. I oversee the day-to-day running of Tate online shop: shop.tate.org.uk which sits on the Venda platform. This includes managing site updates and UX enhancements, cross-promotions from Tate shops and tate.org.uk, marketing planning and analytics reporting.
What company does Clare Kelly work for?
Clare Kelly works for Tate
What is Clare Kelly's role at Tate?
Clare Kelly is Ecommerce Manager
What industry does Clare Kelly work in?
Clare Kelly works in the Online Media industry.
Digital professional with over six years' experience in content management, marketing and user experience enhancement, including four years with two of the largest tech companies in the world. Highly computer literate, quick to learn new tools and systems and experienced using analytics to drive decisions on site updates and marketing strategy. My strengths include a passion for great user experience, project management and stakeholder management.Ecommerce Manager @ I oversee the day-to-day running of Tate online shop: shop.tate.org.uk which sits on the Venda platform. This includes managing site updates and UX enhancements, cross-promotions from Tate shops and tate.org.uk, marketing planning and analytics reporting. From March 2014 to Present (1 year 8 months) London Area, United KingdomSite Merchandiser (Digital Marketing & Content), Kitchen & Home @ Website management within the Kitchen Appliances category. I owned the marketing calendar and rate card for the category, optimised the performance of key brands on the platform and drove automated email marketing strategy. I also briefed internal dev teams to make updates to the site and optimised our traffic channels to meet changing business needs. The key product launches I worked on included the Sage by Heston Blumenthal kitchen appliances range and Dyson vacuum cleaners. From October 2011 to March 2014 (2 years 6 months) Slough, United KingdomContent Editor @ Editorial lead for Bing Editor's Picks (a round up of top blogs) for international. I defined the content strategy and managed three content editors for FR and AU which included writing the style guide and creating a QA process. I worked with the dev team to improve our custom built CMS and make changes to the feature UI. I defined which keywords would trigger the content on the search results page. I also met regularly with PR, marketing and MSN editorial teams to establish key messages and how to drive traffic to the feature. Prior to that I worked on Visual Search (no longer live), a search feature which allows users to refine their search using an image gallery. I oversaw the IN team build, localise and test galleries and worked with the biz dev team to approach providers for data feeds. I also localised existing US galleries and built UK galleries using an in-house XML tool. From November 2009 to October 2011 (2 years) Content Editor @ WorldStores owns and operates a suite of ecommerce sites selling furniture, homeware and garden products. I wrote and uploaded product descriptions, cut out images and built promotional banners in Dreamweaver. From August 2009 to November 2009 (4 months) Editorial Assistant @ Websters International is an independent company specialising in content creation, production and localisation for online and print media. My main tasks included subbing MSN articles, editorial for Microsoft Encarta and localisation tasks for Channel 4, Microsoft and Google through Lionbridge. I also acted as office manager, PA to the director and assisted with recruitment. From June 2008 to August 2009 (1 year 3 months) Instructional Designer @ Epic provide e-learning software to large public and private sector clients. The four projects I worked on were for Army recruitment, NHS, DLA Piper law firm and Capita. I wrote e-learning content, working closely with client SMEs and trained clients to use out of the box e-learning software. My role also included production for in-house audio recording, photoshoots and video shoots. From July 2007 to June 2008 (1 year) BA Hons Illustration @ University of Brighton From 2004 to 2007 Art & Design Foundation Course @ City of Bath College From 2003 to 2004 Clare Kelly is skilled in: Content Creation, Content Strategy, SEO copywriting, Instructional Design, Content Management, Quality Assurance, Proofreading, Localization, Promotion Planning, Email Marketing, Metrics Reporting, Usability, User Experience, Usability Testing, Web Project Management, Email Strategy, Digital Marketing, Search Analysis, A/B testing, CMS, XML, Style Guides
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 5 month(s)
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