• Over 20 years of experience in Product Management, Marketing and Communications • Recognized as a strategic leader that is able to inspire and lead global teams into action • Proven track record in driving top line growth and delivering strong return on marketing investment • Extensive experience in marketing, including brand management, reputation and engagement, demand generation, account activation, referral and retention

Vice President, Marketing & Communications @ • Lead the design, development, and implementation of strategic marketing plans consistent with the organizations’ long-range goals and objectives. Ensure that the global sales organization is fully enabled to take PB Digital Commerce capabilities and solutions to market in a successful way. • Oversee and evaluate market research and adjust the marketing strategy to meet changing market and competitive conditions. • Develop and execute business unit messaging of brand and PB Software product messaging both internally and externally on a global basis • Lead and manage all central managed marketing activities including analyst relations, PR, website presentations, SEO/SEM, social media and key global internal & customer events (sales kick off & insights). • Establish and deliver a global partner marketing program. • Ensure human capital needs of marketing are meet, including: evaluation of org structure and skills, training, hiring, etc. on a global basis. • Develop and manage the marketing investment budget (MFF) to ensure maximum benefit is delivered and that all key marketing objectives are achieved. • Ensure marketing accountability by measuring, evaluating and reporting on the outputs of all marketing activities. • Ensure effective and efficient distribution of all sales enablement materials to sales organization. • Identify competitive differentiators and proof points to ensure that sales are equipped to win in a highly competitive landscape. From 2013 to Present (2 years) Vice President, Global Campaign Management, Marketing Global Services @ • Based on Strategic Transformation recommendation, establish centralized Marketing service organization to support business unit campaign planning, channel integration and execution • Responsible for delivering customer and prospect facing marketing campaigns in partnership with the Business Unit marketing teams around the globe. Bring industry best practice to improve marketing results for PBI • Provide guidance to optimize marketing investments and improve marketing results. Campaign Management acts as primary interface at all levels of planning and execution • Establish regular cadence of marketing reviews with each BU that focuses on analysis of active work, results of completed marketing campaigns and review of marketing pipeline • Leverage technology to support client interaction models, workflow, status reports and results reporting • Ensure MGS delivers its commitments for on-time, on-budget. Measure performance through satisfaction surveys to all clients. Satisfaction is 8.7 out of 10 across all clients From 2011 to 2013 (2 years) Vice President, Internal Communications / Strategic Transformation PMO @ • Responsible for communications strategy, program development and outreach for 35,000 employees worldwide • Developed global themes and messages to support key strategic initiatives • Led change management and communications practice as part of the Program Management Office (PMO) for Strategic Transformation program. • Deployed rigorous change and communication plans to ensure sustainability of our transformation actions • Established listening posts to gather employee feedback through quarterly pulse surveys • Drove internal brand and corporate values adoption with key programs, e.g. elevator speech, brand ambassadors • Managed key communication channel innovations and leveraged all channels in our communication strategy: intranet, digital communications, internal social media, employee meetings, senior level outreach, etc. From 2009 to 2011 (2 years) Vice President, Strategic Marketing and Corporate Branding @ • Responsible for Brand Strategy, including evolution of the brand direction, development of brand theme and messaging, refinement of brand architecture, creative expression, guidelines and governance. • Developed new brand value proposition to change perceptions of PB and build an awareness of PB’s innovative capabilities beyond core mail • Coordinated Enterprise Marketing Council to review brand strategy and gain buy in across the enterprise as well as discuss other strategic marketing initiatives and ensure clear priorities for Corporate Marketing team. • Responsible for corporate research function to gather critical customer/market insights, brand perception tracking, internal awareness and impact of corporate marketing campaigns • Developed perception migration plans for each target audience and developed external and internal communication plans to achieve brand awareness, understanding, relevance and preference improvements • Developed brand migration approach for acquired companies From 2007 to 2009 (2 years) Vice President, Global Financial Services @ Global Financial Services consists of a core leasing business that allows customers to finance their mailing equipment and Payment Solutions, including lines of credit, credit cards and deposit products, that facilitate the purchasing and financing of equipment, software, postage, supplies and other business expenses • Segment and P&L leader for the small business customer base consisting of 900,000 customers: 750,000 payment relationships and 250,000 lease customers that drove over $300MM in revenue and $195MM in EBIT • Manage team of Marketing and Product Management Directors to drive segment growth, develop and execute strategic plans for the segment, create value propositions, define pricing strategies and implement marketing campaigns • Developed strategic growth plan to double the revenue and EBIT in four years by increasing customer penetration of core products, building two new strategic growth initiatives: small business purchasing card and permit financing options. Achieved 29% of target growth in one year • Partnered with cross-functional teams to improve customer experience, launch new products and cross-sell financial solutions into other PB products/solutions From 2004 to 2007 (3 years) Vice President, Global Payment Solutions, U.S. Europe and Canada @ • Responsible for Payments solutions business in the U.S., Europe and Canada, managing 1.2MM business customers with more than $16Billion in transaction volume annually. Delivered $160MM in annual revenue and $85MM in EBIT in the U.S. and achieved 25% revenue and 38% EBIT growth in Europe in first 13 months • Created growth plan by understanding customers through detailed segmentation, needs analysis and behavioral trends. Established action plans for each profitability driver. Delivered 48% new product revenue growth in 2 years • Managed cross-functional teams in 3 geographic locations to implement product and pricing strategies through our targeted marketing and sales support initiatives to drive acquisition (+12%), increase activation (+ 37%) and improve retention (40% improvement) • Selected key vendors and managed partnerships to expand our product capabilities, grow our target customer base and engage in co-marketing programs, including local Posts, TSYS, Visa, FedEx & other BtoB service providers From 2001 to 2004 (3 years) Vice President, Marketing and Product Management, Small Business Internet Division @ • Responsible for Marketing, Product Management and Product Development for Small Business customers in the U.S., including credit cards, on-line direct mail, print outsourcing, online postage and more • Managed Business Rewards Credit Card portfolio (6th largest Visa Business Card portfolio), including customer acquisition, activation, usage and retention. Subsequently managed co-branded partnership after portfolio sale • Built suite of new online services for small business customers. Responsible for defining market opportunities, segmentation and messaging. Selected strategic partners to deliver co-branded and private label products From 2000 to 2001 (1 year) Vice President, Product Management and Product Development @ • Responsible for all Credit, Liability and Investment products for the Citibank Online business strategy / channel • Designed, developed and introduced new products and enhancements to establish unique points of differentiation and consumer value beyond price • Developed integrated Marketing campaigns and offers to build response and brand equity for targeted segments • Leveraged new technology platforms to build products, develop alternate acquisition channels and integrate database mining capabilities resulting in lower costs per acquisition • Set national pricing strategy including rates, fees and incentives for acquisition, cross-sell and loyalty programs • Supported the development of new strategic partnerships to expand our geographic reach and access targeted consumers across multiple demographic and psychographic segments From 1998 to 2000 (2 years) Vice President, U.S. Consumer Credit Marketing and Product Management @ • Developed U.S. Consumer Credit Marketing strategy, including expansion to national offering via direct marketing, intermediaries, on-line and partner alliances • Managed full suite of consumer credit products, including home equity lines/loans, installment loans, lines of credit • Managed team of Product Managers to plan and implement marketing programs, complete competitive analysis, identify business opportunities and recommend actionable solutions • Developed purchase behavior and response models, detailed segmentation analysis and on-going testing strategies • Managed all national marketing, product development and portfolio analysis for Consumer Credit, including Community Reinvestment Act and Fair Lending activities • Responsible for coordinating Credit Card, Mortgage and Student Loan marketing activities to retail customers From 1995 to 1998 (3 years) Assistant Vice President, Mortgage, Consumer Credit and Liability Products @ • Responsible for all customer cross-sell initiatives, developed cross-sell strategy to increase Citibank’s share of wallet from existing customers • Reduced cost per acquisition by 42% by integrating database analysis and modeling into cross-sell marketing • Managed integrated Marketing programs, including targeting, creative development and execution of direct mail programs, print and radio advertising, outbound telesales and merchandising • Responsible for implementation of national Marketing initiatives resulting in net income of $31MM in 12 months • Developed 5 year Direct Access (remote delivery) Strategy for the U.S. businesses • Re-launched Corporate Mortgage Power program resulting in 107% increase in annual sales volume • Completed business plan for Debit Card product with a net impact of $65MM in net revenue From 1991 to 1995 (4 years) Management Associate (Management Training Program) @ • Participated in rotational program throughout each functional areas of Citibank, including Branches, Finance, Compliance, Customer Service, Treasury, Marketing, Real Estate and Business Bank • Completed new business development strategy to expand Mortgage business through new 3rd party partnerships From 1990 to 1991 (1 year)

Bachelor of Science (B.S.), International Business @ Fordham University From 1986 to 1990 Bachelor's Degree, Bachelor of Science, International Business Major, Spanish and French minors @ Fordham University - Marymount Clare Gutowski is skilled in: Strategy, CRM, Management, Cross-functional Team Leadership, Leadership, Product Management, B2B, Enterprise Software, Customer Acquisition, Segmentation, Demand Generation