•SEO Content Executive at Manning Gottlieb OMD, current Marketing and Communications (Director) at FocalLocal, and previous PR Manager at mental health startup, PlusGuidance.com. •Prior to joining the SEO team at Manning Gottlieb I interned at The Times, The Financial Times, and The Sunday Times Travel Magazine, and have had work published on The Independent, The Huffington Post, Channel 4, The Times, and The Guardian on travel, mental health, education, job-hunting, and unpaid internships. •Google 'We Are Squared' Digital Marketing Scholar and Graduate January 2015 •I hold an MA (Studies in Poetry) from Durham University and a BA (English) from The University of Liverpool, and self-published a book of poetry when I was fifteen.

SEO Content Executive @ •Competitor research and content analysis •Content creation and implementation for Beko and TSB accounts •Experience in using analytics tools: Moz, Google Analytics, Majestic •Keyword assessment, website content optimisation •Instigating and generating 'google search' friendly fresh content From June 2015 to Present (1 month) Bond Street, LondonDirector of Marketing and Communications (Part-Time) @ •Overseeing the PR, Marketing, and Communications at voluntary positive action group, Focal Local. •Managing the Marketing Manager, Communications Manager, PR Manager and their teams. •Organising event press coverage, interest, raising awareness, and ensuring message is consistent. •Includes managing a small team of writers and contributors based in USA. From April 2015 to Present (3 months) London, United KingdomPR Manager @ •Managed and led the PR efforts and strategy for PlusGuidance. •Established strong rapport with journalists, writers, bloggers. •Oversaw numerous PR and Marketing campaigns •Confident networker and brand promoter •Experienced in writing press releases, pitching to journalists, bloggers, vloggers, establishing contacts via Twitter and email. •Secured and wrote guest pieces on The Independent (Online counselling and students), Mums and Tots magazine (Postnatal Depression: Online Help), and #iGetCounselling - Time for this chick to find a counsellor, Huffington Post. From November 2014 to April 2015 (6 months) LondonDigital Marketing Graduate @ •Offered a fully-paid scholarship to study for the Digital Marketing Course with Google initiative 'We Are Squared' May 2014-January 2015. •Seven month course of continued assessment via group assignments, individual assignment, workshops, and pre-workshop and post-workshop toolbox exercises. •Final solo project on the future of Engineering and the Internet of Things. •Modules studied include: 'A Connected World', 'Think Commercial', 'Think like a Brand', 'Think Optimised', and 'The Ongoing Revolution.' •Focus on big data, Internet of Things, Google Analytics, Mobile innovation, disruption and change. From May 2014 to January 2015 (9 months) Freelance Writer @ •Pitching and securing stories on places such as The Independent, The Guardian, The Huffington Post, Channel 4, and The Times. •Pieces range from travel, mental health, employment, University, to careers advice. From August 2013 to December 2014 (1 year 5 months) Work Experience @ •Extensive fact-checking •Consistent proof-reading •Liaising with PR professionals From June 2014 to July 2014 (2 months) LondonIntern @ •Consistent fact-checking •Liaising with PRs •General administrative tasks From April 2014 to May 2014 (2 months) Southwark Bridge, LondonLeonardo Da Vinci Programme @ Awarded a place on the EU funded Leonardo Da Vinci Programme, instigated to increase social mobility in graduates. Worked at Centro Astalli; a non profit organisation that helps refugees and asylum seekers in Palermo, Sicily from January-March 2014. Tasks included: Serving and preparing breakfast, online data base entry, Italian lessons, working in the bazaar, and teaching English to people of a range of ages, abilities, and backgrounds. From January 2014 to March 2014 (3 months) Palermo Area, ItalyContributing Writer @ -Contributed posts on student life, education, travel, music, and conducted interviews to the site, the majority of which have been the top trending on the site -Reviewed Truck Music festival in Oxford, July 2013 From February 2012 to January 2014 (2 years) Work Experience @ Assisted the Weekend team for one week. Tasks included proof-reading, research, image-sourcing, and content creation: 'Fun things to do on 1/2 June' From May 2013 to May 2013 (1 month) London, United KingdomTravel Writing Intern @ •SEO, Social Media: Was put in charge of the company Facebook account - aim to encourage debate, discussion, conversation. •Pitched story ideas to numerous higher page ranked travel websites •Created travel-related content for 10 well-known travel websites. From September 2012 to May 2013 (9 months) Travel Editor @ •Revitalised and reestablished the University Newspaper's travel section . •Writing online articles on Travel, Music, Reviews, Poetry readings, Ballet, Features & Comment. •Instigated and organised a travel writing competition where the winning entry was featured in the Travel section of the Newspaper. •Enlisted and edited the work of fellow travel-writer aspiring students. •Weekly email send out to potential writers with content ideas •Awarded LSMedia "Editor of The Year 2012" award for this role. From September 2011 to September 2012 (1 year 1 month) LiverpoolResearcher/Interviewer @ Carrying out 25+ interviews with soon-to-be Graduates about employment prospects. From February 2012 to February 2012 (1 month) Kiosk Assistant @ Serving the Public an array of food and drink. Customer service, retail. From October 2010 to October 2011 (1 year 1 month) Liverpool

Digital Marketing, Marketing @ Squared Online From 2014 to 2014 Master's degree, Studies in Poetry, Merit @ Durham University From 2012 to 2013 BA (Hons), English, 2:1 @ University of Liverpool From 2009 to 2012 Brentwood Ursuline Convent High School From 2002 to 2009 Clare Dyckhoff is skilled in: Creative Writing, Editing, Social Media, SEO, Blogging, Journalism, Proofreading, Copy Editing, Social Networking, Poetry, Publishing, Press Releases, Feature Articles, Research, Content Strategy, Books, Freelance Writing, Facebook, Editorial, Publicity