Image of Claire Schaul

Claire Schaul

Marketing Director

Associate Vice President, Media & Strategy at Humana

Chicago, Illinois

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Claire Schaul's Email Addresses & Phone Numbers

Claire Schaul's Work Experience

OptionsHouse (Acquired by E*Trade Sept 2016)

Marketing Director

January 2015 to April 2016

Chicago, Illinois

Starcom MediaVest Group

Media Director

June 2014 to January 2015

Greater Chicago Area

Starcom MediaVest Group

Associate Media Director

January 2011 to March 2011

Claire Schaul's Education

University of Wisconsin-Madison

BBA, Marketing, MHR and minor in Spanish

About Claire Schaul's Current Company

OptionsHouse (Acquired by E*Trade Sept 2016)

Oversee Digital Marketing including: Strategic Planning, Branding and Acquisition campaigns. Tactical Areas: Display, Mobile, Video, Affiliate Marketing and Social.

About Claire Schaul

📖 Summary

Marketing Director @ OptionsHouse (Acquired by E*Trade Sept 2016) Oversee Digital Marketing including: Strategic Planning, Branding and Acquisition campaigns. Tactical Areas: Display, Mobile, Video, Affiliate Marketing and Social. From January 2015 to April 2016 (1 year 4 months) Chicago, IllinoisMedia Director @ Starcom MediaVest Group Oversee Paid Social and Content for Sprint Consumer brand and B2B. From June 2014 to January 2015 (8 months) Greater Chicago AreaAssociate Media Director @ Starcom MediaVest Group Oversaw strategic planning, negotiating, and execution of branding, direct response and engagement campaigns for many Kellogg’s brands which included display, video, social, mobile and search. Managed a team of 6. (moved to Razorfish in March with the Kellogg's account) From January 2011 to March 2011 (3 months) Head of Customer Acquisition @ OptionsHouse (Acquired by E*Trade Sept 2016) Lead performance driven marketing team to efficiently and effectively bring in new, quality customers; - Achieved double digit growth in new accounts each year to exceed revenue goals- Co-lead cross functional team to enhance site and online application performance- Co-lead branding and customer engagement/loyalty initiatives- Lead relationship with key agencies and advertising vendor community From April 2016 to September 2016 (6 months) Chicago, IllinoisMedia Director @ Starcom MediaVest Group Digital Media Director on the DeVry business- Oversee DeVry's digital practice including strategic plans and implementation.- Direct Response focus with programmatic and social- Manage team of 5Digital Lead for Pro-Bono efforts- Greater Chicago Food Depository and The Ad Council- Provide strategic digital expertise to clients- Rally resources of SMG, negotiate free ad space, assist in execution From February 2014 to June 2014 (5 months) Associate Media Director @ Starcom MediaVest Group Acted as consultant and thought leader for Kraft team focused on Mobile- Drove 5 fold increase in mobile spend across Kraft portfolio- Strategically championed the mobile screen: Provided strategic recommendations on media use, emerging technologies, and website design/content- Expertise on mobile vendor landscape; developed partnerships with key players- Crafted and lead education initiatives for internal team and client team From March 2013 to January 2014 (11 months) Associate Media Director @ Razorfish June '12 - Present:- Act as a consultant between paid media and social teams. Responsibilities include developing social strategies using paid media to drive to scale. Be an internal resource for information on current and new technologies and site partners in social media.- Act as media representation on cross-discipline team designed to bring innovation to existing clients through new idea generating process and new ideas. We've seen success in developing new ideas for clients in a variety of industries: telecommunications, food transportation, and financial services. Through this experience I've enhanced my facilitation skills as well as gained working knowledge of the user experience and creative processes. - Provide strategic thinking and problem solving in media for new business pitches.March '11-June '12: Oversaw strategic planning, negotiating, and execution of branding, direct response and engagement campaigns for many Kellogg’s brands which includes display, video, social, mobile and searchManaged a team 5: taught them new skills, provided constructive feedback, oversaw their career progression From March 2011 to March 2013 (2 years 1 month) Greater Chicago AreaMedia Supervisor @ Starcom MediaVest Group Digital buying supervisor for Kellogg's.Developed consideration sets based on strategies and objectives. Lead portfolio negotiations with publishers. Created and presented digital recommendations to client. Analyzed digital campaign reports and provided insights for optimizations and future campaigns. Lead team in Facebook fan acquisition campaigns for numerous brand pages. Managed 2 direct reports.Print planning, buying and negotiating for Nintendo, Sharpie, Pet Smart, Walgreens and Sun Microsystems. Managed 4 direct reports. From July 2008 to December 2010 (2 years 6 months) Media Associate @ Starcom MediaVest Group Print planning, negotiating and buying for OracleDeveloped overall strategic media recommendations (including TV, OOH, Print and Digital) for 15 Nintendo campaigns in one year. Digital buying and negotiating for 15 campaigns in one year. Extensive client presentation experience. From May 2006 to July 2008 (2 years 3 months) Associate Vice President, Media @ Humana Senior Director, Brand and Acquisition Marketing - Personal Loans @ Discover Financial Services Oversee Brand and Messaging; Creative Development; SEO and website development; Paid Digital Media including paid search, online video and programmatic display; Direct Mail and Email From August 2017 to September 2020 (3 years 2 months) Chicago, IllinoisDirector, Marketing - Customer Acquisition @ E*TRADE Lead Media Strategy and Planning across all channels with focus on Digital. Successfully launch new brand campaign to drive renewed interest and to support Acquisition efforts. From September 2016 to August 2017 (1 year) Chicago


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Frequently Asked Questions about Claire Schaul

What company does Claire Schaul work for?

Claire Schaul works for OptionsHouse (Acquired by E*Trade Sept 2016)


What is Claire Schaul's role at OptionsHouse (Acquired by E*Trade Sept 2016)?

Claire Schaul is Marketing Director


What is Claire Schaul's personal email address?

Claire Schaul's personal email address is c****[email protected]


What is Claire Schaul's business email address?

Claire Schaul's business email address is c****[email protected]


What is Claire Schaul's Phone Number?

Claire Schaul's phone (217) ***-*398


What industry does Claire Schaul work in?

Claire Schaul works in the Marketing and Advertising industry.


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Claire Schaul's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 4 month(s)

Claire Schaul's Willingness to Change Jobs

Unlikely

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Claire Schaul's Social Media Links

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