Executive Director Global Communications @ . Formulate and direct the global communications strategy. Lead the home market and oversee execution plans in a further 36 markets across US, EMEA and APAC regions. Work closely with teams on a daily basis to provide support and ensure a good understanding of local market needs. • Seed emerging markets. Launch new markets (Korea, China). • Support key strategic launches and initiate campaigns to position JML at the forefront of the media and drive buzz across social digital platforms, amplify brand story and keep brand current. • Implement influencer programme in key world cities to build relationships and drive brand desire • Work with Creative Director and lead innovative collaborations to create impact, modernize brand image and create a presence in key fashion, design circles. • Identify and manage relationships with brand spokespeople to deliver brand story, and drive awareness amongst wider fashion/ influencer circles. • Drive fresh editorial/ digital content that can be used all platforms. • Ensure the sharing and cross-pollination of PR ideas, success stories and new media/digital opportunities • Launched the brands first global Corporate Social Responsibility initiative. • Manage and developed the Global/UK Communications team, manage, mentor and guide PR teams worldwide. • Manage and ensure objectives are achieved within agreed Global and UK budgets. • Present at key global brand strategy meetings • Work in collaboration with Corporate Communications to ensure correct representation for the JML brand within the ELC corporate portfolio and internal communications. • Manage crisis / brand issues. From January 2010 to Present (6 years) London, United KingdomPR Manager @ From August 2009 to January 2010 (6 months) PR/Communications Manager UK, EMEA @ • Implement the global PR strategy as provided by NY by developing a strategic plan, based on local market needs, liaising with all relevant in house departments and global teams in NY within agreed budget. • Established excellent relationships with key beauty and fashion directors to ensure consistently good levels of coverage in key press, whilst overseeing a strong regional press campaign. Implemented a programme of launch events / trends breakfasts to support seasonal colour collections and basic business. • Ensured a highly successful features campaign that elevated the brands profile, communicated its philosophy, and positioned it as a leading makeup artist and respected voice within the UK beauty and fashion industries. • Manage collaborations at NY and London Fashion Week, Secured major press opportunities to support. • Implemented a makeup artist strategy to generate awareness and editorial credits within the makeup artist community. • Initiated associations with a brand or celebrity to enhance brand awareness and credibility. • Ensured strong relationships with key retail partners via regular PR updates and in store ‘events’ with key retail partners. • Managed EMEA region, supported global VP on strategic launches in EMEA region From July 2006 to January 2010 (3 years 7 months) Account Director @ Started as a PR Executive Fashion and Beauty working my way up to Account Director (Heath&Beauty). Clients included; Jo Malone, Center Parcs / Aqua Sana Spa’s, The Food Doctor, The Organic Pharmacy. Liberty department store (fashion and beauty), Burberry, Dior watches, Miss Sixty, Daniel Hersheson Hair Salons, Imedeen Skin Care, Hobbs, Morgan, Touch of Light Cosmetics, L’Oreal Professional (celebrity campaign), DK Publicity (The Food Doctor books) and Barry M Cosmetics. From June 2001 to July 2006 (5 years 2 months) London, United KingdomPublic Affairs and Communications Officer @ From May 1999 to September 1999 (5 months) London, United Kingdom

Business, Politics and Sociology @ University of the West of England From 1997 to 2000 3 A levels, 9 GCSE's @ Prior's Field, Godalming From 1989 to 1997 Claire Goodwin is skilled in: Microsoft Office, Management, Microsoft Excel, Microsoft Word, Research, PowerPoint, Sales, Leadership, Training, Photoshop, Marketing Communications, Brand Development, Event Management, Public Relations