Director of Corporate Partnerships @ The Learning Experience
Client Relationship Manager @ Xerox
General Manager/Owner @ Mediterranean Market
★ Business Development, Marketing & Account Management Professional ★
Highly accomplished Business Development, Marketing and Account Management Professional with demonstrated success in business-to-business consultative solutions in highly competitive markets. Energetic, personable and results-driven with superior client relationship cultivation and networking skills. Experienced in spearheading high-impact strategic and tactical programs that establish branding and market dominance.
★ Business Development, Marketing & Account Management Professional ★
Highly accomplished Business Development, Marketing and Account Management Professional with demonstrated success in business-to-business consultative solutions in highly competitive markets. Energetic, personable and results-driven with superior client relationship cultivation and networking skills. Experienced in spearheading high-impact strategic and tactical programs that establish branding and market dominance. A high energy, team player with a strong foundation of integrity and commitment to excellence.
Areas of strength encompass:
⇨Consultative Solution-Based Selling
⇨Client Relationship Management (CRM)
⇨New Business Development
⇨Product Positioning/Strategic Planning
⇨Marketing and Public Relations
⇨Major/Key Account Cultivation
⇨Expanding Market Share/Growth Initiatives
⇨Delivering World-Class Customer Service
⇨New Product Rollout/Launch
Account Manager @ Responsible for presenting document solutions, demonstrations, proposals, and value propositions to account base.
✔ Provide a high level of technical advice, counsel and expertise to support teams in securing sales of technical equipment and devices, as well as associated software, workflow solutions and professional services.
✔ Implemented a consultative approach selling process to analyze the customer’s business communication requirements and develop customized solutions to exceed customer requirements. Resurrected 24% of inactive accounts in the first 6 months.
✔ Effectively manage territory by protecting and increasing a profitable revenue stream within current accounts.
✔ Increased territory sales more than 38% to date, exceeding quota each month during tenure.
✔ Maintain 95% of current customer base by providing exceptional customer service and account management. From March 2013 to Present (2 years 10 months) Director of Sales & Marketing | General Manager @ Directly responsible for rapid growth and revenue development for a high-end retail food market. Planned and implemented sales and marketing strategies to achieve optimal success. Accountable for daily operations, sales, management, accounting, P&L, budgeting, payroll, human resources, training, customer service/retention, catering and yacht provisioning. Supervised a staff of 17.
Sales & Marketing
✔ Increased annual sales by $58,000 in the first year and increased the catering business by 240%.
✔ Kept sales 45% above local retailers within a difficult market and economy.
✔ Initiated out-of-the-box marketing strategies to promote products and services.
✔ Established and maintained clientele database and monthly newsletter with over 1,000 targeted and recurring clientele.
✔ Aggressively sought new business by networking through chamber of commerce meetings and marine industry groups.
✔ Sponsored local businesses and community events.
✔ Orchestrated, managed and executed catering staff for events with 10-600 attendees.
✔ Improved profitability through effectively negotiating vendor pricing and establishing retail pricing on food and beverages.
✔ Organized and prepared all food tradeshows throughout South Florida.
✔ Developed monthly budget and conducted monthly review of P&L strategies.
✔ Managed the recruitment, development, training and counseling of all associates. Maintained employee turnover to under 20%.
✔ Reduced payroll cost by 20% through changes of shifts staffing and elimination of overtime.
✔ Developed and implemented company policies and procedures to ensure consistent high-quality product and customer service. From June 2008 to September 2012 (4 years 4 months) Marketing & Sales Director @ Founded and developed a professional organizing company specializing in complete space refurbishment and clutter eliminating makeovers. Called on commercial and individual consumers to promote service. Administered and directed all aspects of daily sales, marketing and business development initiatives including tactical business operations plans, negotiating contracts, inventory control, customer service, quality assurance and budgeting.
✔ Formulated selling strategies to ensure market optimization and position company to capture leading market share.
✔ Refurbished home interiors, resulting in healthier lifestyles and higher property values for clientele.
✔ Implemented organizational changes that maximized storage space and minimized accidents.
✔ Built an outstanding reputation in the industry for quality and serviceability, resulting in repeat and referral customers.
✔ Negotiated the sale of a profitable, thriving business to a competitor. From June 2004 to June 2008 (4 years 1 month) Regional Account Manager, SE Region @ Accountable for selling and sell-through of wireless products and accessories throughout the telecommunications industry. Personally called on carriers, distributors, and large wireless dealers. Handled overall operations including contract negotiations, product sales, training, inventory, forecasting and problem resolution.
✔ Grew sales in the Southeastern US from $0 to more than $3.8M.
✔ Worked effectively with internal cross-functional stakeholders to identify needs and build strategic alliances with dealers and their partners, driving contract activities from inception to close.
✔ Developed and drove go-to-market strategies with partners to ensure optimum fit with their capabilities, a sound return on investment (ROI) on marketing investments, and mutually beneficial wins.
✔ Leveraged existing engagements to spawn new business with opportunities that resulted in ongoing profitable revenue growth.
✔ Consistently reached sales goals and received bonus every year during tenure. From June 1995 to November 1999 (4 years 6 months) Retail-Distribution Manager @ Responsible for new and existing retail merchandising including new store build-outs, media advertising, floor display, products accessory packaging, and private labeling. Reviewed and evaluated product vendor proposals and initiated contracts. Critiqued product container design and copy content. Implemented inventory and customer database information computer system.
✔ President’s Award Winner (the company’s highest award) for creating and developing the retail channel of distribution.
✔ Recipient of the Employee Excellence Award for Project Management.
✔ Implemented a POS system in 12 stores and provided training to location employees.
✔ Annual Team Achievement Award for development and implantation of POS. From May 1993 to June 1995 (2 years 2 months)
Associate of Business Administration Degree @ Washtenaw Community College Cindy Cunningham is skilled in: Microsoft Office, Microsoft Excel, PowerPoint, QuickBooks, Marketing Strategy, Account Management, Sales Management, Sales, Marketing, New Business Development, Advertising, Business Development, Contract Negotiation, Customer Satisfaction, Event Management
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