Cindy Birdsong

Cindy Birdsong is a seasoned Marketing and Licensing Professional with a wealth of international and retail experience, currently serving as the Managing Partner of Brand Licensing Team, LLC, a premier licensing agency based in Atlanta. Under her leadership, the agency has successfully partnered with renowned clients such as The Coca-Cola Company, MillerCoors, General Mills, and Hasbro, among others. Cindy's expertise lies in general management, strategic thinking, and organizational effectiveness, enabling her to drive impactful licensing strategies that resonate with consumers and elevate brand presence in competitive markets.

At Brand Licensing Team, Cindy spearheads key projects that leverage her deep understanding of consumer products and brand management. She excels in developing innovative licensing programs that not only enhance brand equity but also create meaningful connections with target audiences. Her proficiency in market research and shopper marketing allows her to identify emerging trends and consumer preferences, ensuring that her clients remain at the forefront of the industry.

Cindy's commitment to organizational effectiveness is evident in her ability to foster collaborative environments that empower teams to achieve their goals. She is passionate about mentoring the next generation of marketing professionals and actively engages with organizations like the Boys & Girls Clubs of America to promote youth development through brand engagement initiatives. With a track record of success in product development and marketing research, Cindy Birdsong continues to shape the future of brand licensing, driving growth and innovation for her clients in an ever-evolving marketplace.