Chief Marketing Officer @ From July 2014 to Present (1 year 6 months) Director @ Growth consulting and interim director-level roles. From January 2012 to August 2014 (2 years 8 months) Head of Growth Hacking @ From July 2013 to July 2014 (1 year 1 month) Performance Marketing (Interim) @ Led Performance Marketing team through 2012 peak period
Delivered strategy on RTB and Global Affiliate management. From October 2012 to May 2013 (8 months) Director of Insight and Analytics (Interim) @ Building statistical attribution models and developing incrementality and digital measurement methodologies. From February 2012 to September 2012 (8 months) Editor @ From January 2009 to June 2012 (3 years 6 months) Marketing Director @ Part of executive team who completed successful minority stake sale of the business to Scottish Equity Partners.
Managed and scaled the in-house marketing team of 10 people for a leading Financial Services comparison business across:
SEO, Display, PPC, Email (retention and acquisition) and Social.
In-depth knowledge of performance marketing including media buying, the display ecosystem including DSPs and RTB, ad-serving, creative and landing page optimization, cross-channel attribution, email, CRM platforms and Paid and Natural search.
Profitably grew Media Ingenuity into the largest Display media buyer in Financial Services in the UK. From January 2010 to November 2011 (1 year 11 months) Director @ Consulting online businesses including:
HomeAway
Skimlinks
Figleaves
Cash4Gold
Wahanda
Eurostar
AlexandAlexa
on:
Affiliate Marketing
SEO / SEM
Tracking and Reporting
Spend allocation and Metrics From April 2009 to January 2010 (10 months) Internet Marketing Manager @ Affiliate Marketing: Managed eBay UK's affiliate programme with annual budget of £10m and team of 2 direct reports
Metrics: Managed relationship between Finance and Internet Marketing Leadership team for £30m budget allocation and spend management processes From January 2006 to March 2009 (3 years 3 months) Senior Business Analyst @ Senior Business Analyst, Retention Analytics, LTSB, Jan 2004 to Dec 2005
Business Analyst, Credit Card Acquisition, Create Services, Apr 2003 – Jan 2004 From April 2003 to December 2005 (2 years 9 months) MIS Analyst @ MIS Analyst, Data Warehousing Department, Aug 2000 - April 2003 From August 2000 to April 2003 (2 years 9 months)
Bachelor of Arts (B.A.), Economics and Management Studies @ St John's College @ University of Cambridge From 1996 to 2000 A-levels, French, German, Maths, Further Maths, B, A, A, B @ Tiffin Boys From 1990 to 1996 Cian Weeresinghe is skilled in: SEO, Affiliate Marketing, Online Marketing, SEM, Negotiation, SQL, Data Warehousing, Digital Marketing, Analytics, PPC, Marketing Strategy, Email Marketing, Social Media, Web Analytics, Customer Acquisition