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Christopher Ghazaryans

Brand & Market Strategy @ FIS

Managing Director at Teneo Holdings

London, United Kingdom

Ranked #1,013 out of 20,260 for Brand & Market Strategy in United States

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Christopher Ghazaryans's Email Addresses & Phone Numbers

Christopher Ghazaryans's Work Experience


Brand & Market Strategy

November 2014 to Present

London, United Kingdom


Partner, CMO and Global Head of Strategy & Executive Operations

July 2012 to November 2014

London, United Kingdom


Managing Principal - Corporate and Business Strategy, Capital Markets

September 2010 to June 2012

London, United Kingdom

Christopher Ghazaryans's Education

Carnegie Mellon University

MS Management Information Systems and Services

2000 to 2001

Carnegie Mellon University - Tepper School of Business

BS Business Administration

1997 to 2001

Christopher Ghazaryans's Professional Skills Radar Chart

Based on our findings, Christopher Ghazaryans is ...

Strong sense of self

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57% Left Brained
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Christopher Ghazaryans's Estimated Salary Range

About Christopher Ghazaryans's Current Company


• Developed a single voice for the firm based on "Empowering the Financial World" • Defined the go to market strategy for the FIS brand based on growth ambitions and market segmentation • Designed a brand based approach creating a single ecosystem around digital and physical design and experience • Lead a refresh of the FIS brand...

Frequently Asked Questions about Christopher Ghazaryans

What company does Christopher Ghazaryans work for?

Christopher Ghazaryans works for FIS

What is Christopher Ghazaryans's role at FIS?

Christopher Ghazaryans is Brand & Market Strategy

What is Christopher Ghazaryans's personal email address?

Christopher Ghazaryans's personal email address is c****[email protected]

What is Christopher Ghazaryans's business email address?

Christopher Ghazaryans's business email addresses are not available

What is Christopher Ghazaryans's Phone Number?

Christopher Ghazaryans's phone +44 ** **** *428

What industry does Christopher Ghazaryans work in?

Christopher Ghazaryans works in the Financial Services industry.

Who are Christopher Ghazaryans's colleagues?

Christopher Ghazaryans's colleagues are Samantha Friedwald, Emily Johns, Deniz Yigin, Christina Coronios, Huw Thomas, John Shea, Declan Kelly, Karim Shariff, Mariah Cuomo, and Qianqian Qian

About Christopher Ghazaryans

📖 Summary

Brand & Market Strategy @ • Developed a single voice for the firm based on "Empowering the Financial World" • Defined the go to market strategy for the FIS brand based on growth ambitions and market segmentation • Designed a brand based approach creating a single ecosystem around digital and physical design and experience • Lead a refresh of the FIS brand to reflect its growth ambitions while remaining true to its core identity • Lead sessions across the firm to determine business line market positioning • Designed a new brand inclusive of digital, video, sonic, merchandise and other brand defined components • Led the integration of the SunGard brand into the FIS brand, the largest acquisition in the history of Financial Technology • Simplified a 350+ brand family to a 20 business to business and consumer facing master brand architecture, designed to clarify market offerings and reduce cost and complexity • Defined the pre, in and post event experience for sessions as small as 10 people and conferences exceeding 5,000 • Lead the creative services organization across the FIS family of brands • Lead the Trademarking strategy to maximize future revenue opportunities, and maintain brand integrity From November 2014 to Present (1 year 2 months) London, United KingdomPartner, CMO and Global Head of Strategy & Executive Operations @ Chief Marketing Officer • Re-branded Capco to reflect the go forward strategy of the firm and desired market position • Re-defined the digital and user experience approach for Capco branded products and deliverables • Developed a new way of presenting collateral to clients using interactive experience labs rather than standard presentations • Created a digital marketing strategy centered around new business procurement and talent acquisition • Envisioned and executed internal and external events from • Developed field marketing strategies based on location, content and demographic • Managed all internal and external communications, including the implementation of metrics to understand uptake • Lead of all creative and brand functions across the firm • Defined the public relations strategy and agency approach for the United States, Europe and Asia Global Head of Strategy • Defined the organic and acquisition based growth strategy for parent company, FIS • Generated over $100 million in shareholder value upon announcement of the strategy to the market • Defined FIS’s operating model and business strategy implementation approach • Realized an increase of the stock price from $22/share to over $70/share through the implementation of the strategy across a three year period • Increased Capco revenue from $100M p.a. to over $400M p.a. though the definition and implementation of new global growth strategy and operating model • Centered Capco’s Banking offering around a digital, non-traditional experience based on client’s customer needs • Lead the creation of new digital Knowledge Management systems aimed at providing an interactive learning experience Executive Operations • Developed operational procedures and process to ensure successful implementation of the business strategy • Operated as Chief of Staff to the CEO, project managing all affairs of the office of the CEO From July 2012 to November 2014 (2 years 5 months) London, United KingdomManaging Principal - Corporate and Business Strategy, Capital Markets @ • Lead the Target Operating Model practice within Capco UK, including strategic planning, recruitment, and establishing operating model best practices • Lead engagements to define new operating models, modify existing operating models, establish new growth strategies, and implement two to three year cost reduction initiatives at global investment banks • Engaged with senior members of investment banks to identify and implement strategic change initiatives • Established, staffed and lead business development for three accounts • Developed and managed Capital Markets marketing campaigns including white papers, roundtable discussions with industry leaders, and panel representation at key industry conferences • Specialized in Middle and Back Office functions within Investment Banks, as well as regulatory change • Lead plenary sessions at Capco events with 1000+ individuals • Managed program and business line financials and forecasts for clients • Established a new graduate recruitment process to identify, recruit, interview and on-board new talent • Created and lead multiple organizations within Capco including the global LGBTQ diversity and multiple sporting groups From September 2010 to June 2012 (1 year 10 months) London, United KingdomSenior Manager & Manager - Management Consulting @ Whilst at Accenture, I was promoted from Manager to Senior Manager. I started as a workstream lead across product development, operating model and M&A initiatives. Within two years I was leading clients engagements focused on large scale, global strategic change at the world's largest investment banks. Strategy Development • Created strategies for client’s Front Office, Operations, Regulatory, Treasury and Technology organizations • Developed a data quality strategy to establish an Investment Banking first: a three-tiered 311 call-center with website to log all data issues and provide transparency into resolution Operating Model Design & Change Management • Led the creation and implementation of new operating models at investment banks, hedge funds and wealth management houses • Led front to back operations assessments resulting in error rate and cost reductions over 50% • Developed compensation models for hedge funds and asset management firms to account for long term fund performance and minimize tax impact • Optimized onshore/offshore development processes to realize 25% capacity gains Mergers & Acquisitions • Led the Investment Products and Capital Markets joint venture legal day 1 project management office to establish the world’s largest retail advisory firm Project Management • Managed the development of interactive project plans using MS Project, SharePoint and other technologies • Recruited, staffed and managed teams of more than 20 people across multiple workstreams Business Development • Established a new book of business for Accenture within an investment bank’s Operations organization • Managed the top and bottom line for the Management Consulting business for a leading global investment bank • Managed engagement financials and forecasts for clients From April 2007 to September 2010 (3 years 6 months) Greater New York City AreaFixed Income Strategy & Product Development Manager @ The focus of this role was to conduct in depth analysis of newly sourced data on the fixed income markets, and use that knowledge to develop products that would benefit the greater financial community. I operated as both a Product Development Manager and Research/Data Analyst. Product Development & Management • Developed co-branding strategy with Bloomberg for select products • Lead product development for the first Retail US corporate bond fixed income Index • Managed internal, second and third party firms in new product development • Presented new product venture proposals to senior management and board members • Conducted market needs assessments through surveys, focus groups, and interviews • Developed marketing and communications plans • Drafted and finalized legal documentation with Office of General Council Research/Data Analysis • Analyzed and forecasted the impact of transparency, interest rate changes and other market events on the US Corporate Bond Market using TRACE • Conducted ad-hoc and routine research on the US Fixed Income and Over the Counter Equities Markets using internal FINRA data, and information from external sources such as Bloomberg, Reuters, Thompson Financial, MiFID, the US Federal Reserve, SEC, and academia • Presented and defended analyses, projections and recommendations to senior management, the SEC and the market professional community • Analyzed and managed the Investment Grade and High Yield portfolios for the FINRA-Bloomberg US Corporate Bond Indices From February 2003 to March 2007 (4 years 2 months) Greater New York City AreaBusiness Development Lead @ • Developed business plan and fundraised initial investment for the cosmetic product line launch • Determined the company’s strategic position, target markets and product price points • Established company’s mission, vision and organizational structure • Recruited senior talent to build Scott Barnes Inc. • Developed / implemented a multi-channel strategy [Department Stores, TV (QVC), Online, Phone] From July 2002 to February 2003 (8 months) Greater New York City AreaBusiness Technlogy Analyst @ • Gathered Business Requirements and Design Specifications for KM Systems • Researched, developed and initialized integration of new features for KM Systems • Designed and conducted user acceptance testing for Business Technology projects • Developed framework, content and detailed design for e-learning solutions • Constructed marketing and acceptance plans for new client/firm communication software From September 2001 to July 2002 (11 months) Greater New York City AreaMS, Management Information Systems and Services @ Carnegie Mellon University From 2000 to 2001 BS, Business Administration @ Carnegie Mellon University - Tepper School of Business From 1997 to 2001 Christopher Ghazaryans is skilled in: Management Consulting, Business Analysis, IT Strategy, Strategy, Business Transformation, Capital Markets, Business Strategy, Financial Services, Management, Business Development, Risk Management, Operating Models, Project Management, Business Process Improvement, Change Management, Analysis

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In a nutshell

Christopher Ghazaryans's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

2 year(s), 1 month(s)

Christopher Ghazaryans's Willingness to Change Jobs



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