Eighteen years experience in leading product teams, business development, online marketing, digital distribution/ecommerce, mobile application development and general management. With an early background in design, expertise in information technology and an MBA, Chris is able to work fluidly between engineers, designers and business stakeholders to define and communicate the vision required to successfully manage the direction of multidisciplinary teams and build profitable products and businesses.

Vice President of Product Management @ I manage the product portfolio and the great product team at GameFly. From May 2014 to Present (1 year 6 months) Greater Los Angeles AreaHead of Product Management @ Managed the product team and portfolio at Gamefly. Led company-wide transition from Waterfall to Agile product management methodologies. From October 2013 to May 2014 (8 months) Greater Los Angeles AreaSenior Director of Product Management @ Designed and managed the development of desktop digital distribution client for buying, downloading and installing PC and Mac games, as well as renting and buying new and used titles for XBOX 360, PS3 and all previous game consoles supported by GameFly's core subscription service. From November 2010 to October 2013 (3 years) Greater Los Angeles AreaCo-Founder @ Launched at DEMO 2008 in Palm Desert, California (http://goo.gl/YvywW) , Capzles is a cloud-based media sharing and e-learning platform where people, teachers and companies can create stunning, rich media interactive experiences that combine videos, photos, documents, web pages, music, Twitter, Facebook and RSS feeds into a seamless flow of content. We've worked with major brands like the Candian Broadcasting Corporation, SONY Music and Viacom to create engaging online experience to tell the stories of their brands using our platform. From 2007 to 2012 (5 years) Greater Los Angeles AreaContract Product Lead @ Built HauteLook's private sale travel product, Getaways. From July 2010 to October 2010 (4 months) Greater Los Angeles AreaDirector, Digital Distribution @ Built Direct2Drive.com into a profitable business line for IGN Entertainment Defined product strategy and roadmap, managed P&L, made business development deals with leading entertainment industry companies, including American Idol, DELL, and Ubisoft, initiated and managed all advertising, affiliate and analytics programs, and managed day to day operations with a team of 10. From August 2004 to December 2007 (3 years 5 months) Management Consultant @ Managed the development and launch of the web's first e-commerce product based on Adobe Breeze e-Learning system at www.eemaster.com. Now used by University of Berkeley for their online electrical engineering courses From December 2003 to August 2004 (9 months) Senior Product Manager, eCommerce @ • Played key product role in helping to grow eCommerce start-up company to $20M in annual sales, 1.2m customers and a leading market position in market for online college textbooks in two years. • Led cross-functional teams in marketing, development and design to implement products that supported our strategic goals. • Managed design and strategy for targeted email and direct mail promotional campaigns. • Managed design and product multiple product channels, including video games, music, textbooks and DVDs. From December 1998 to September 2001 (2 years 10 months) Product Manager @ • Managed the design and development of one of the industry’s first computerized medical record systems. • Led and managed beta testing of product in outpatient physician offices and hospital locations across Central Florida. • Managed international teams of developers in both San Jose and India. • Helped raise $1.2M in seed funding. From January 1996 to November 1998 (2 years 11 months)

MBA, General Management, International Business @ University of Southern California From 2003 to 2004 B.A., Business, German @ Skidmore College From August 1990 to 1994 Christopher Anderson is skilled in: Digital Distribution, Marketing, Business Development, Strategy, Branding & Identity, Visual Design, Digital Media, Online Advertising, Digital Strategy, E-commerce, Strategic Partnerships, Mobile Devices, Digital Marketing, Online Marketing, Integrated Marketing, Mobile Applications, Product Management, Analytics, Start-ups, Product Development, Creative Direction, Advertising, Cross-functional Team..., Mobile Advertising, Mobile Marketing, Monetization, User Experience, Web Analytics, Online Media Management, Management, Leadership, Agile Methodologies, Entrepreneurship, Marketing Strategy, Product Marketing, Social Media, Consulting, Business Strategy, Competitive Analysis, SaaS, CRM