Marketing professional

Product Marketing Specialist @ From August 2011 to Present (4 years 5 months) Marketing Specialist @ •Identified, implemented, executed and managed marketing projects that supported the overall business objectives of the company and North American sales •Worked with corporate marketing and the sales organization to help define the strategy for regional marketing programs and lead generation programs •Coordinated projects from planning through completion including budget management. Programs included advertising, web and live events, direct response campaigns, etc. •Reported metrics and ROI analysis for all marketing activities From September 2010 to June 2011 (10 months) Marketing Consultant @ From March 2009 to September 2010 (1 year 7 months) Marketing Specialist @ NMS Communications Corporation is a leading provider of applications, platforms and technologies that make possible the rapid creation and deployment of a broad range of value-added services, from voice mail to IVR to ringback and mobile TV. • Tradeshow and event coordination • Database and lead administration/reporting • Webinar management • Collateral production • Budget tracking • Direct marketing execution • Campaign reporting • Creating and managing production schedules • Vendor research and purchase coordination From January 2007 to December 2008 (2 years) Show Coordinator @ Exhibitions Division at B2B Publishing Company • Acted as a liaison among the Director, Sales Manager, Marketing Manager, and Operations Department • Acted as main contact for exhibitors and sponsors of events • Worked with customers on advertising and sponsoring opportunities • Pulled weekly reports on exhibitor and sponsor lists • Assisted Marketing Manager with direct mail and email campaigns • Gathered and cleaned lists • Edited copy for marketing materials • Worked with graphic designer and printer • Made recommendations for artwork and copy layout • Wrote event recaps for the website • Assisted in the creation of event signage and exhibitor manual • Coordinated/ordered vendor services • Processed invoices/budget tracking • Web site updates • Designed contracts via graphic design programs • Worked with vendors, exhibitors, speakers and attendees for all conferences and smaller events • Performed vendor research and purchase coordination • Traveled to events/provided onsite support From February 2005 to December 2006 (1 year 11 months) New Media Intern @ • Online research • Marketing and extensive database work • Promotions • Online contact relations • Special event support • Assisted in various areas including Marketing, International Marketing, and Sales From May 2003 to August 2003 (4 months)

B.A., Communications @ University of Connecticut From 2000 to 2004 National Exchange Student @ University of Hawaii at Manoa From 2003 to 2003 Falmouth High School From 1996 to 2000 Christine (Nelson) Connolly is skilled in: Event Management, Online Marketing, Direct Marketing, Lead Generation, Webinars, Collateral Management, Advertising, Social Media, Product Marketing, Marketing Communications, Event Planning, Online Advertising