Image of Christine MacDonald

Christine MacDonald

Marketing Manager

Director of Marketing Operations & Demand Generation at EcoVadis

Toronto, Ontario, Canada

Section title

Christine MacDonald's Email Addresses & Phone Numbers

Christine MacDonald's Work Experience

Security Compass

Marketing Manager

August 2013 to Present

Toronto, Canada Area

CiRBA

Marketing Coordinator

December 2012 to May 2013

Trend Micro

Trend Micro Blogger for Best Buy Canada

January 2012 to December 2012

Christine MacDonald's Education

York University - Joseph E. Atkinson Faculty of Liberal and Professional Studies

BA Business spec. Marketing Bussiness IT Economics Marketing Graphic Design

2010 to 2014

About Christine MacDonald's Current Company

Security Compass

• Create and execute go to market strategy across all four business lines – SD Elements, Advisory, DDoS Strike and Training • Implement Agile Marketing to closely work with the product development team • Develop strategy with the executive team for new products and services such as DDoS Strike and CSSLP • Execute highly successful online marketing...

About Christine MacDonald

📖 Summary

• Created high impact collaterals that resulted in new account acquisition, increased profit and market share. • Planned and executed creative and industry leading marketing campaigns • Diversified experience in retail sales, event planning, graphic design and marketing. • Experience in providing sales and marketing advice to executive teams. • Experience delivering trade shows and developing marketing collateral. • A team player contributing to the overall success of organizational goals and objectives. • A team builder and leader with strong interpersonal, communication and leadership skills.Marketing Manager @ • Create and execute go to market strategy across all four business lines – SD Elements, Advisory, DDoS Strike and Training • Implement Agile Marketing to closely work with the product development team • Develop strategy with the executive team for new products and services such as DDoS Strike and CSSLP • Execute highly successful online marketing campaigns to generate pipe for sales teams across North America and Europe targeting Financial, Health, Tech, Retail and Gaming industries • Position Security Compass as thought leaders through content marketing and working directly with the technical consultants reviewing research ideas • Execute a full company rebrand across all three business lines, fully updated website and website content to better position Security Compass in the market • Revamped SD Elements messaging and received recognition from Gartner winning Gartner 2014 Cool Vendor in Application and Endpoint Security • Developed strategic relationships with industry analysts such as Forrester and Gartner • Built partner relationships with popular ALM companies such as Rally, Tasktop and Microsoft TFS • Worked closely with the VP of Sales to help train sales reps on products to ensure Security Compass’s value proposition is well presented • Manage ADR team to speed up the conversion rate of marketing qualified leads to sales qualified leads From August 2013 to Present (2 years 3 months) Toronto, Canada AreaMarketing Coordinator @ - Manage Events (planning, coordinating and executing) - Market research (new trends, ideas and methods) - Social Media - ROI tracking - Team Support - CRM management (updating leads, campaigns, developing reports) - Campaign development - Oversee company brand identity (website, print marketing, swag, etc) From December 2012 to May 2013 (6 months) Trend Micro Blogger for Best Buy Canada @ Blogging on the Best Buy Canada website for Trend Micro. Discussing the latest Trend Micro products and features from a nerdy University student perspective. From January 2012 to December 2012 (1 year) Marketing Coordinator @ • Develop regional marketing plans for the regional VP of sales and key channel partners • Content implementation (White papers, Blog, Case Studies and Webinars) • Oversee social media marketing (Facebook, Twitter and Linkedin) • Manage email & newsletter campaigns • Oversee company brand identity (website, print marketing, swag, etc) • Provide market research for strategic direction & product development • Event marketing (planning, implementing, networking) • Track & report on analytics/marketing ROI • Staying on top of emerging trends in online & offline marketing From October 2011 to October 2012 (1 year 1 month) ThornhillMarketing Intern @ • Assist Canadian Sales and Marketing by organizing events, managing registration and follow up activities, attending events and development of event marketing collateral. • Assist Director Canadian Channels by working with key channel retail partners such as Future Shop and Best Buy. • Assisted Sales Operations with the input, cleanup and assignment of sales opportunities within Siebel. • Developed sales and channel marketing and program materials including flyers, brochures, badges, tattoo stickers and websites. From April 2011 to September 2011 (6 months) Customer Service Rep, Home Theatre Specialist, Geek Squad Agent @ • Significantly contributed to the Best Buy Home Theatre team exceeding their monthly and quarterly quotas on an ongoing basis. • Gained valuable experience in working with customers in a high pressure and competitive retail environment. • Responsible for understanding customer requirements and providing expert advice on selection of home theatre products and services. • Responsible identifying technical issues with customer equipment and providing timely fixes. • Responsible for handling customer complaints, returns and exchanges, understanding Best Buy policies and being able to use Best Buy systems. • Organized and managed Best Buy sponsored community charity events From June 2008 to September 2011 (3 years 4 months) Best Buy Kanata 975BA Business spec. Marketing, Bussiness, IT, Economics, Marketing, Graphic Design @ York University - Joseph E. Atkinson Faculty of Liberal and Professional Studies From 2010 to 2014 Christine MacDonald is skilled in: Sales, Advertising, Web Design, Graphic Design, Marketing Strategy, Team Leadership, Email Marketing, Account Management, Salesforce.com, Social Media, Marketing, Product Marketing, Photoshop, Microsoft Office, Microsoft Dynamics, Seibel, HTML, Solution Selling, Management, Leadership, Sales Operations, Market Research, Blogging, Retail, Strategic Planning, Event Planning


Christine MacDonald’s Personal Email Address, Business Email, and Phone Number

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Frequently Asked Questions about Christine MacDonald

What company does Christine MacDonald work for?

Christine MacDonald works for Security Compass


What is Christine MacDonald's role at Security Compass?

Christine MacDonald is Marketing Manager


What is Christine MacDonald's personal email address?

Christine MacDonald's personal email address is m****[email protected]


What is Christine MacDonald's business email address?

Christine MacDonald's business email addresses are not available


What is Christine MacDonald's Phone Number?

Christine MacDonald's phone (416) ***-*336


What industry does Christine MacDonald work in?

Christine MacDonald works in the Computer Software industry.


Who are Christine MacDonald's colleagues?

Christine MacDonald's colleagues are David McClintock, Michel Perot, Kamil Borowiec, Enrique Marroquin, Anne Nai-tien Huang, Haroun Hmida, Pierre Puchois, Ahmed Khairallah, Aymen MILED, and Szymon Urbanczyk


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In a nutshell

Christine MacDonald's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 5 month(s)

Christine MacDonald's Willingness to Change Jobs

Unlikely

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Christine MacDonald's Achievements

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