Experienced Website Manager, with more than 15 years experience in website project management. Currently managing the global website presence for Altair - over 80 website domains in all. Develop and manage the website budget and forecast each year. Have successfully increased website traffic every year.
Concentrate on the usability through all website projects. Storyboard and map out process to accomplish business objectives. Work with department leaders, designers and programmers to launch projects on time and on budget.
Email Marketing - using tools like Constant Contact and more recently MailChimp, schedule, code and blast emails for all brands. Successfully completed numerous re-engagement campaigns to improve click through rates.
Focused on good lead generation and lead management practices using the CRM tool Salesforce.com. Strong focus on measuring the ROI on marketing campaigns. Developed improved internal processes between sales and marketing groups to enable all groups to become more efficient.
Manage the 300 plus domains - purchase and setup new web domains and/or forwards as appropriate.
Experience with running PPC campaigns with Google AdWords. Create landing pages and offers to promote lead generation and run lead nurturing campaigns to further leads through the sales process.
Manage the company's social media accounts - plan, schedule and optimize posts to ensure messages match with each audience.
Director of Web Marketing @ From October 2013 to Present (2 years 3 months) Web Marketing Manager @ From July 2002 to October 2013 (11 years 4 months) Project Manager @ From March 2000 to July 2002 (2 years 5 months) Quality Assurance @ From 1997 to 2000 (3 years)
BGS, Computer Science @ University of Michigan From 1995 to 2000 Christine Barrett is skilled in: Online Marketing, Social Media, SEO, HTML, Problem Solving, Microsoft Office, Product Marketing, Facebook, Lead Generation, Photoshop, Social Media Marketing, Lead Management, Email Marketing, Inbound Marketing, Salesforce.com
Websites:
http://www.altair.com