Business professional who is team oriented, customer focused, and an adaptable learner. Experience in advertising, digital media, human resources, training, learning and development, employee communications and customer service. Proven ability to forge strong collaborative working relationships, multi-task and meet deadlines. Excellent organization, time management, presentation, and both written and oral communication skills.

AAP Campaign Manager @ From September 2014 to Present (1 year 4 months) Associate Marketing Manager @ - Responsible for creating, delivering, editing and optimizing all sales and marketing collateral - Maintain and update the corporate website - Support Sales by providing marketing & promotional material upon request - Prepare and execute annual audience research survey - Respond to RFP & research requests through the use of various research platforms, including comscore - Produce weekly internal newsletters - Execute and organize seasonal promotions and events - Responsible for branding, operational and social community support for IDG TechNetwork From May 2014 to September 2014 (5 months) Digital Media Strategist @ - Executed and managed campaigns for IDGTN’s East Coast, South East and Midwest territories using a variety of ad serving platforms, including DFP for display and mobile, Liverail for video, and exchange based media buying platforms (DSPs) - Monitored campaigns throughout their life cycle and communicated with sales personnel about issues - Handled daily campaign maintenance, including optimizing campaigns, reviewing reports and making suggestions for improved performance. - Formulated effective media strategies to accomplish brand specific goals, and to meet company margin goals and publisher guarantees. - Provided pre-implementation and post-implementation support to sales teams. - Reviewed incoming RFPs with sales and collaborated on the desired execution of RFP elements to establish timeline in order to meet the proposal deadline. - Worked with third party ad servers, rich media vendors, and internal sales and publisher development staff to receive and implement creative assets for on-time campaign launches - Created and tested ad tags, conversion pixels, and retargeting pixels to confirm correct placement by the client and insured that pixels were firing properly through all ad servers in question - Maintained a clear communication channel with internal teams regarding expected deliverables From September 2013 to May 2014 (9 months) Digital Operations Coordinator @ From October 2012 to September 2013 (1 year) Greater New York City AreaTraining and Development Specialist @ From October 2010 to October 2012 (2 years 1 month) HR, Training & Development Associate Coordinator @ From May 2007 to October 2010 (3 years 6 months) Def Jam Marketing Intern @ From August 2009 to December 2009 (5 months) Orientation Leader @ From September 2007 to January 2009 (1 year 5 months) Volunteer @ From May 2008 to May 2008 (1 month)

Bachelor of Arts (B.A.), Communication and Media Studies @ Fordham University From 2006 to 2010 Christina Rolon is skilled in: Facebook, Social Media, Community Outreach, Marketing, YouTube, Event Planning, Social Networking, SPSS, Publicity, Blogging, Event Management, Fundraising, Onboarding, PeopleSoft, SnagIt