I'm an award-winning, experienced, strategically-minded medical device professional, seeking an opportunity to use my unique skill set, which includes: Business Development, Medical Device Sales, Clinical Support, Marketing, and Sales Team Management.
I couple consultative sales skills with a strong customer-centric focus. Solving customer challenges drives sales. If I'm there for my customers with solid solutions that work for them, that allows me to achieve and exceed my goals.
Business is often like being a member of a track team. In track, there are individual events that score points for the team and there are relay races when you run with your team, scoring points as a team. I have a proven ability to work both, independently and in a team setting with equal ease.
Currently I have a multi-faceted entrepreneurial medical consulting company. I do consulting, recruiting and work for a medical device company, RestoreFlow Allografts. I call on vascular, cardiovascular and general surgeons in two states for RestoreFlow.
Working for companies such as TriVascular, Vascutek, Medtronic and Cook Medical, provided extensive training and experience with start-ups, clinical trials, product launches (8), and competitive intelligence.
• Specialties & Interests
Endovascular AAA & TAA • Vascular/Endovascular Medical Device Sales • Sales Team Management • Start-ups • Product Launches (8) • IDE Class III FDA Medical Device Clinical Studies • Technical and Sales Training • Product Support in the OR • Vascular Allograft Sales •
• Healthcare Marketing, Sales and Business Development • Biotechnology • Consulting • Recruiting
• Present and Past Call Points
Cardiovascular, Vascular, Cardiothoracic, General Surgery, Interventional Radiology, Interventional Cardiology, Neurology, Plastics, Pulmonology, Trauma, ICU, CCU, Wound Care. Bariatrics
My contact information for opportunities is as follows: christi.beaverson@gmail.com or
214-901-3061.
Territory Sales Manager, AR/OK @ • Vascular allograft sales and cardiovascular surgical medical devices and surgical disposables
• My team set-up and developed Arkansas and Oklahoma territories
• Call points: Vascular, Cardiovascular and General surgeons in Arkansas and Oklahoma
• Provide product support in OR
• Provide technical training to surgeons and OR support staff
• GPO, IDN, VAC and contract/pricing negotiations From July 2013 to Present (2 years 4 months) OklahomaClinical Specialist/Account Manager, Gulf Region @ • Start-up company launch of two endovascular AAA stent grafts, Ovation and Ovation Prime
• Landed 2 top-producing accounts in Arkansas territory
• Case support in the OR and Cath Lab
• Account management and development in Arkansas
• Planning and sizing cases using web-based TeraRecon
• O.R. staff and surgeon training
• Landed 2 top-producing accounts in Arkansas territory
• Successfully presented products to top 2 hospitals' Value Analysis Committees
• Trained six new surgeons on the device(s) in 6 months
• GPO, IDN, VAC and contract/pricing negotiations From October 2012 to July 2013 (10 months) Gulf Region (field-based in Little Rock, Arkansas)Clinical Studies Specialist @ • IDE class III medical device FDA clinical study
• Supported the Anaconda AAA Endovascular Stent Graft, Phase II clinical trial through final enrollment
• Analyzed CT scans using M2S software, taking anatomical measurements, ordering appropriate stent grafts
• Communicated anatomical concerns to surgeons
• Collaborated with R&D regarding device performance and to further ongoing device improvements
• Trained surgeon and surgical staff to protocol requirements and technical use of the device per IFU
• Managed 6 sites and communicated to site clinical staff to effectively drive enrollment and identify and solve barriers to enrollment
• Participated in symposia and trade shows at national and international levels
• Met with KOLs in the vascular space to gauge industry perspective regarding Anaconda
• (Terumo, Japan decided not to move forward with a U.S. release, shut down the U.S. operation following the close of the study) From August 2011 to July 2012 (1 year) North America (field-based in Little Rock, AR)Clinical Specialist II @ • Product launch team in Dallas, TX for the (now) top-selling AAA endograft, Endurant
• Trained and certified in 3 AAA devices and 1 TAA device within the first 5 months
• Cut case sizing turn-around in half by training physicians to use CT upload software
• Provided marketing and media relations to targeted surgeons as a Therapy Development Specialist-in-training for the Endurant new product launch
• Provided product support during surgery in the O.R.and Cath Lab
• Planned and sized surgical cases from patient CT scans
• Created Training and educational presentations to vascular, thoracic and cardiovascular surgeons, surgical staff and fellows
• (The Aortic Division reorganized in February 2011. I was hired last, so I took the severance package offered) From September 2010 to February 2011 (6 months) Dallas, TXDistrict Manager, Aortic Intervention Division @ • Increased trained physicians in territory by 71% in first 6 months
• Increased case volume by 30% in top 4 accounts by negotiating pricing agreements
• Territory Plan was 10% annual growth, grew territory by 105% in 4 years (numbers available)
• Performed technical sales calls, territory planning and business development
• Created targeted presentations and training to vascular, thoracic, cardiovascular and general surgeons; interventional radiologists and other medical professionals on the use of The Zenith AAA Stent Graft, Zenith TX2 and Zenith Renu and all ancillary products
• Planned and sized cases from patient CT scans, ordered all grafts, legs and ancillary products needed for a successful surgery
• Provided product and technical support during surgery in the O.R. and Cath Lab
• GPO, IDN, VAC and contract/pricing negotiations From April 2006 to July 2010 (4 years 4 months) ArkansasDirector of Marketing and Business Development @ • Assumed sales leadership of a "turn-around" specialty hospital
• Increased average daily census by 43% in nine months, 86% in 18 months
• Recruited to staff, 3 specialists, a family practice doctor and an infectious disease group
• Negotiated 4 new commercial insurance contracts
• Conducted sales training for new clinical sales liaisons
• Led Marketing/Sales Department, Admissions Department, medical staff recruitment/retention and commercial insurance management (contracting, negotiations, managed care)
• Managed 3 clinical sales liaisons and 1 admissions coordinator
• Member of executive leadership team. From August 2004 to March 2006 (1 year 8 months) Little Rock, Arkansas AreaDirector of Marketing and Business Development, Generations @ • Directed a clinically diverse, eight member marketing team for a geriatric behavioral health unit.
• Mentored new directors from other units across the nation.
• Created and placed all media
• Directed both upstream and downstream marketing
• Consistently maintained census at 25% above industry standard for 6 years
• Achieved Top 4% nationally for census and growth, Cornerstone Behavioral Health System, for 6 years
• “Excellence in Marketing” Achievement Award, Integris BRHC, 1993-2004 From July 1992 to February 2004 (11 years 8 months) Miami, OK
Bachelor of Arts (BA), Communications, Mass Media @ Missouri Southern State University From 1986 to 1990 Christi Beaverson is skilled in: Medical Devices, Vascular, Operating Room, Interventional..., Market Development, Surgeons, Interventional Radiology, Healthcare, Hospitals, Stents, Clinical Trials, Sales Management, New Business Development, Surgery, Medicine, General Surgery, Product Launch, Cardiology, FDA, Wound Care, Physician Relations, Radiology, Physicians, Cath Lab, Vascular Surgery, Medical Sales, Sales Effectiveness, Medical Imaging, Sales Force Development, Hospital Sales, Endovascular, Managed Care, Cardiac Surgery, Sales, Management, Marketing, Account Management, Business Development, Cross-functional Team..., Cold Calling, Product Development, Marketing Strategy, Clinical Research, Disposables, Capital Equipment