A motivated, innovative marketing professional with an extensive technical background and strong customer focus. Experience in business development, product management, and new product development with rapidly increasing responsibility and leadership, including more than two years in an FDA-regulated medical device manufacturing environment. Global focus with experience penetrating and growing business in new developed and emerging markets. Core
A motivated, innovative marketing professional with an extensive technical background and strong customer focus. Experience in business development, product management, and new product development with rapidly increasing responsibility and leadership, including more than two years in an FDA-regulated medical device manufacturing environment. Global focus with experience penetrating and growing business in new developed and emerging markets. Core competencies and professional strengths include:
Product strategy, Market research, Product management, New product development, Medical device regulation, Lean manufacturing, Brand/Product marketing, Cross-functional team leadership, Business development, Sales channel development. Packaging design
Product Manager @ -Responsible for the design, management, and execution of the company's strategic marketing plan to meet financial objectives and deliver sustainable long-term revenue and profit growth.
-Established and built strong relationships with industry experts, researchers, and influencers.
-Rigorously gathered market intelligence data and communicated VoC data to all internal stakeholders to fuel Marketing and NPD activities.
-Generated multi-channel distribution strategy covering OEMs, strategic partners, distributors, resellers, manufacturer's representatives, and direct sales.
-Directed and implemented all product launch activities for an innovative optical measurement technology.
-Designed and executed Sales training programs to internal Sales staff and external channels to market.
-Strategically managed the product roadmap and created MRDs, positioning statements, use-case scenarios, product specifications, and business cases.
-Created all marketing/communications collateral including user manuals, product labels and graphics, brochures, sales support documents, and price lists, packaging, trade shows.
-Managed product beta trial programs to garner customer feedback, generate competitive intelligence, and ensure all release criteria are met prior to product launch. From April 2015 to Present (9 months) Product Manager @ -Led implementations resulting in 35% annual growth in export sales
-Managed New Product Development by creating and maintaining product specifications, MRDs, positioning statements, profitability analysis, market feedback and business cases
-Strategically managed the product roadmap
-Created and executed the product marketing plan including all upstream and downstream activities
-Performed extensive competitive analysis and created compelling product differentiation
-Managed a multi-million dollar portfolio of private-label customers
-Generated new intellectual property
-Created and deployed sales training seminars for internal and external stakeholders in North America, Europe, and China
-Maintained relationships with industry KOLs, researchers, and customers leading to clinical studies, publications, beta testing, and VOC
-Presented monthly to executive management on the business of the product line
-Successfully identified new business development opportunities with distribution partners
-Created all marketing/communications collateral including user manuals, product labels and graphics, brochures, sales support documents, and price lists, packaging, trade shows
-Properly localized packaging, documentation and sales collateral for products in Latin America, Europe, India, and Asia-Pacific
-Provided product support to distributors, sales managers, and customers
-Developed, communicated, and executed sales promotions while coordinating with sales, customer service, and marketing/communications
-Generated and maintained yearly/quarterly/monthly sales forecasts
-Assisted in all regulatory compliance activities for FDA Class II hardware and software products From April 2014 to April 2015 (1 year 1 month) Raleigh-Durham, North Carolina AreaGraduate Trainee (Rotational Engineer) @ A rotational program aimed toward gaining experience in three core aspects of business including product development, commercial development, and manufacturing process improvement. Training of communication, teamwork, and leadership was also provided by experienced external sources. Additionally, the program focuses on developing the ability to work with people of different nationalities and cultures. From July 2012 to August 2014 (2 years 2 months) Product Manager - Volk Imaging @ Halma Graduate Development Program (Rotational #3)
-Organized and executed market research to determine market strategy, market size, growth potential, pricing, competitors, and revenue projections
-Led a cross-functional product team
-Established and maintained relationships with industry key opinion leaders (KOLs)
-Identified and cultivated new markets for existing products
-Orchestrated product launch
-Developed training program and reference materials for salesforce
-Created and managed the product roadmap
-Assisted in regulatory compliance activities From September 2013 to March 2014 (7 months) Cleveland/Akron, Ohio AreaProcess Improvement Engineer @ Halma Graduate Development Program (Rotation #2)
-Planned, managed, and implemented material/labor cost reductions resulting in > $150k annual savings
-Designed microprocessor-based in-process test systems to reduce labor cost and improve product quality
-Utilized lean manufacturing tools to improve tooling, employee efficiency, and manufacturing layout
-Strategically identified alternative suppliers for cost savings and material improvements
-Completed full development of a National Instruments LabVIEW-based test system for evaluating the performance of new products. The package included a full PC-based software program with an interactive, responsive user interface (UI), in addition to data acquisition hardware. The setup can be used for testing pH buffer accuracy, sodium ion error, and glass impedance. All data was automatically stored in a network database for traceability and analysis. From January 2013 to September 2013 (9 months) Electrical Engineer @ Halma Graduate Development Program (Rotation #1)
Responsible for assessing the feasibility of adding an ultrasonic sensor to the product portfolio. The sensor will be used as a touchless proximity switch. The sensor will have the capability to provide high-accuracy distance measurements by utilizing the principle of time-of-flight (TOF).
-Designed and fabricated a low-cost, durable ultrasonic sensor
-Conducted market study to assess commercial potential
-Identified prospective customers
-Applied existing technologies to meet customer needs
-Created ROI models
-Generated new revenue streams and diversified sales channels
-Maintained design documentation From July 2012 to December 2012 (6 months) Greater Pittsburgh AreaEngineering Intern @ -Developed automated software programs using National Instruments LabVIEW (Version 2010) to be implemented for product verification and validation
-Drafted test protocols based on the requirements of the firm's Quality and Regulatory Affairs divisions
-Gained exposure to various hardware devices (e.g. National Instruments USB/PCI/PXI DAQ)
-Designed automated test platforms to establish substantial equivalence (SE) to predicate devices for 510(k) submission (premarket notification) to the FDA
-Performed intensive comparable testing between prototypes and competitor devices in order to determine positive marketable features/functions
-Familiarized with proper lab notebook documentation for the protection of intellectual property
-Demonstrated the ability to utilize resources to solve complex problems From May 2011 to January 2012 (9 months) Clinical Research Assistant / Engineering Assistant @ -Facilitated clinical research on human subjects
-Meticulously followed test protocols for proper data collection
-Assisted in various engineering projects to produce statistically significant clinical data for the development of a non-invasive, optical blood glucose meter.
-Obtained CPR/AED Certification
-Obtained certification from the National Institute of Health (NIH) for participation in research with human subjects From August 2011 to December 2011 (5 months) Greater Boston AreaElectrical Engineering Intern @ Responsible for conducting internal research and development, while also completing electrical maintenance on in-process product verification test systems. Specifically, utilized National Instruments LabVIEW to develop software for optical monitoring and detection. From June 2010 to April 2011 (11 months) Greater Boston Area
Bachelor of Science, Electrical & Computer Engineering and Biomedical Engineering @ Worcester Polytechnic Institute From 2008 to 2012 Chris Walker is skilled in: Labview, Matlab, Product Development, Medical Devices, Engineering, Lean Manufacturing, Leadership, Testing, Microsoft Office, Cross-functional Team Leadership, Signal Processing, Ultrasound, Team Building, Market Research, Image Processing
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