Chris Rorie's Email Addresses & Phone Numbers

Director of Data & Strategic Analysis @ TBWA\Media Arts Lab Launched strategy & analytics practice for TBWA\MAL & Apple; led teams of 10-15 FTEs on $20M-$100M+ global product launch & sustainment campaigns: iPhone 6, iPad Air, Apple TV. From October 2013 to December 2014 (1 year 3 months) Los AngelesDirector of Analytics @ Anomaly Founded Anomaly's Data...

Director of Data & Strategic Analysis @ TBWA\Media Arts Lab Launched strategy & analytics practice for TBWA\MAL & Apple; led teams of 10-15 FTEs on $20M-$100M+ global product launch & sustainment campaigns: iPhone 6, iPad Air, Apple TV. From October 2013 to December 2014 (1 year 3 months) Los AngelesDirector of Analytics @ Anomaly Founded Anomaly's Data & Strategic Analysis practice, built & led team of 4 FTEs to impact 15+ Fortune 500 accounts representing $20M+ revenue. From October 2011 to September 2012 (1 year) New York, United StatesDirector of Analytics @ MRM//McCann Led a team of 4 FTEs on Pharma & CPG Analytics portfolio: Integrated Marketing Analytics, Social Media Analytics, CRM, and Brand / ROI Impact research. From February 2011 to September 2011 (8 months) New York CityAssociate Director of Analytics @ MRM//McCann From February 2010 to January 2011 (1 year) New York, United StatesDigital Analytics Supervisor @ PHD NY Digital Analytics Lead. Led a national audit spanning 15+ clients to improve digital reporting & analysis. From May 2009 to February 2010 (10 months) New York, New YorkSenior Analyst, Strategy & Analysis @ Digitas North America Led teams of 2-3 FTEs on $10MM+ campaigns for American Express & Comcast. Designed first-ever "digital engagement score" for AmEx; rolled out org-wide (all brands/products). From July 2008 to April 2009 (10 months) New York CityAnalyst, Strategy & Analysis @ Digitas North America From May 2007 to June 2008 (1 year 2 months) New York, United StatesMarketing Science Partner @ Snap Inc. Drove 40%+ YoY rev growth in Retail, Restaurant, Travel, Emerging verticals. Designed & led 3-month measurement transition/training for US sales org (225+ FTEs.) Authored global measurement narrative used by 25 FTEs. From March 2018 to October 2019 (1 year 8 months) Greater New York City AreaHead of Data & Strategic Analysis @ Anomaly Clients: Budweiser, Nike, Google, Dick's Sporting Goods, MarriottExpanded the Data & Strategic Analysis team to 8 FTEs spanning NYC, London, Toronto. Co-authored "Total Strategy" operating model. Contributed to 200%+ global revenue growth during tenure & Anomaly No. 5 Ad Age A-List named in 2014. From October 2012 to September 2013 (1 year) New York CityGroup Lead, Strategy & Operations @ Snap Inc. Launching & evolving measurement solutions to impact a $1.8B+ global ads business. Greater New York City AreaDirector, Research & Analytics @ Foursquare Elevated to General Manager of Foursquare Attribution, responsible for all aspects of product GTM. Led dedicated cross-functional team of 15 FTEs spanning engineering, product and sales to iterate, scale and hit first-year revenue targets. From February 2016 to February 2017 (1 year 1 month) New York CityDirector, Digital Ad Effectiveness @ Foursquare Built and brought to market Attribution by Foursquare in under 6 months. Led engineering and product management teams to define methodology, and build internal tooling, client on-boarding & reporting UX. From September 2015 to January 2016 (5 months) New York, United States