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Chris Hulse

Head of eCommerce and Digital Marketing @ Nationwide Building Society

Director: Digital proposition, Digital Marketing, Transformation and Brand Development

Gloucester, United Kingdom

Ranked #873 out of 17,460 for Head of eCommerce and Digital Marketing in United States

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Chris Hulse's Email Addresses & Phone Numbers

Chris Hulse's Work Experience

Nationwide Building Society

Head of eCommerce and Digital Marketing

November 2010 to December 2014

Swindon, United Kingdom

Lloyds Banking Group

Head of Digital Sales

October 2009 to September 2010

HBOS

Head of E-Commerce (Commercial Dept)

January 2007 to October 2009

Chris Hulse's Education

Chartered Institute of Marketing

MCIM Marketing

1995 to 1996

Nottingham Trent University

BSc Industrial Management

1988 to 1992

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About Chris Hulse's Current Company

Nationwide Building Society

Led digital channels growing it from a small 'cottage industry' to large scale commercially significant channel. Led aggressive growth strategies for sales and service migration, sponsored transformation programmes and built digital marketing function for Owned (eCRM), Earned and Paid media. Lead Nationwide from 'behind the pack' to 'ahead of the pack' with some examples of best in...

Frequently Asked Questions about Chris Hulse

What company does Chris Hulse work for?

Chris Hulse works for Nationwide Building Society


What is Chris Hulse's role at Nationwide Building Society?

Chris Hulse is Head of eCommerce and Digital Marketing


What is Chris Hulse's personal email address?

Chris Hulse's personal email address is c****[email protected]


What is Chris Hulse's business email address?

Chris Hulse's business email addresses are not available


What is Chris Hulse's Phone Number?

Chris Hulse's phone +44 ** **** *218


What industry does Chris Hulse work in?

Chris Hulse works in the Financial Services industry.


About Chris Hulse

📖 Summary

Commercially focused Digital Business Leader with an extensive track record in developing and implementing digital strategy which exploits technology to deliver market leading business performance. Proven expertise in digital marketing, digital sales, customer experience and digital transformation. My three passions are: 1. Leadership and inspiring people; 2. The development and implementation of digital strategy to help achieve business goals; 3. Harnessing the power of great brands Specialisms: Digital marketing, digital sales, customer experience, leadership, mutli-channel, brand strategy and customer marketing. Experience primarily within Financial Services but other service sectors including Energy and Transport.Head of eCommerce and Digital Marketing @ Led digital channels growing it from a small 'cottage industry' to large scale commercially significant channel. Led aggressive growth strategies for sales and service migration, sponsored transformation programmes and built digital marketing function for Owned (eCRM), Earned and Paid media. Lead Nationwide from 'behind the pack' to 'ahead of the pack' with some examples of best in class performance, including: - Delivered a 3 fold increase in total digital sales increasing channel share from 12 to 40%. The highest in the UK. - Modernised the digital 'front office' including new Internet bank, mobile app and website. Making it Fit for the Future. - Developed Nationwide platforms to become the leading cross seller (secure site sales to existing customers) within UK FS providers. - Built Digital Marketing capabilities across search, social media, paid and intermediaries increasing digital marketing spend by 140% but increasing ROI by 260%. Strong digital leadership through a period of significant growth and change: - Lead a digital team (80+ people) through 'adolesence' implementing process, rigour and operational capability. - A key role developing the wider Group Retail strategy as Nationwide becomes a 'digital society' across multi-channel distribution. From November 2010 to December 2014 (4 years 2 months) Swindon, United KingdomHead of Digital Sales @ Part of Digital Executive leading Digital sales function across Halifax, LloydsTSB and Bank of Scotland brands across a large matrixed organisation. From October 2009 to September 2010 (1 year) Head of E-Commerce (Commercial Dept) @ Lead the Commercial function for HBoS online bank. Growing revenue through digital sales, reducing costs through channel migration and delivering digital customer experience. From January 2007 to October 2009 (2 years 10 months) Head of Brand @ Responsible for the strategic development of the Clerical Medical brand and all associated activity From August 2004 to January 2007 (2 years 6 months) Head of Marketing (Brand & Communications) @ Responsibility for re-positioning the brand, customer marketing strategy, all marcoms and Corporate Social Responsibility strategy. From June 2001 to May 2003 (2 years) Strategic Marketing Manager @ Headed up the marketing team across three rail franchises. From September 1997 to May 2001 (3 years 9 months) MCIM, Marketing @ Chartered Institute of Marketing From 1995 to 1996 BSc, Industrial Management @ Nottingham Trent University From 1988 to 1992 Chris Hulse is skilled in: Customer Experience, Marketing Strategy, Digital Marketing, E-commerce, Financial Services, Strategy, Analytics, Leadership, Marketing Communications, Marketing, Business Strategy, Sales, Brand Management, People Development, Digital Strategy


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In a nutshell

Chris Hulse's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 8 month(s)

Chris Hulse's Willingness to Change Jobs

Unlikely

Likely

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