Creative Director at NIA Creative - Bay Area B2B Marketing, Digital Media & Video Agency @ NIA Creative
Off-Site Contractor / Freelance Video Producer / Creative Director @ Lockheed Martin
Creative Director - Bay Area B2B Marketing Agency / Video & Digital Media Studio @ Critical Mass Media
Theatre Arts & Psychology @
California State University-East Bay
Chris Finetti is the Creative Director of NIA Creative, a boutique B2B San Francisco Bay Area marketing communications agency / full-service video, digital media, animation and photography production studio focused on healthcare, technology and the public sector. He brings 15 years experience in marketing, marketing strategy, branding, creative direction, art direction, creating and pitching concepts, video production,
Chris Finetti is the Creative Director of NIA Creative, a boutique B2B San Francisco Bay Area marketing communications agency / full-service video, digital media, animation and photography production studio focused on healthcare, technology and the public sector. He brings 15 years experience in marketing, marketing strategy, branding, creative direction, art direction, creating and pitching concepts, video production, tradeshow / event production, interactive media development, print design & project management to NIA Creative, with extensive industry experience in software, telecommunications, medical device, pharma, biotech, high-tech manufacturing as well as in the education / non-profit arena. He also is involved with business development & client relationship management.
Previously, Chris owned and operated Critical Mass Media, an award-winning production studio focusing on video production, animation and interactive media. In 2005, he merged Critical Mass with NIA, enabling NIA to offer both traditional agency services as well as in-house production capabilities. He also held senior positions at Chroma Copy and Litton Applied Technology.
Chris majored in Creative Arts at San Jose State University, where he combined his talent and experience in both visual and performing arts. Over the span of his career, Chris' work has won numerous industry awards.
Clients include Align Technology, Aplegen, Archimedes, Baxter, BioForm Medical, Cadence, Carl Zeiss Meditec, City of San Jose, Clarity Medical Systems, CoreMedia, DEY L.P., Dolby, Egghart, eHealth, FundTech, FrontRange, Genentech, Hansen Medical, Host Analytics, Ingenuity Systems, JasperSoft, LEMO, Marin County Workforce Investment Board, NuGEN Technologies, Oragenics, Plex Systems, Purple Communications, Rae Systems, Restoration Robotics, Revance Therapeutics, SellPoint, SumTotal Systems, Tensilica, Themis, VeriFone, work2future, Workday, Zeltiq Aesthetics / CoolSculpting, Zhone Technologies and more.
Creative Director at NIA Creative - Bay Area B2B Marketing, Digital Media & Video Agency @ Lead and oversee all design and production for this boutique agency, as well as personally develop and produce many of the projects – in particular, projects involving video production. Skilled with setting up for shoots, including set design/planning, lighting, use of greenscreen and backdrops etc. Clients include Workday, eHealth, Restoration Robotics, Aplegen, Carl Zeiss Meditec, City of San Jose, Archimedes, Cadence Design, Zeltiq Aesthetics and more. From January 2005 to Present (11 years) San Francisco Bay AreaOff-Site Contractor / Freelance Video Producer / Creative Director @ Currently working 10 to 30 hours per week as an off-site contractor for Lockheed Martin, handling video editing, animation and design projects for numerous departments. My work has been so well-received that executives have at times specifically requested me to work on key projects for specific initiatives and programs. Non-confidential samples available upon request. From February 2013 to Present (2 years 11 months) Creative Director - Bay Area B2B Marketing Agency / Video & Digital Media Studio @ Develop and produce tradeshow / event presentations, interactive media, marketing videos, brochures and collateral, etc. Representative clients include William Isaacs Health Communications, BioForm Medical, Sagent Technologies, Verisity Design, Tensilica, Brio Technologies, Moose Boats, TeleCruz and more. In 2005, merged Critical Mass into NIA Creative. From July 1997 to December 2004 (7 years 6 months) Multimedia Director - Bay Area B2B Marketing Agency / Video & Digital Media Studio @ Established and managed the multimedia department, supervising approximately 20 designers/media developers at the time that I left to launch Critical Mass Media. Created and produced interactive media, tradeshow videos/attract loops, identity design and collateral, exhibit graphics and more. From March 1995 to July 1997 (2 years 5 months) Sr. Graphic Designer - Marketing Department - Bay Area B2B Defense Contractor @ Recruited by a former client of Chroma Copy to be an in-house designer. Developed print ads, exhibit graphics and collateral pieces for this defense contractor. Designed all exhibit graphics for Litton’s tradeshow booth that won Best in Show at a Defense industry conference. From 1994 to 1995 (1 year) Sr. Graphics Technician - Bay Area B2B Marketing & Digital / Print Production @ Established the company's multimedia department. Graphic design and output to large format printers, film recorders, color copiers etc. Worked closely with account executives and helped pitch accounts. From 1991 to 1994 (3 years)
Computer & Video Imaging @ Cogswell Polytechnical CollegeTheatre Arts & Psychology @ California State University-East Bay Chris Finetti is skilled in: Animation, Creative Direction, Editing, Advertising, Video Production, Marketing, Graphic Design, After Effects, Final Cut Pro, Photoshop, Illustrator, InDesign, Brand Strategy, Premiere, Audacity