Engineer
San Francisco, California
GREE, Inc.
PM Marketing Tech
January 2014 to August 2015
Dropbox
Retention, Churn, and Revenue Analytics
May 2018 to May 2019
Twitch
Marketing Science
January 2017 to May 2018
Redbubble
Marketing Analytics
2016 to January 2017
Contractor
Analytics Consultant
September 2015 to August 2016
GREE, Inc.
Senior Business Intelligence Data Analyst
December 2011 to August 2015
San Francisco Bay Area
Kontagent
Account Manager
September 2011 to November 2011
San Francisco
Grooveshark
Data Scientist
2009 to August 2011
Gainesville, Florida Area
University of Florida
Graduate Research Assistant
August 2007 to August 2010
Sense
Data Engineer
San Francisco Bay Area
Our Marketing Tech group at GREE is building new products for ad optimization. Its an interdisciplinary group with members from Marketing, Data Engineering, and Business Intelligence. We work with many ad partners and measurement companies to increase ROI and LTV. Our Marketing Tech group at GREE is building new products for ad optimization. Its an interdisciplinary group with members from Marketing, Data Engineering, and Business Intelligence. We work with many ad partners and measurement companies to increase ROI and LTV.
What company does Chris Bateman work for?
Chris Bateman works for GREE, Inc.
What is Chris Bateman's role at GREE, Inc.?
Chris Bateman is PM Marketing Tech
What industry does Chris Bateman work in?
Chris Bateman works in the Internet industry.
📖 Summary
PM Marketing Tech @ GREE, Inc. Our Marketing Tech group at GREE is building new products for ad optimization. Its an interdisciplinary group with members from Marketing, Data Engineering, and Business Intelligence. We work with many ad partners and measurement companies to increase ROI and LTV. From January 2014 to August 2015 (1 year 8 months) Retention, Churn, and Revenue Analytics @ Dropbox Supporting Growth on the Dropbox Business product line- Heavy subscription billing experience: invoicing, scheduling, mixes, rebill failure, recovery and winback- Enterprises: team size, sales channels, license expansion- Survival analysis- Churn rate forecasting / modeling- Cadenced business reporting: weekly, monthly, quarterly business reviews- LTV- Growth experimentation, A/B testing, User journeys, Conversion optimization From May 2018 to May 2019 (1 year 1 month) Marketing Science @ Twitch Develop LTV model, Content Strategy, Commerce promotions, Marketing ROIOrg forecasting, impact estimates, operational planning w/ exec teamHelping 50+ marketing org become more data driven (growth, pmm, creative)Click tracking, paid acquisition optimization maximize engagement and incremental liftLifecycle e-mail and re-targeting (display, search, social) From January 2017 to May 2018 (1 year 5 months) Marketing Analytics @ Redbubble Lifecycle marketing: Search Remarketing and Loyalty promotionsPaid Acquisition optimization: transactional profit maximizationProduct Feed optimization: Surfacing top 40M / 800M most likely to sell, optimize max profitData Pipelining -> Network APIs, Python Ingestion, Jenkins job management, Redshift reporting, Periscope Dashboarding From 2016 to January 2017 (1 year) Analytics Consultant @ Contractor I work with a number of great tech companies throughout the Bay Area to aid them in their Business Intelligence and Marketing objectives. I like to use my expertise in Tableau, Python, and Project Management to scope out solutions to problems and quickly deliver results.Some fun, successful projects I've worked on:- Client needed help identifying falling user retention and pockets of engaged users. I developed custom reporting to surface this info.- Client integrated multiple analytics partners and needed help QA'ing data and setting up automated integration checks- Client had marketing data silo'd in various databases and on 3rd party services. I wrote scripts to pull, parse, load data from dbs and APIs into a central data warehouse, and developed Tableau dashboards to report this data to stakeholders. From September 2015 to August 2016 (1 year) Senior Business Intelligence Data Analyst @ GREE, Inc. - Business Strategy: Extensive market research and competitive analysis into Top Grossing Free-to-Play Games on the IPhone- Business Operations: Developed KPI's and analytics dashboards using best practices for many of the studio's IPhone games- Coordinate with other analysts to revise ETL, logging, and back-end infrastructure for analytics needs- Coming up with interesting use-cases and questions that improve gameplay experience, monetization, and other business objectives. From December 2011 to August 2015 (3 years 9 months) San Francisco Bay AreaAccount Manager @ Kontagent - Developed new Customer Success implementation process- Put together industry benchmarks for select KPI's- Assisted in Sales pitches- Put together use-case documents to give to customers- Began revising developer documentation From September 2011 to November 2011 (3 months) San FranciscoData Scientist @ Grooveshark Supported CTO, CFO, and CEO with key product insights. Provided usage numbers, demographic trends, accounting, popularity indexes, and verified growth and revenue trends.Developed numerous analytics dashboards for internal and external consumption.Wrote a music genre, Bayesian tag-classification system. Performed regression analysis on popular artists to find other potential “breaking” artists.Wrote a scalable recommendation system used to calculate similarities between tens of millions of items.Setup and maintained core data infrastructure using Hadoop From 2009 to August 2011 (2 years) Gainesville, Florida AreaGraduate Research Assistant @ University of Florida Designed a standoff explosives sensor for airport security and IED's in Iraq and AfghanistanWrote signal-processing software to discriminate and classify explosives data using Fisher's Linear Discriminant, Support Vector Machines, and Relevance Vector Machines From August 2007 to August 2010 (3 years 1 month) Data Engineer @ Sense Building a sync infrastructure for applicant tracking systems and custom features for large enterprise staffing firms. San Francisco Bay Area
Introversion (I), Intuition (N), Thinking (T), Judging (J)
1 year(s), 8 month(s)
Unlikely
Likely
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