Image of Chen Liu

Chen Liu

Senior Data Insights Analyst

Senior Data Insights Analyst at Yahoo!

San Francisco Bay Area

Section title

Chen Liu's Email Addresses & Phone Numbers

Chen Liu's Work Experience

Yahoo

Senior Data Insights Analyst

March 2013 to Present

eBay Inc

Business Intelligence Analyst

January 2011 to March 2013

The Nielsen Company

Production Analyst

February 2010 to December 2010

Chen Liu's Education

California State University-East Bay

MS Statistics

2008 to 2010

CUFN University

BS Statistics

2003 to 2007

Chen Liu's Professional Skills Radar Chart

Based on our findings, Chen Liu is ...

Leader
Innovative
Quiet

What's on Chen Liu's mind?

Based on our findings, Chen Liu is ...

56% Left Brained
44% Right Brained

Chen Liu's Estimated Salary Range

About Chen Liu's Current Company

Yahoo

Frequently Asked Questions about Chen Liu

What company does Chen Liu work for?

Chen Liu works for Yahoo


What is Chen Liu's role at Yahoo?

Chen Liu is Senior Data Insights Analyst


What is Chen Liu's personal email address?

Chen Liu's personal email address is l****[email protected]


What is Chen Liu's business email address?

Chen Liu's business email addresses are not available


What is Chen Liu's Phone Number?

Chen Liu's phone (**) *** *** 349


What industry does Chen Liu work in?

Chen Liu works in the Marketing and Advertising industry.


Who are Chen Liu's colleagues?

Chen Liu's colleagues are Mark Lansang, June Chen, Sebastien Rodien, Liwen Shen, Leo Zhu, Ben Schlitter, Fabian Uribe, Mahendra Jadav, Ahmar Khan, and Neal Xiong


About Chen Liu

📖 Summary

Chen Liu ( 劉晨) Business Intelligence, Statistical/Data Analysis, Statistical ModelingSenior Data Insights Analyst @ From March 2013 to Present (2 years 10 months) Business Intelligence Analyst @ • Projects: NPS, search relevance metrics, catalog measurement, smart bidding for online ads, AB testing, etc. • Monitoring / Analyzing/Reporting all key business metrics, across share (CPC, CPA/Revenue share, etc.), category, channel (SEO, SEM, Organic etc.) and partner/customer segments in both US and international market to inform senior management on health of business and changes in market conditions. • Analyzing / Model business performance and provide business decision support and strategic insight for both US and international Business of eBay/Shopping.com. • Tracking / Analyzing key measurement metrics (Business / User behavior / NPS / NDCG etc.) for major product feature release (search relevance, front end, back end, catalog, etc.) using A/B, multivariate test and various statistical method such as T-test, Chi-square test, predictive model, time series and etc. • Leading Project for Customer Satisfaction Survey (Net Promoter Score) including data collecting, tracking, analyzing, survey design by using advanced statistical method and data visualization method, such as sample size calculation, survey missing data analysis, correlation analysis, principal component factor analysis, etc. Presenting finding to stakeholders to make strategic roadmap for company. From January 2011 to March 2013 (2 years 3 months) Production Analyst @ • Projects: Ad Relevance for US and International markets, Mobile Ad Relevance. • Analyzed online/web measurement traffic & RDD survey data, developed business case provided business insight for new product features and market opportunities for Advertisers and publishers. • Fulfilled data ad-hoc tasks and delivered data reports providing internet metrics and business insights using SQL, SPSS, SAS, EXCEL and internal tool. • Executed Quality Assurance tasks & Statistical analysis on weekly online data using Pivot tables, Vlookup, advanced filters in Excel. Coordinated with Engineering and Product Management to resolve production data quality issues From February 2010 to December 2010 (11 months) Practicum in Statistics @ • Stock Price Prediction and Portfolio Construction Using R • Manipulated/analyzed 60000+ stock data (filter/sort/input/merge/graph) for price prediction. • Constructed investment portfolio for individual stock by ARIMA/GLM/GARCH model. From June 2009 to September 2009 (4 months) Math/Stat Modeling @ • Received special training to apply stat/math methods to solve real world problems in limited time. • Statistical analysis for postgraduate employment • Designed experiment and surveys to find the key personality leading to a successful career. • Analyzed the correlation between postgraduate employment satisfaction and personality/behaviors by using CPI table (California Psychology Inventory), Experiment Design, Principal Component Analysis (PCA), Exploratory Factor Analysis, Clustering Analysis, ANOVA, Regression Analysis under SAS, SPSS and Excel. • Statistical Analysis of Health Status • Analyzed 2000+ health data for university staff, Analyzed the factors causing high blood pressure. • Built a model evaluating health status of university staff/faculty. Used experiment design, sample survey, GLM, ANOVA and linear regression method under SAS, SQL Database, Microsoft Excel, SPSS. From January 2006 to December 2007 (2 years) Data Analyst @ • Assisted ad-hoc Survey design &recommended improvements to existing survey tools and methodologies. • Preformed A/B testing, multivariable analysis for Real Estate web user interface using business analysis tool. • Assisted in the acquisition, processing, trouble shooting and analysis of data to support research projects. • Target potential customers in the Real Estate Industry by statistical analysis on surveys; created customized reports and analytics by using SAS, SQL, Minitab and SPSS. • Consulted with potential clients. Developed and built strong customer relationships. From July 2005 to September 2006 (1 year 3 months) MS, Statistics @ California State University-East Bay From 2008 to 2010 BS, Statistics @ CUFN University From 2003 to 2007 Chen Liu is skilled in: SAS, SPSS, Tableau, Business Intelligence, Microstrategy, Minitab, A/B testing, Microsoft Excel, E-commerce, PL/SQL, Pricing, Data Mining, Data Analysis, Statistical Modeling, R


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In a nutshell

Chen Liu's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 7 month(s)

Chen Liu's Willingness to Change Jobs

Unlikely

Likely

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